Tbe gamification summit 2011 M2 Research presentation

Gamification - LEVEL 1
Presented at Gamification Summit by Wanda Meloni, January 20, 2011
M2 Research

M2 Research Overview
Company Overview
M2 Research Covers:
Content Creation
Games and Entertainment
User/Consumer Segmentation: Profiles and Demographics
Emerging Trends: Mobile, Microtransactions, Cloud
Technology: Platforms, Tools, Production Pipelines
Our Analysis Includes :
Market Reports, Newsletters, and Briefs
Industry Surveys
Customized Market Profiles and Analysis
Assist Clients with Marketing, Competitive and Growth Strategies

M2’sView of Markets
Industrial
Consumer

Consumer Engagement and Loyalty
Customize products, collect points, spend on more products
Source: M2 Research

Gamification Today
Devhub
Huffington Post
EpicWin
Mint.com
Nissan Leaf
MaxMara

Gamification Survey – Level 1
Survey Findings
Source: M2 Research

M2 Industry Study -Vendors
Badgeville
Big Door Media
Bunchball
Cynergy
Gamify
SpectrumDNA
Reputely
Leapfrog Builders
iActionable
SCVNGR
Manumatix

Gamification Features
What are your clients currently asking for with game mechanics?
Source: M2 Research

Gamification Adoption Cycle
What is the current breakdown of your clients on the gamification adoption curve?
Source: M2 Research

Gamification Industries
How does your client base currently break down by industry?
Source: M2 Research

Gamification Business Models
How do you charge for your service?
Source: M2 Research

Gamification Market Size

Additional Survey Findings
Gamification projects – almost entirely from marketing
80% are completely focused on gamification
Average growth rate for next 2 years – 150%
Investment in market still a big play for 2011/2012
Source: M2 Research

Level 1 - Observations
Need to move beyond a pure marketing play:
Gamification budgets – almost entirely from marketing
Engagement must be built in at product development level
Done properly requires understanding:
Game mechanics
Real-time data analysis and social networks
There is risk:
Trial and error is part of learning curve
Keep “player” in mind when building
There are skeptics (but):
Emerging markets always require education
Build products responsibly

Co-op FTW
Help us discover and define the market
Metrics? How do we measure this?
The sky might be the limit
What is the potential opportunity for ROI?

Thank You!
Please contact:
Wanda Meloni
wanda@m2research.com
www.m2research.com

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