Your SlideShare is downloading. ×
0
SUCCESS WITH MOBILE                                            LOYALTY© Copyright 2000-2012 TIBCO Software Inc.
Your hosts today              Michael Greenberg              Director, Global Solutions Strategy              mgreenbe@tib...
Make the most of the event• All phone lines are on mute  during the webinar• Use the chat window to ask your  questions• A...
Agenda  Introductions  About TIBCO Loyalty Lab  Customer Loyalty Today  Success With Loyalty In Mobile  Idea Starters     ...
TIBCO SOFTWARE                      ANDTHE TWO-SECOND ADVANTAGE      © Copyright 2000-2012 TIBCO Software Inc.
TIBCO Software Inc.AT A GLANCE                                     REAL-TIME, EVENT-ENABLED       Founded 1997            ...
Two-second advantage                               “A little bit of the right information                               ju...
Two-second advantage appliedDeliver customer insights before marketers need itGive consumers what they want before they kn...
TIBCO Loyalty Lab – what we offer  LOYALTY TECHNOLOGY                                                LOYALTY SERVICES  • L...
TIBCO Loyalty Lab clients            260+ million consumer records managed                    © Copyright 2000-2012 TIBCO ...
ENABLINGMOBILE LOYALTY© Copyright 2000-2012 TIBCO Software Inc.
Current view of mobile                                             Focus on design                                        ...
Needed view of mobile                                           More than just a UI                                       ...
New Product Intro                      Share with a Friend                                                              Ba...
What marketers need                                           Offers                     Social                           ...
CUSTOMER LOYALTYTHE CORPORATE VIEW   © Copyright 2000-2012 TIBCO Software Inc.
Attract
Convert
Retain
CUSTOMER LOYALTYTHE CONSUMER VIEW  © Copyright 2000-2012 TIBCO Software Inc.
Search Online© Copyright 2000-2012 TIBCO Software Inc.
Showroom           © Copyright 2000-2012 TIBCO Software Inc.
Get Local Offers© Copyright 2000-2012 TIBCO Software Inc.
Snap Bookings          © Copyright 2000-2012 TIBCO Software Inc.
Snap Reservations© Copyright 2000-2012 TIBCO Software Inc.
© Copyright 2000-2012 TIBCO Software Inc.
Offers looking for people       © Copyright 2000-2012 TIBCO Software Inc.
6PM Time-Based Decision                40% chance of purchase                Offer: 10% discount                          ...
© Copyright 2000-2012 TIBCO Software Inc.
45% Discount                             Favorite Brand                          Valid for next 2 hours               Dete...
People looking for offers       © Copyright 2000-2012 TIBCO Software Inc.
© Copyright 2000-2012 TIBCO Software Inc.
© Copyright 2000-2012 TIBCO Software Inc.
Where is the best thai                                                                          Who will give me afood in ...
The Old Way      Prompt a          Customer                                                             Customer      deci...
The New Way                                                                                           Customer            ...
SUCCESS WITHMOBILE LOYALTY                   40© Copyright 2000-2012 TIBCO Software Inc.
WHAT IT TAKESTO SUCCEED     Make Mobile The First Screen         © Copyright 2000-2012 TIBCO Software Inc.
WHAT IT TAKESTO SUCCEED Permission      +   Identity          © Copyright 2000-2012 TIBCO Software Inc.
WHAT IT TAKES                                   TO SUCCEED                                            Real Time© Copyright...
WHAT IT TAKESTO SUCCEED Analytically-    Driven Interactions          © Copyright 2000-2012 TIBCO Software Inc.
WHAT IT TAKES                                  TO SUCCEED                                             Location            ...
WHAT IT TAKESTO SUCCEED  One App         © Copyright 2000-2012 TIBCO Software Inc.
IDEA STARTERS FROMAROUND THE GLOBE © Copyright 2000-2012 TIBCO Software Inc.
Contextuality is the nextsecret sauce           © Copyright 2000-2012 TIBCO Software Inc.
There are many who want to begatekeepers of context         © Copyright 2000-2012 TIBCO Software Inc.
Tapping into tribes is on everyone’s     mind           © Copyright 2000-2012 TIBCO Software Inc.
Game  mechanics(not badging)    play anincreased role           © Copyright 2000-2012 TIBCO Software Inc.
Q&A© Copyright 2000-2012 TIBCO Software Inc.
Thank you! © Copyright 2000-2012 TIBCO Software Inc.
Next StepsPresentation and link to on-demand replay            will be sent via Email      plus latest Aberdeen Research  ...
Upcoming SlideShare
Loading in...5
×

