How to Leverage Content to Increase Revenue
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How to Leverage Content to Increase Revenue

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  • Search for products or services that are complementary
  • Over the years, its target audience has expanded to from budget-conscious backpackers include more mainstream and affluent travellers.
  • Products that fall under the theme of the company maintain more coherent, stronger brand identities which emanate from the full spectrum of product and service components
  • broadcasts hour-long weekly radio shows by prominent Hay House authorsIt was founded in 1987 by author Louise Hay,[3] when she self-published her books Heal Your Body and You Can Heal Your Life
  • The initial episode gained viewing figures of 6 million people when it was first shown on the BBC, and it was the first BBC factual show to top the iTunes chart.[2]Developed by digital agency The Other Media, and draws on the full text and photos used in HarperCollins' official tie-in books for those series, as well as infographics and 3D models of planets, moons and galaxies.Brian's written narrative and related BBC video content in a bespoke 3D environment which changes dynamically as you journey deeper and deeper into the realms of the Universe
  • maintain more coherent, stronger brand identities which emanate from the full spectrum of product and service components,By providing tailored products to meet particular needs, you make comparative shopping difficult and you shift the focus from price to benefits.
  • - Growth charts, lunch boxes, placemats, wall art, folders, journals, spiral notebooks, stickersStores To get this, you have to go here. Brand.

How to Leverage Content to Increase Revenue How to Leverage Content to Increase Revenue Presentation Transcript

  • How to Leverage Contentto Increase Revenue Laura Pastore
  • Ways to Leverage Contento Collaborateo Expand Product Lineso Exploit Existing Productso Create Accompanying Productso Customize Existing Products
  • Collaborate• Look at existing products and services• Find something that complements your product• Pool resources• Can move company in a new direction and opens company up to new markets• Share the expenses• Double the marketing
  • Lonely Planeto First travel book was published in 1973o Throughout the 1980s and 1990s, published travel guides, including regional and city guidebooks, for around the worldo Then expanded to thematic guidebooks. o photography, food guides, language guides, travelogues and walking guideso Have now become a travel destination site
  • Have now
  • Expand Product Lines• Provide accessories or services that complement the original product• Capitalizes on reputation• Creates a comprehensive experience for customers• Builds sales• Creates a coherent, stronger brand identity
  • National Geographic• First published in 1888• Transformed from a scientific journal to a magazine featuring exclusive photographs• Became famous for its maps, after it provided a supplemental map in its magazine in 1918 for overseas military personnel and soldiers families• Television channel launched in 2001• Store opened in 2008
  • Exploit Existing Products• Use the same products, however promote them through various outlets• Adjust the content to meet the needs of the different avenues• Caters to the needs of all potential consumers
  • Hay House Publishing• Founded in 1987, when Louise Hay self-published two self-help books- Heal Your Body and You Can Heal Your Life• Publishes books, eBooks, audio books and videos o Self-Help, Sociology, Philosophy, Psychology, Alternative Health, Food and Nutrition, Finance, Education, Business, Astrology and New Age• Launched internet radio station in March 2005
  • Create Accompanying Products• Use the core features of the product and expand the content• Must be different enough that it encourages fans of the original product to purchase the new product• Unique attraction that draws consumers
  • Wonders of the Universe• 2011 television series produced by BBC, Discovery Channel and the Science Channel o First aired in the UK in March o Aired in the United States in July• Hosted by physicist Prof. Brian Cox.• Harper Collins released an accompanying book in March 2011• App released March 2012
  • Customize Existing Products• Use existing products, and adjust them so they are unique to the marketplace• Cannot be found anywhere else• Carry greater value that mass produced products• Shifts the focus from price to benefits• Increases customer loyalty
  • Chronicle Books