Music video styles and history

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Music video styles and history

  1. 1. Starter What genre music video do you think this is? How can you tell? Comment on mise en scene and conventions.
  2. 2. Challenge: To understand the styles and history of music videos. • List styles and give examples. •Explain the history of music videos. Literacy: Using media terminology. Extra Challenge: Pose reasons as to why these styles are used.
  3. 3. In-Concert or Live Videos • In-Concert Videos are videos that show the performers actually performing live on stage. • They are usually made up of footage from actual live gigs. • This type of video is very typical of the rock genre. These videos show what the artist/s are like live and can act as a promotional tool for their concerts. • They are also seen as more ‘authentic’ and a band who is conscious about their reputation on stage may choose this form of video.
  4. 4. Animation • Animation is a growing form of music videos. • Certain genres tend to use animation more often. It is more common in videos of the Indie Rock and Alt Music persuasion. • There are 3 main types of animation – traditional hand-drawn, digital and stop motion. • Animation videos tend to be more quirky or unusual than live action videos. http://www.youtube.com/watch?v=HLUX0y4EptA http://www.youtube.com/watch?v=I7UvbwCjXUk
  5. 5. Narrative • We already know a lot about narrative videos. Write down in your notes what a narrative video is and what are some typical conventions of them. • http://www.youtube.com/watch?v=4PkcfQtibmU
  6. 6. Parody / Pastiche / Homage • Parody means to imitate someone/something/an issue but in a negative way – like you are making fun of them. http://www.youtube.com/watch?v=9Ht5RZpzPqw • Pastiche is similar to parody in the sense that you are imitating someone/something/an issue however it is in a more positive light. (Thriller, Last Friday Night.) http://www.youtube.com/watch?v=CDl9ZMfj6aE • Homage is when you are paying tribute to another person or thing. This is the most respectful of the three. It is common to pay homage to idols of a genre http:// www.youtube.com/watch?v=kemivUKb4f4
  7. 7. Influence of commercials Music Videos are essentially a giant advertisement for that artist and their song/album. However there are times when product placement goes crazy…. http://www.youtube.com/watch?v=-Edv8Onsrgg But why?.... Product placements help offset the costs of making videos, which are normally paid for by the record label and the artist.
  8. 8. Promos or inserts of note: •Bob Dylan’s Subterranean Homesick Blues: http:// www.youtube.com/watch?v=FKfrjk6suAQ •The Kinks made one of the first "plot" promo clips for a song. For their single "Dead End Street" (1966) a miniature comic movie was made. The BBC reportedly refused to air the clip because it was considered to be in "poor taste".http:// www.youtube.com/watch?v=i0WPC-N3UYE
  9. 9. • During late 1972–73 David Bowie featured in a series of promotional films directed by pop photographer Mick Rock, who worked extensively with Bowie in this period. These clips are important landmarks in the development of the music video genre in the 1970s, and they are also notable because they were made by a professional photographer rather than an established film or TV director, and because Rock was given total creative control over the clips.
  10. 10. • Top of the Pops began playing music videos in the late 1970s. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week. • In 1980, David Bowie scored his first UK number one in nearly a decade thanks to director David Mallet's eye catching promo for "Ashes to Ashes". http://www.youtube.com/watch? v=CMThz7eQ6K0 • Another act to succeed with this tactic was Madness, who shot on 16 mm and 35 mm, constructing their clips as "micro-comedic" short films.
  11. 11. MTV • In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. • With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. • Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos.
  12. 12. Technology Innovations • Two key innovations in the development of the modern music video were: • The development of relatively inexpensive and easy-to-use video recording and editing equipment. • The development of visual effects created with techniques such as image compositing. • During the 1980s, music videos had become de rigueur for most recording artists. The phenomenon that was famously parodied by BBC television comedy program Not The Nine O'Clock News who produced a spoof music video "Nice Video, Shame About The Song".
  13. 13. Thriller • In 1983, the most successful, influential and iconic music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". • The video set new standards for production, having cost US$500,000 to film. • http://www.youtube.com/watch? v=sOnqjkJTMaA
  14. 14. Computer Animation • The video for the 1985 Dire Straits song "Money for Nothing" made pioneering use of computer animation, and helped make the song an international hit. http://www.youtube.com/watch? v=wTP2RUD_cL0
  15. 15. The Internet • The invention of the internet has also had a huge effect on music videos – file sharing websites and sites such as YouTube mean that music videos can be shared across the globe easily and cheaply. • YouTube has also seen the rise of videos that a made purely to be released on YouTube. http://www.youtube.com/watch? v=dTAAsCNK7RA

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