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Webinar are you ready to launch an affiliate program?


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  • – while your registrar says you need it or bad things will happen, they are talking about private registration for personal websites. Your business site needs to be transparent about how to contact you and who your domain is registered to.
  • One of the hardest concepts for some merchants is the link to somewhere else.
  • Transcript

    • 1. 10 Point Checklist Before You Launch a Killer Affiliate Program
      Things to check on your site before launching an Affiliate Program
      Presented by
      Deborah Carney – MerchantABCs
    • 2. Who is Deborah Carney?
      Affiliate: since the early days
      Affiliate Manager: Former In-house for Café
      Consultant: for several CPA networks and other ecommerce companies
      Outsourced Program Manager: (OPM) since 2006 – Multiple programs in Shareasale Top 100 Merchants List
      Training and Podcasts: –for Affiliates, Bloggers, Merchants and more
    • 3. Merchant ABCs
      Focus on the basics – most overlooked area of affiliate marketing
      Focus on training merchants how to run their affiliate programs
      Free podcasts and videos with industry experts
      Premium services:
      Private access forum
      Complete training for merchants from inception to recruitment
    • 4. Site Elements
      You may think your site is well designed, your designer and tech teams say everything is great and someone in the company heard that this thing called Affiliate Marketing can get you tons of sales fast.
    • 5. Site Elements
      First thing: Affiliate Marketing isn’t going to get you fast results, it is a long term commitment with long term results.
    • 6. Site Elements
      Let’s take a look at some elements and see if they are on your site.
      The same elements that make your site Affiliate Friendly will also increase your conversions.
    • 7. Building Trust
      Customers need to trust you and your site before they will buy from you. Unless you are Amazon or Walmart that means your site needs to have some elements customers look for.
      Affiliates know what drives a customer to make a purchase and they know that the following elements – at the very least – need to be on your site before they will promote your products or services
    • 8. Transparency
      WhoIs Registration– Affiliates (and Customers) want to know who you are
      Private Registration sets off red flags
      Shared hosting sets off red flags
    • 9. The Big 5
      • AboutUs
      • 10. PrivacyPolicy
      • 11. ReturnsPolicy
      • 12. ShippingPolicy
      • 13. ContactInfo/Customer Service Info
    • 14. The Big 5
      • AboutUs– tellaboutyourcompany, howyougotstarted, howyourproducthelps the user, whatisyour point of difference from yourcompetitors
      • 15. PrivacyPolicy – Whoyoushare info with, what do youshare, whohasaccess, 3rd party newsletter, 3rd party toolsetc
      • 16. ReturnsPolicy – Ifyourproductcan’t be returned, sayso. Ifitcan, outlinerequirements and restrictions
      • 17. ShippingPolicy – Be clearaboutshippingcostsup front
      • 18. ContactInfo/Customer Service Info – must be easilyfound on yoursite.
    • 19. Live Chat?
      • Great for building trust
      • 20. Live Help – not commission based, convert the sale with the affiliate retaining credit for sale
      • 21. Be sure you are using a service that doesn’t take the affiliate cookie away
      • 22. Answer questions but customer finishes purchase without clicking links in chat
      • 23. Most useful for pre-purchase questions and post purchase customer service
    • 24. Leaks – What are they?
      Any link that goes off your website.
      Any link that goes off your website.
      Did I say ANY link that goes off your website?
      Seriously, you are in business to sell YOUR products, your affiliates are in business to sell YOUR products.
    • 25. Leaks
      Links to your products at Amazon
      Links to your products at eBay
      Links to your webmaster
      Backlinks to people that link to you
      If it’s a link off your site, it’s a leak and affiliates will not work with you.
      Exception: pay per click or pay per lead
    • 26. Selling on eBay or Amazon
      • Must link to only your own products on your own site or sites of yours that cross track all the sales to your affiliate
      • 27. Why take someone ready to purchase and send them to another site?
      • 28. Niche sites that cross track are ok (Still your cart)
    • 29. Phone Numbers
      • Phone numbers build trust, but they are also a leak.
      • 30. Check with your network for phone tracking information
      • 31. Keep phone number limited to customer service pages
      • 32. Require people who call to complete the purchase online
    • 33. Merchant acting as an affiliate
      Sending traffic away to same or complementary products
      If you don’t carry the product, get it through a supplier but don’t link elsewhere
      If you are running affiliate program you need to get the merchandise in your cart
    • 34. Adsense
      • Why would you?
      • 35. Don’t do it, affiliates can target you
      • 36. Adsense is a separate bot from the Googlebot, Adsense doesn’t bring search engines to you
      • 37. Keep your customers
    • 38. Non-Commissionable Items
      Make it clear to affiliates about non-commissionable items
      Must be in terms and conditions
      Worse than other leaks, if affiliates don’t know they aren’t getting paid
      Everything on your site should be commissionable unless you are paying per lead
    • 39. Product Pages
      Clear call to action
      Sharp product images
      Images all the same size
      Professional looking images
      Complete description – more is better – pretend you are explaining your product to someone over the phone
      Easy way to indicate choices – Size, Colors available etc
    • 40. Navigation
      • Clear and easy to follow
      • 41. Affiliate will go through site to see if they can find things that customers will be looking for
      • 42. Categories need to be clear and not too many levels
    • 43. Branding
      • Keep the message and site branding consistent
      • 44. If there is a “hop” to a different site for the cart, be sure tracking and branding carry over
    • 45. Checkout Process
      Make your checkout process fast and easy to use
      Make sure your customers know your checkout is secure
      Don’t have distractions get in the way of finishing checkout
      Shipping costs clear prior to checkout begins
    • 46. Checkout Process
      Top reasons for shopping cart abandonment:
      • Shipping too high
      • 47. Coupon prompt with no coupon available
      • 48. Requiring an account
    • 49. Checkout Process
      Don’t require account creation until after the sale is completed
      Finish the sale, then ask if they want to create an account
      Provide an option for Guest Checkout
      Worth the money to pay to get this programmed into your stock or open source cart.
    • 50. Checkout Process
      Don’t use 3rd party cart recovery services –
      Don’t give your customers away
      Your customers belong to you, they trust you with their information
    • 51. Summary
      Site Elements that build trust
      Public Whois
      The Big 5
      About Us
      Privacy Policy
      Shipping Policy
      Clear Contact Us Info
    • 52. Summary
      Plug the Leaks
      No outbound links
      Phone number with tracking or walk customer through completing the sale online
      Sell only your own products, no affiliate links to elsewhere
      Adsense – remove it
      Non-commissionable items – remove or rethink
      Live Chat – make sure it keeps affiliate tracking
    • 53. Summary
      Product Pages – clean, clear images, professional looking
      Site Navigation
      Consistent Branding
      Clear and easy Checkout
      No distractions during checkout
      Most importantly – keep your customer data, give your customers a good buying experience and your affiliates will love the conversions and keep sending you more customers
    • 54. Next Steps
      Now that your site is all ready for an affiliate program you need to find out what it takes to create and run one.
      Join the Affiliate Summit Networking Forum to talk to OPMs (Outsourced Program Managers) and networks, and when you are ready – post a free job notice for a manager
      Head over to Merchant ABCs for a free video that explains the terminology and roles
    • 55. How We Can Help
      We have a special offer for viewers of this webinar – free six months subscription at Merchant ABCs private access forum.
      We will have experts available to answer your questions and a variety of OPMs that you can talk to about your management needs
    • 56. Contact Us
      Find Deborah at: - Speaking at ASE11
      Phone: (702)582-6742