What genre music
video do you think
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Challenge: To understand the styles and history
of music videos.
• List styles and give examples.
•Explain the history of music videos.
Literacy: Using media terminology.
Extra Challenge: Pose reasons as to why these
styles are used.
In-Concert or Live Videos
• In-Concert Videos are videos that show the performers
actually performing live on stage.
• They are usually made up of footage from actual live gigs.
• This type of video is very typical of the rock genre. These
videos show what the artist/s are like live and can act as a
promotional tool for their concerts.
• They are also seen as more ‘authentic’ and a band who is
conscious about their reputation on stage may choose this
form of video.
• Animation is a growing form of music videos.
• Certain genres tend to use animation more often. It is more
common in videos of the Indie Rock and Alt Music persuasion.
• There are 3 main types of animation – traditional hand-drawn,
digital and stop motion.
• Animation videos tend to be more quirky or unusual than live
• We already know a lot about narrative
videos. Write down in your notes what a
narrative video is and what are some typical
conventions of them.
Parody / Pastiche / Homage
• Parody means to imitate someone/something/an issue but in
a negative way – like you are making fun of them.
• Pastiche is similar to parody in the sense that you are
imitating someone/something/an issue however it is in a
more positive light. (Thriller, Last Friday Night.)
• Homage is when you are paying tribute to another person or
thing. This is the most respectful of the three. It is common to
pay homage to idols of a genre http://
Influence of commercials
Music Videos are essentially a giant advertisement for
that artist and their song/album. However there are
times when product placement goes crazy….
Product placements help offset the costs of making
videos, which are normally paid for by the record label
and the artist.
Promos or inserts of note:
•Bob Dylan’s Subterranean Homesick Blues: http://
•The Kinks made one of the first "plot" promo clips
for a song. For their single "Dead End Street"
(1966) a miniature comic movie was made. The
BBC reportedly refused to air the clip because it
was considered to be in "poor taste".http://
• During late 1972–73 David Bowie featured in a
series of promotional films directed by pop
photographer Mick Rock, who worked
extensively with Bowie in this period. These clips
are important landmarks in the development of
the music video genre in the 1970s, and they are
also notable because they were made by a
professional photographer rather than an
established film or TV director, and because Rock
was given total creative control over the clips.
• Top of the Pops began playing music videos in the
late 1970s. Therefore a good video would
increase a song's sales as viewers hoped to see it
again the following week.
• In 1980, David Bowie scored his first UK number
one in nearly a decade thanks to director David
Mallet's eye catching promo for "Ashes to
• Another act to succeed with this tactic was
Madness, who shot on 16 mm and 35 mm,
constructing their clips as "micro-comedic" short
• In 1981, the U.S. video channel MTV
launched, airing "Video Killed the Radio Star"
and beginning an era of 24-hour-a-day music
• With this new outlet for material, the music
video would, by the mid-1980s, grow to play
a central role in popular music marketing.
• Many important acts of this period, most
notably Adam and the Ants, Duran Duran
and Madonna, owed a great deal of their
success to the skillful construction and
seductive appeal of their videos.
• Two key innovations in the development of the modern
music video were:
• The development of relatively inexpensive and easy-to-use
video recording and editing equipment.
• The development of visual effects created with techniques
such as image compositing.
• During the 1980s, music videos had become de rigueur for
most recording artists. The phenomenon that was
famously parodied by BBC television comedy program Not
The Nine O'Clock News who produced a spoof music video
"Nice Video, Shame About The Song".
• In 1983, the most successful, influential and
iconic music video of all time was released —
the nearly 14-minute-long video for Michael
Jackson's song "Thriller".
• The video set new standards for production,
having cost US$500,000 to film.
• The video for the 1985 Dire Straits song
"Money for Nothing" made pioneering use of
computer animation, and helped make the
song an international hit.
• The invention of the internet has also had a
huge effect on music videos – file sharing
websites and sites such as YouTube mean that
music videos can be shared across the globe
easily and cheaply.
• YouTube has also seen the rise of videos that
a made purely to be released on YouTube.