• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Program book (PCSSH 2012)
 

Program book (PCSSH 2012)

on

  • 1,151 views

 

Statistics

Views

Total Views
1,151
Views on SlideShare
1,151
Embed Views
0

Actions

Likes
1
Downloads
26
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Program book (PCSSH 2012) Program book (PCSSH 2012) Document Transcript

    • PCSSH 2012 POSTGRADUATE CONFERENCE ON SOCIAL SCIENCE AND HUMANITIES 2012 9 – 10 JULY 2012Educating and Sharing of Knowledge towards Successful Contemporary Research Development Organized by: Faculty of Economics and Business
    • Postgraduate Conference on Social Science and Humanities (PCSSH) 2012 Organizing Committee PATRON : Professor Datuk Dr. Khairuddin Ab. Hamid Vice Chancellor, Universiti Malaysia Sarawak ADVISOR : Professor Dr. Shazali Abu Mansor Dean, Faculty of Economics and Business, UNIMAS Associate Professor Dr. Mohamad Jais Deputy Dean, Faculty of Economics and Business, UNIMAS PCSSH CHAIR : Evan Lau PCSSH CO-CHAIR : Norazirah Ayob SECRETARY : Hamrila Abdul Latif TREASURER : Irma Yazreen Md Yusoff Erni Yusnita Yusop Salbiah Edman PCSSH EDITORIAL TEAM : Mohamad Affendy Arip (Program and Abstract Book) Irma Yazreen Md Yusoff Puah Chin Hong Hamrilla Abdul Latif Norazirah Ayob SUPPORTING COMMITTEES : Mizan Morshidi Mohd Nasir Dan Saiful Rahman Mahlet Wan Huraizul Wan Halkap Siti Afizah Jamil Robin Sofian Ho Abdul Hamid Mohd Shahril Berdam Nur Hidayah Hossen Abg Eyman b Abg Murhassan Siti Nur Zahara HamzahFaculty of Economics and Business (i)
    • Program Schedule 9 July Activities Venue (Monday) 0900 - 1000 Registration and Arrival of Participants TMM (Level 1) 1000 - 1030 Opening Speech TMM (Level 1) 1030 - 1100 Refreshment Research Lab 3 (Level 1) 1100 - 1200 Keynote Session : Professor Dr. Ernest Cyril de Run TMM (Level 1) 1200 - 1400 Lunch Research Lab 3 (Level 1) Parallel Session I (A): Trade & Economic Growth Accounting Lab 1 (Level G) Chairperson: Venus Liew Kim Sen Parallel Session I (B): Finance & Accounting Accounting Lab 2 (Level G) Chairperson: Harry Entabang 1400 - 1630 Parallel Session I (C): Consumer Behaviour Accounting Lab 3 (Level G) Chairperson: Rabaah Tudin Parallel Session I (D): Special Interest Accounting Lab 4 (Level G) Chairperson: Norazirah Ayob 1630 Refreshment Research Lab 3 (Level 1) 10 July Activities Venue (Tuesday) Parallel Session II (A): Issues in Macroeconomics Accounting Lab 1 (Level G) Chairperson: Fariastuti Djafar Parallel Session II (B): Management Accounting Lab 2 (Level G) Chairperson: Jamal Abdul Nassir Shaari 0830 - 1030 Parallel Session II (C): Advertisement & Promotion Accounting Lab 3 (Level G) Chairperson: Ernest de Run Parallel Session II (D): Financial sectors Accounting Lab 4 (Level G) Chairperson: Mohamad Jais 1030 – 1045 Refreshment Research Lab 3 (Level 1) Parallel Session III (A): Production & Economics Sustainability Accounting Lab 1 (Level G) Chairperson: Dayang Affizzah Awang Marikan Parallel Session III (B): Financial Economics Accounting Lab 2 (Level G) Chairperson: Puah Chin Hong 1045 – 1245 Parallel Session III (C): Entrepreneurship Accounting Lab 3 (Level G) Chairperson: Ricardo Baba Parallel Session III (D): Information and Knowledge Accounting Lab 4 (Level G) Chairperson: Lo May Chiun 1245 - 1430 Lunch Research Lab 3 (Level 1) Postgraduate Research Forum 2012: Management & Marketing TMM (Level 1) 1430 – 1530 Postgraduate Research Forum 2012: Finance & Economics Conference Room (Level 3) 1530 Refreshment Research Lab 3 (Level 1) 1600 Closing Ceremony TMM (Level 1)(ii) Faculty of Economics and Business
