Customer Loyalty Management - Marrying the Art & Science of Loyalty

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VIEW THE WEBINAR NOW AT http://forms.loyaltylab.com/webinar_clm

Customer Loyalty Management: Marrying the Art and Science of Loyalty

Summary:
The tide has shifted. Every interaction with a brand has the potential to help turn customers into fans – in store, online, via social networks and mobile. The culmination of these points of engagement is Customer Loyalty Management, and it’s redefining marketing.

David Rosen addresses how to use these elements to marry the art and science of loyalty:
- Loyalty Programs
- Wider Event Streams
- Marketer-Driven Relationship Marketing
- Test & Learn

Access the webinar to learn how the right tools and technologies can help you achieve “right-time” interaction, create brand advocates, and ensure customers think of your brand first.

Presenter:
David Rosen
Strategy, Analytics and Consumer Insights
David Rosen has led TIBCO Loyalty Lab’s Customer Loyalty Management team since he joined in 2005. Previously David was a Partner in Oliver Wyman’s Retail and Consumer practice. He is a graduate of Dartmouth College and received his MBA from Stanford’s Graduate School of Business.

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  • BH
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  • DRGreen Giant Engages through social gaming
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  • DR(REPLACE WITH THE 6 SQUARES IMAGE)VALUECONSISTENCYTRUSTLOYAL CUSTOMER IS (BUY MORE, MORE FREQUENT)TRUE FAN (IS TRUE CONTEXT OF THE ABOVE LIST)
  • Culture of an organization:Language - segmentsContinuous learningCommitment
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  • DRHow does a marketer manage all these interactions to drive consumer behavior?
  • DRThe programmatic approach is:PermissionPurposePrivacyperformance
  • Customer Loyalty Management - Marrying the Art & Science of Loyalty

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