Content Marketing: Then & Now

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Using research conducted by Content Marketing Institute and MarketingProfs, we consolidated some of their awesome B2B content marketing statistics and charts into one slideshow! Take a look at how B2B …

Using research conducted by Content Marketing Institute and MarketingProfs, we consolidated some of their awesome B2B content marketing statistics and charts into one slideshow! Take a look at how B2B content marketing has changed over the past few years. What do you think is next in content marketing?

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  • 1. Content Marketing: Then & Now 2010 – 2012Data and research taken from:B2B Content Marketing: 2010 Benchmarks, Budgets & TrendsB2B Content Marketing: 2012 Benchmarks, Budgets & TrendsContent Marketing Institute, MarketingProfs
  • 2. ContentMarketing Usage
  • 3. 20102010 Top 6 Contenders1. Social Media2. Article Posting3. In-Person Events4. eNewsletters5. Case Studies6. Blogs
  • 4. 20122012 Top 6 Contenders1. Articles2. Social Media3. Blogs4. eNewsletters5. Case Studies6. In-Person Events
  • 5. 2010 - 2011 27% Increase19%Increase27%Increase
  • 6. ContentMarketingSpending
  • 7. 2010 2012
  • 8. ContentMarketingChallenges
  • 9. 2010
  • 10. 2012
  • 11. What’s next in content marketing?B2B Content Marketing: 2010 Benchmarks, Budgets & Trendshttp://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdfB2B Content Marketing: 2012 Benchmarks, Budgets & Trendshttp://www.contentmarketinginstitute.com/wp-content/uploads/2011/12/B2B_Content_Marketing_2012.pdfContent Marketing Institute, MarketingProfs