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Advanced Facebook for Business

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Designed for the Two Rivers Business Association and open to the public, this interactive presentation included much discussion among participants; sharing tips and experiences.

Designed for the Two Rivers Business Association and open to the public, this interactive presentation included much discussion among participants; sharing tips and experiences.

Published in: Technology, Business

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  • 1. ADVANCEDADVANCED FACEBOOKFACEBOOK FOR BUSINESSBUSINESS FORBUSINESSFORBUSINESS FORBUSINESSBUSINESS FORBUSINESSBUSINESS FORFOR BUSINESSBUSINESS FORBUSINESSFORBUSINESS FORFOR BUSINESSBUSINESS
  • 2. WHY BOTHER?WHY BOTHER? BECAUSE OVER450 MILLION PEOPLE USE IT? TARGET NEWCUSTOMERS? BUILDAN ONLINE COMMUNITY OF FANS? START A CONVERSATION WITHPOTENTIAL CUSTOMERS? INSTANTLY PROMOTE PRODUCTS ANDSERVICES? BECAUSE IT IS FREE? BECAUSE IT IS FUN?
  • 3. YES!YES!
  • 4. GOWHERE PROSPECTIVE CUSTOMERS ALREADY AREGOWHERE PROSPECTIVE CUSTOMERS ALREADY ARE ONLINEONLINE
  • 5. YOU HAVE A FAN PAGEYOU HAVE A FAN PAGE FORYOURBUSINESS, NOWWHAT?FORYOURBUSINESS, NOWWHAT?
  • 6. USE YOURBUSINESS LOGOAS THE PROFILE PICTUREUSE YOURBUSINESS LOGOAS THE PROFILE PICTURE ANDBRANDTHE PAGE AS YOURSANDBRANDTHE PAGE AS YOURS
  • 7. Shorten your URL – Brand your pageShorten your URL – Brand your page www.facebook.com/usernamewww.facebook.com/username
  • 8. LOADYOURPAGE WITHINFORMATIONLOADYOURPAGE WITHINFORMATION
  • 9. POPULATE YOURWALLPOPULATE YOURWALL
  • 10. PROVIDE LINKS TOFACEBOOKFROMYOURPROVIDE LINKS TOFACEBOOKFROMYOUR WEBSITE BY CREATING AWEBSITE BY CREATING A ‘BADGE.’‘BADGE.’
  • 11. CONNECT YOURBUSINESS PAGE TOOTHERBUSINESSESCONNECT YOURBUSINESS PAGE TOOTHERBUSINESSES
  • 12. AIMPAIDADVERTISING ATAIMPAIDADVERTISING AT POTENTIALPOTENTIAL CUSTOMERSCUSTOMERS
  • 13. TARGET YOURAUDIENCETARGET YOURAUDIENCE – FACEBOOKUSERS PROVIDE– FACEBOOKUSERS PROVIDE INFORMATION ONINFORMATION ON THEIRPROFILES:THEIRPROFILES: HOMETOWN,HOMETOWN, EMPLOYER,EMPLOYER, EDUCATION,EDUCATION, BOOKSBOOKS,, MOVIES,MOVIES, POLITICS,POLITICS, RELIGIONRELIGION – SMALL BUSINESS CAN AIMADS AT SPECIFIC– SMALL BUSINESS CAN AIMADS AT SPECIFIC DEMOGRAPHICS LIKE NEVERBEFORE.DEMOGRAPHICS LIKE NEVERBEFORE.
  • 14. UTILIZE ALL AVAILABLE DATAUTILIZE ALL AVAILABLE DATA
  • 15. DEMOGRAPHICSDEMOGRAPHICS
  • 16. MORE DATA…MORE DATA…
  • 17. WEEKLYWEEKLY EMAILEMAIL SUMMARIESSUMMARIES
  • 18. KEEPTHE PAGE PROFESSIONAL.KEEPTHE PAGE PROFESSIONAL. RULE OF THUMB– POST ON FACEBOOKWHAT YOU WOULDCOMFORTABLY PUT INRULE OF THUMB– POST ON FACEBOOKWHAT YOU WOULDCOMFORTABLY PUT IN POSTERTOHANG IN YOURSTORE ORBE PRINTEDIN NEWSPAPERS ORMAGAZINEPOSTERTOHANG IN YOURSTORE ORBE PRINTEDIN NEWSPAPERS ORMAGAZINES
  • 19. PRIVACYPRIVACY
  • 20. TIPSTIPS ALLOWTHE CONVERSATION TO BEGIN. LISTENING ANDRESPONDING TOALLOWTHE CONVERSATION TO BEGIN. LISTENING ANDRESPONDING TO THE GOOD, BADANDUGLY CAN HELPYOU SERVE CUSTOMERS BETTER.THE GOOD, BADANDUGLY CAN HELPYOU SERVE CUSTOMERS BETTER. LESS ABOUT SELLING – MORE ABOUT INTERACTING, BEGIN THE ONLINELESS ABOUT SELLING – MORE ABOUT INTERACTING, BEGIN THE ONLINE CONVERSATION WITHFANS ANDCRITICS ALIKE.CONVERSATION WITHFANS ANDCRITICS ALIKE. KEEPCONTENT FRESH, UPDATE STATUS, WALL, EVENTS, ETC.,KEEPCONTENT FRESH, UPDATE STATUS, WALL, EVENTS, ETC., OFTEN.OFTEN. DON’T EXPECT RESULTS OVERNIGHT, GIVE YOURNETWORKTIME TO BUILDON’T EXPECT RESULTS OVERNIGHT, GIVE YOURNETWORKTIME TO BUIL
  • 21. IN CONCLUSIONIN CONCLUSION BE CREATIVE ANDHAVE FUN.BE CREATIVE ANDHAVE FUN. EXPLORE, EXPLORE, EXPLORE – WHATEXPLORE, EXPLORE, EXPLORE – WHAT ARE ‘LIKE’ BUSINESSES DOING ONARE ‘LIKE’ BUSINESSES DOING ON FACEBOOK?FACEBOOK? JOIN GROUPS, CREATE GROUPS, BE AJOIN GROUPS, CREATE GROUPS, BE A FANFAN RAISE BRANDRECOGNITION FORYOURRAISE BRANDRECOGNITION FORYOUR BUSINESS.BUSINESS. WITHTHE ABILITY TO ADDPHOTOS ANDWITHTHE ABILITY TO ADDPHOTOS AND VIDEOTO YOURPAGE THEVIDEOTO YOURPAGE THE POSSIBILITIES FORFACEBOOKAREPOSSIBILITIES FORFACEBOOKARE ENDLESS.ENDLESS. JOIN LESTERPUBLIC LIBRARY ONJOIN LESTERPUBLIC LIBRARY ON
  • 22. THANKYOU!THANKYOU!