Webinar On-Demand: Success with Mobile Loyalty

1,248

Published on

Quickly get a handle on mobile technology advancements you need to understand to build and maintain competitive loyalty programs.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,248
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
27
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Webinar On-Demand: Success with Mobile Loyalty"

  1. 1. SUCCESS WITH MOBILE LOYALTY© Copyright 2000-2012 TIBCO Software Inc.
  2. 2. Your hosts today Michael Greenberg Director, Global Solutions Strategy mgreenbe@tibco.com Brett Hannath Director, Marketing bhannath@tibco.com 5 © Copyright 2000-2012 TIBCO Software Inc.
  3. 3. Make the most of the event• All phone lines are on mute during the webinar• Use the chat window to ask your questions• Address your question to the host (Brett)• When appropriate the question will be asked on your behalf• Let’s get started 6 © Copyright 2000-2012 TIBCO Software Inc.
  4. 4. Agenda Introductions About TIBCO Loyalty Lab Customer Loyalty Today Success With Loyalty In Mobile Idea Starters 7 © Copyright 2000-2012 TIBCO Software Inc.
  5. 5. TIBCO SOFTWARE ANDTHE TWO-SECOND ADVANTAGE © Copyright 2000-2012 TIBCO Software Inc.
  6. 6. TIBCO Software Inc.AT A GLANCE REAL-TIME, EVENT-ENABLED Founded 1997 SOLUTIONS FOR THE 21ST CENTURY • Make sense of big data and discover NASDAQ TIBX valuable insights 2011 Revenue $920 Million • Respond in real time while insight is still Headquarters Palo Alto, CA relevant • Cross- and up-sell based on real-time Website www.tibco.com customer behavior Offices 65 Offices 30 Countries • Govern data for trustworthy information Customers 4,500+ Partners 300+ Employees 2,500+ © Copyright 2000-2012 TIBCO Software Inc.
  7. 7. Two-second advantage “A little bit of the right information just a little beforehand – whether it is a couple of seconds, minutes, or hours – is more valuable than all of the information in the world six months after the fact… this is the two-second advantage.” – Vivek Ranadivé, TIBCO Founder and CEO © Copyright 2000-2012 TIBCO Software Inc.
  8. 8. Two-second advantage appliedDeliver customer insights before marketers need itGive consumers what they want before they know itEngage consumers in every conceivable wayStrengthen a brand relationship with consumers 11 © Copyright 2000-2012 TIBCO Software Inc.
  9. 9. TIBCO Loyalty Lab – what we offer LOYALTY TECHNOLOGY LOYALTY SERVICES • Loyalty Lab On-Demand Loyalty • Program Strategy and Design Platform • Analytics • Predictive Analytics & Data • Creative Visualization • Program Support • Data Matching, Cleansing, • Data Integration Standardization, Enrichment • Customization • Messaging and Integration • Real-Time Contextual Marketing © Copyright 2000-2012 TIBCO Software Inc.
  10. 10. TIBCO Loyalty Lab clients 260+ million consumer records managed © Copyright 2000-2012 TIBCO Software Inc.
  11. 11. ENABLINGMOBILE LOYALTY© Copyright 2000-2012 TIBCO Software Inc.
  12. 12. Current view of mobile Focus on design • Usability • Branding THE • In-Hand Functionality PERFECT APP © Copyright 2000-2012 TIBCO Software Inc.
  13. 13. Needed view of mobile More than just a UI • Context Aware • Event-Driven • Real-Time © Copyright 2000-2012 TIBCO Software Inc.
  14. 14. New Product Intro Share with a Friend Base Configuration | Accruals | Tiers | Rewards | Catalogs | Triggers | Expiration Thank You Anniversary Bonus Close-out Deals Double Rewards Attend an Event Rewards & Terms © Copyright 2000-2012 TIBCO Software Inc. Cross Sell/Upsell Surprise & Delight Welcome BackIncrease engagement We’ve Missed You Re-tweet Cross-sell by SKU Refer a Friend Complete Profile Up-sell by FOB New Member