    • Keynote Speaker Professor Dr. Ernest Cyril De Run Universiti Malaysia Sarawak Dr de Run has been with Universiti Malaysia Sarawak 16 years. Prior to that he owned and operated three consultancy companies, starting as a salesman. He joined the Faculty of Economics and Business, UNIMAS as a tutor and is now a Professor and the Deputy Dean of the University’s Center for Graduate Studies. He has taught various marketing courses at both undergraduate and post graduate levels and is currently supervising both Masters and PhD students. Ernest has also done various training courses in management, entrepreneurship and marketing for companies and institutions. He has also carried out consultancy work for the state and federal government as well as private companies. He has published in both local and international journals as well as the author of 4 books. Ernest research interest is in Promotions, Cross cultural studies, and Invariance.Faculty of Economics and Business (iii)
    • Parallel Session I (A) Parallel Session I (B) Trade & Economic Growth Finance & Accounting Date: 9 July 2012 Date: 9 July 2012 Time: 1400 - 1630 Time: 1400 - 1630 Venue: Accounting Lab 1 (Level G) Venue: Accounting Lab 2 (Level G) CHAIRPERSON CHAIRPERSON Venus Liew Kim Sen Harry Entabang SPEAKERS SPEAKERS 1. Relationships of brain drain, economic growth and FDI between 1. Multiple board appointments and firm performance in Malaysia and Australia emerging economies: Evidence from Malaysia Aniza Elya Liyana bt Md. Ahsan, Universiti Malaysia Sarawak Pang Shwu Fen, Universiti Malaysia Sarawak 2. Macroeconomic determinants of capital flight: an empirical 2. Market efficiency and stock return behaviour in Indonesia’s study in Malaysia and Malaysia’s syariah compliance equity market Liew Siew Ling, Universiti Malaysia Sarawak Helma Malini, Universiti Malaysia Sarawak 3. The impact of Asean Free Trade Area (AFTA) and Asean 3. Relationships between corporate governance and financial Economic Community (AEC) on intra-Asean trade performance: a study on Malaysian public listed companies Colin Wong Koh King, Universiti Malaysia Sarawak Abdullah al Mamun, Universiti Malaysia Sarawak 4. Interdependence among South Asia Association of Regional 4. The relationships between director’s competency, corporate Cooperation (SAARC-8) countries and Malaysia governance and firm performance in Malaysian listed Haritharan Devanthran, Universiti Malaysia Sarawak companies Idris Adamu Alhaji, Universiti Tun Hussein Onn, Johor 5. Stok modal, tenaga buruh dan produktiviti faktor keseluruhan (TFP) di Malaysia: mengikut Perspektif model pertumbuhan 5. Compliance and revenue under Malaysian personal income neoklasik taxation system, Anderson Sengli, Universiti Malaysia Sarawak Ong Yih Tat, Universiti Malaysia Sarawak 6. Trade Creation and Trade Diversion under ASEAN Free Trade Agreement (AFTA) Sharifah Azrin Azalea Wan Zawawi, Universiti Malaysia Sarawak(vi) Faculty of Economics and Business
    • Postgraduate Conference on Social Science and Humanities 2012 Parallel Session I (C) Parallel Session I (D) Consumer Behavior Special Interest Date: 9 July 2012 Date: 9 July 2012 Time: 1400 - 1630 Time: 1400 - 1630 Venue: Accounting Lab 3 (Level G) Venue: Accounting Lab 4 (Level G) CHAIRPERSON CHAIRPERSON Rabaah Tudin Norazirah Ayob SPEAKERS SPEAKERS 1. A Preliminary Study on Antecedents Influencing Word-of- 1. Learning strategies and processes employed for vocabulary Mouth (WOM) in the Private Healthcare Industry in Kuching acquisition by Form 4 students of secondary schools in Sarawak Samarahan district Ee Yaw Seng, Swinburne University of Technology, Sarawak Frankie ak Subon, Universiti Malaysia Sarawak 2. Antecedents to counterfeit luxury products in Pakistan 2. Economic impacts of rural tourism development in Kilim Tariq Jalees, Universiti Malaysia Sarawak Geopark Langkawi Mohamad Safee Sapari, Universiti Putra Malaysia, Serdang 3. Impacts of Customer Orientation, Service Orientation, Service Quality, Service Encounter Quality and Perceive Value towards 3. Tourism