Web analytics an hour a day by avinash kaushik, kindle edition 5 star reviewDocument Transcript
Web Analytics: An Hour a Day by
The Gospel According To Avinash
Written by an in-the-trenches practitioner, this step-by-step guide shows
you how to implement a successful Web analytics strategy. Web analytics
expert Avinash Kaushik, in his thought-provoking style, debunks leading
myths and leads you on a path to gaining actionable in sights from your
analytics efforts. Discover how to move beyond clickstream analysis, why
qualitative data should be your focus, and more insights and techniques
that will help you develop a customer-centric mindset without sacrificing
your company’s bottom line. Note: CD-ROM/DVD and other
supplementary materials are not included as part of eBook file.
If youre looking to get into web analytics, this by far, is the book to pick up.
Ive taken the UBC web analytics program, and this book pretty much
summarizes the entire program (as of the writing of this review) without all
the typos, and repetition. Its straight to the point and very affordable.
You will NOT learn specific KPIs (you wont really get much of this at UBC
either), but you will learn how to think like a web analyst. You also wont
learn of advanced techniques, or learn how to use GA or Omniture - but its
definitely a good intro book.
Light reading, friendly tone. Definitely worth the purchase.
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