  15. 15. What marketers need Offers Social Loyalty Context Programs Great Relevant Service Messaging LOYALTY Effective Real-time Mobile Engagement Single View Customer of the Insights Customer 18 © Copyright 2000-2012 TIBCO Software Inc.
  16. 16. CUSTOMER LOYALTYTHE CORPORATE VIEW © Copyright 2000-2012 TIBCO Software Inc.
  17. 17. Attract
  18. 18. Convert
  19. 19. Retain
  20. 20. CUSTOMER LOYALTYTHE CONSUMER VIEW © Copyright 2000-2012 TIBCO Software Inc.
  21. 21. Search Online© Copyright 2000-2012 TIBCO Software Inc.
  22. 22. Showroom © Copyright 2000-2012 TIBCO Software Inc.
  23. 23. Get Local Offers© Copyright 2000-2012 TIBCO Software Inc.
  24. 24. Snap Bookings © Copyright 2000-2012 TIBCO Software Inc.
  25. 25. Snap Reservations© Copyright 2000-2012 TIBCO Software Inc.
  26. 26. © Copyright 2000-2012 TIBCO Software Inc.
  27. 27. Offers looking for people © Copyright 2000-2012 TIBCO Software Inc.
  28. 28. 6PM Time-Based Decision 40% chance of purchase Offer: 10% discount 100F Outside 12:15PM Offer: 15% off Sports DrinkHigh InventoryPast purchase history Baby Formula inOffer: 20% discount History Offer: Buy 2 get 1 free © Copyright 2000-2012 TIBCO Software Inc.
  29. 29. © Copyright 2000-2012 TIBCO Software Inc.
  30. 30. 45% Discount Favorite Brand Valid for next 2 hours Detected Close-By High Value Customer Last Visit 45 days ago© Copyright 2000-2012 TIBCO Software Inc.
  31. 31. People looking for offers © Copyright 2000-2012 TIBCO Software Inc.
  32. 32. © Copyright 2000-2012 TIBCO Software Inc.
  33. 33. © Copyright 2000-2012 TIBCO Software Inc.
  34. 34. Where is the best thai Who will give me afood in the Where can I get Prada discount if I get 5 friendsneighborhood? 20% off within 500 to shop with me? meters? © Copyright 2000-2012 TIBCO Software Inc.
  35. 35. The Old Way Prompt a Customer Customer decision drives to buys to buy store © Copyright 2000-2012 TIBCO Software Inc.
  36. 36. The New Way Customer Customer Customer doubleCustomer Customer Customer gets other compares checks Customerconsiders researches plans on local offers price and pricing buys buying products buying interrupting inventory before trip purchase © Copyright 2000-2012 TIBCO Software Inc.
  37. 37. SUCCESS WITHMOBILE LOYALTY 40© Copyright 2000-2012 TIBCO Software Inc.
  38. 38. WHAT IT TAKESTO SUCCEED Make Mobile The First Screen © Copyright 2000-2012 TIBCO Software Inc.
  39. 39. WHAT IT TAKESTO SUCCEED Permission + Identity © Copyright 2000-2012 TIBCO Software Inc.
  40. 40. WHAT IT TAKES TO SUCCEED Real Time© Copyright 2000-2012 TIBCO Software Inc.
  41. 41. WHAT IT TAKESTO SUCCEED Analytically- Driven Interactions © Copyright 2000-2012 TIBCO Software Inc.
  42. 42. WHAT IT TAKES TO SUCCEED Location Awareness© Copyright 2000-2012 TIBCO Software Inc.
  43. 43. WHAT IT TAKESTO SUCCEED One App © Copyright 2000-2012 TIBCO Software Inc.
  44. 44. IDEA STARTERS FROMAROUND THE GLOBE © Copyright 2000-2012 TIBCO Software Inc.
  45. 45. Contextuality is the nextsecret sauce © Copyright 2000-2012 TIBCO Software Inc.
  46. 46. There are many who want to begatekeepers of context © Copyright 2000-2012 TIBCO Software Inc.
  47. 47. Tapping into tribes is on everyone’s mind © Copyright 2000-2012 TIBCO Software Inc.
  48. 48. Game mechanics(not badging) play anincreased role © Copyright 2000-2012 TIBCO Software Inc.
  49. 49. Q&A© Copyright 2000-2012 TIBCO Software Inc.
  50. 50. Thank you! © Copyright 2000-2012 TIBCO Software Inc.
  51. 51. Next StepsPresentation and link to on-demand replay will be sent via Email plus latest Aberdeen Research More information www.loyaltylab.com@loyaltylab | loyaltylab.com/blog | LinkedIn © Copyright 2000-2012 TIBCO Software Inc.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×