demand in selected Asian countries Customer Satisfaction and Behavioural Intention in Retail Thien Fung Thai, Universiti Malaysia Sarawak Context Hosea Lim Vui Chung, SEGI College, Sarawak 4. Local communities perceptions towards economic impacts of rural tourism development in Kilim Geopark Langkawi 4. Antecedents to consumers attitude and behavioural intention Nurul Azwa bt Ahmad, Universiti Putra Malaysia, Serdang towards sales promotion Jee Teck Weng, Universiti Malaysia Sarawak 5. An exploratory factor analysis of corporate reputation Dwi Sunu Kanto Slamet Widodo, Universiti Malaysia Sarawak 5. The effects of service quality on customers e-loyalty in Malaysia: The mediating effects of trustworthiness Winnie Wong Poh Ming, Universiti Malaysia Sarawak 6. Customer’s perception about Sarawak local specialty food: a research on kolok me Lanny Chew Jun Kheong, SEGI College SarawakFaculty of Economics and Business vii
    • Parallel Session II (A) Parallel Session II (B) Issues in Macroeconomics Management Date: 10 July 2012 Date: 10 July 2012 Time: 0830 - 1030 Time: 0830 - 1030 Venue: Accounting Lab 1 (Level G) Venue: Accounting Lab 2 (Level G) CHAIRPERSON CHAIRPERSON Fariastuti Djafar Jamal Abdul Nassir Shaari SPEAKERS SPEAKERS 1. Constructing an early warning indicator of economic 1. The influence of leadership styles on commitment to change: vulnerability for the Malaysian economy the impact of human resource practices and leader-member Shily Wong Siew Ling, Universiti Malaysia Sarawak exchange Voon Mung Ling, Swinburne University of Technology 2. Deviance & deterrence: a crimonometric analysis in Sarawak Siti Nur Zahara bt Hamzah, Universiti Malaysia Sarawak 2. Islamic quality management: a study of a public administration in Malaysia 3. Energy consumption and sectoral outputs of Myanmar Eliza Fazliyaton bt Alias, Universiti Malaysia Sarawak Thurai Murugan Nathan, Universiti Malaysia Sarawak 3. Leadership styles applied in Islamic development 4. Investigating the role of health on human capital accumulation organizations in Malaysia from Islamic perspective on economic growth: cross-municipas data of Sarawak Mastuyah binti Sahari, Universiti Malaysia Sarawak Sharon Alvina ak Sallih, Universiti Malaysia Sarawak 4. Factors affecting strategy implementations in the Iraqi public 5. Theory of rational expectations hypothesis: banks and other sector organizations financial institutions in Malaysia AbdulSattar Mawlood, Universiti Malaysia Sarawak Lucy Lee-Yun Chong, Universiti Malaysia Sarawak 5. Human resources management practices and its motivational antecedents of increasing employees’ performance Olurotimi Shonubi, Universiti Malaysia Sarawak(viii) Faculty of Economics and Business
    • Postgraduate Conference on Social Science and Humanities 2012 Parallel Session II (C) Parallel Session II (D) Advertisement & Promotion Financial Sector Date: 10 July 2012 Date: 10 July 2012 Time: 0830 - 1030 Time: 0830 - 1030 Venue: Accounting Lab 3 (Level G) Venue: Accounting Lab 4 (Level G) CHAIRPERSON CHAIRPERSON Ernest Cyril de Run Mohamad bin Jais SPEAKERS SPEAKERS 1. The influence of religion, religiosity, and cultural value on the 1. Predicting stock returns with financial ratios: a fundamental use of halal signage for non-food product analysis in Malaysia Lau Wee Ming, Universiti Malaysia Sarawak Ang Hui Mei, Universiti Malaysia Sarawak 2. Sales promotion effects on halal product: a case study on non- 2. Determinants of dividend policy in ASEAN-5 food product Chong Boon Chiew, Universiti Malaysia Sarawak Felicia Ngu Siaw Ting, SEGI College Sarawak 3. Malaysian Initial Public Offerings (IPOs) Secondary Market 3. Attitude towards advertising: the perspective of generational Returns cohort Chang Tze Kuch, Universiti Malaysia Sarawak Ting Huong Yiew (Hiram), Universiti Malaysia