Content Marketing: Then & Now
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Content Marketing: Then & Now

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Using research conducted by Content Marketing Institute and MarketingProfs, we consolidated some of their awesome B2B content marketing statistics and charts into one slideshow! Take a look at how B2B ...

Using research conducted by Content Marketing Institute and MarketingProfs, we consolidated some of their awesome B2B content marketing statistics and charts into one slideshow! Take a look at how B2B content marketing has changed over the past few years. What do you think is next in content marketing?

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    Content Marketing: Then & Now Content Marketing: Then & Now Presentation Transcript

    • Content Marketing: Then & Now 2010 – 2012Data and research taken from:B2B Content Marketing: 2010 Benchmarks, Budgets & TrendsB2B Content Marketing: 2012 Benchmarks, Budgets & TrendsContent Marketing Institute, MarketingProfs
    • ContentMarketing Usage
    • 20102010 Top 6 Contenders1. Social Media2. Article Posting3. In-Person Events4. eNewsletters5. Case Studies6. Blogs
    • 20122012 Top 6 Contenders1. Articles2. Social Media3. Blogs4. eNewsletters5. Case Studies6. In-Person Events
    • 2010 - 2011 27% Increase19%Increase27%Increase
    • ContentMarketingSpending
    • 2010 2012
    • ContentMarketingChallenges
    • 2010
    • 2012
    • What’s next in content marketing?B2B Content Marketing: 2010 Benchmarks, Budgets & Trendshttp://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdfB2B Content Marketing: 2012 Benchmarks, Budgets & Trendshttp://www.contentmarketinginstitute.com/wp-content/uploads/2011/12/B2B_Content_Marketing_2012.pdfContent Marketing Institute, MarketingProfs