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Customer analytics is a key enabler for loyalty success. In this presentation, you will learn how marketers are trending on the analytics spectrum. To what extent are they measuring loyalty programs, and if so, what are they measuring, what would they like to measure, and how are they performing?
TIBCO Loyalty Lab presents intelligence based on our survey of marketing executives and the data elements needed to create cohesive, consistent messaging, as well as personalized campaigns and offers.
Listen to the webinar on-demand: http://forms.loyaltylab.com/webinar_pwr-analytics_replay
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