Sarawak 4. The capital structure adjustment of listed firms in ASEAN-5 4. Factors that contribute towards effective public health countries in the 2000s promotion campaigns targeted for rural communities in Lewis Liew Teo Piaw, Universiti Malaysia Sarawak Sarawak Liew Yu Mei, Universiti Malaysia Sarawak 5. Global Crude Oil and Stock Markets in East-Asia Wan Jok Thong, Universiti Malaysia Sarawak 5. A reception study on media marketing of motorcycle Micheal Tiong Hock Bing, Universiti Malaysia Sarawak 6. Malaysian Reaction towards Sexy Advertising: Ethnicity and Gender Uma Devi Krisnan, Universiti Malaysia SarawakFaculty of Economics and Business ix
    • Parallel Session III (A) Parallel Session III (B) Production & Economics Sustainability Financial Economics Date: 10 July 2012 Date: 10 July 2012 Time: 1045 – 1245 Time: 1045 – 1245 Venue: Accounting Lab 1 (Level G) Venue: Accounting Lab 2 (Level G) CHAIRPERSON CHAIRPERSON Dayang Affizzah Awang Marikan Puah Chin Hong SPEAKERS SPEAKERS 1. T 1. Testing long-run monetary neutrality proposition in he cost of protectionism: an alternative approach- a case of Singapore Malaysian car maker Maggie Tang May Jean, Universiti Malaysia Sarawak Callie WK Lau, Swinburne University of Technology 2. Relative performance of simple sum and divisia monetary 2. D Aggregates in monetary model of exchange rate in Asean-5 ynamics of balance of payments’ sustainability in Asian-4 countries countries versus PIG’s economies Leong Choi Meng, Universiti Malaysia Sarawak Ngu Nyok Ping, Universiti Malaysia Sarawak 3. Assessing the role of advertising expenditure towards 3. T Brazilian money demand function he determinants of sovereign-debt default: an empirical Hiew Lee Chea, Universiti Malaysia Sarawak study in Malaysia Alvina Lee Syn Yee, Universiti Malaysia Sarawak 4. Exchange market pressure: Case of Malaysia Jenny Yong Lijoo, Universiti Malaysia Sarawak 4. T echnical efficiency of small scale rain fed and irrigated rice 5. The Relationship between ASEAN Currencies with production in Adamawa State, Nigeria Renminbi Abba Mohammed Wakili, Universiti Malaysia Sarawak Chong Mui Foon, Universiti Malaysia Sarawak(x) Faculty of Economics and Business
    • Postgraduate Conference on Social Science and Humanities 2012 Parallel Session III (C) Parallel Session III (D) Entrepreneurship Information & Knowledge Date: 10 July 2012 Date: 10 July 2012 Time: 1045 – 1245 Time: 1045 – 1245 Venue: Accounting Lab 3 (Level G) Venue: Accounting Lab 4 (Level G) CHAIRPERSON CHAIRPERSON Ricardo baba Lo May Chiun SPEAKERS SPEAKERS 1. I 1. The influence of knowledge management on organizational ndigenous entrepreneurship: contemporary issues performance William A. Keling, Universiti Malaysia Sarawak Lau Kim Nim, Universiti Malaysia Sarawak 2. A 2. Effectiveness of e-training for the small- and medium ccessing the involvement of Malaysian and Nigerian women enterprises (SMEs) in palm oil industry Peggy Loh Yee Wey, Universiti Malaysia Sarawak Anisiobi Anulika Loveline, Universiti Malaysia Sarawak 3. The role of information and communication technologies in 3. M youth empowerment anagement strategies, challenges, and motivation factors: a Hafiz Baba, Universiti Malaysia Sarawak case study of Malaysian women entrepreneurs Okpara Izuagba Uchenna, Universiti Malaysia Sarawak 4. Information processing among the rural communities: influenza disease awareness in Sungai Asap Belaga 4. E Rudy Ujang, Universiti Malaysia Sarawak ntrepreneurship development in Nigeria: individual and aggregate level analysis on micro and small enterprises Abu Bakar Salisu Garba, Universiti Malaysia Sarawak 5. I mpact of entrepreneurial orientation and environmental dynamism on financial performance of SMEs in Nigeria Mohammed Sanusi Magaji, Universiti Malaysia SarawakFaculty of Economics and Business xi