1. Seo Guide 101
Today, a lot of people are interested in what search engine optimization is and how it can benefit
you're web pages. Yet, a lot of people are hesitant towards using search engine optimization for
themselves. If you want to learn more about how you can use search engine optimization, then this
article serves as a good place for you to get started.
When optimizing your site for keyword phrases, rather than single words, pay attention to keyword
proximity. It is best if your keywords appear together, rather than being separated by other terms.
This method increases the weight given to searches for that phrase, without detracting from
searches for the individual terms.
To get a gauge on if your SEO is working, you have to monitor your standings. Monitor with a tool
such as Google taskbar to best keep an eye on your page rank. You'll also want to have an idea of
where your site visitors are coming from and which key words they're typing in to find you.
You can improve your websites search engine optimization by keeping up-to-date with the way
search engines index websites. Search engines are always refining the algorithms and procedures
they use to evaluate websites and filter out spam. By researching developments in this area you can
ensure you are always doing all you can to improve your site's position on search engine results
pages.
If you plan to retire or change your URL try to use a 301 redirect. This code is beneficial. The 404, or
"Page Not Found" code can be damaging. A code 301 will tell your various search engines where
they should transfer your old URLs search engine results page position to.
Use analytics to track collect data. This will provide large amounts of very useful data about the
traffic on your site. You will be able to see were the visitors of your site had come from, how long
they are staying on your site and what it is that they are doing on your site.
It is very important to have descriptions of you links in "alt" tags. Tagging images will allow even a
2. visitor who cannot load the images know what the image should have been in that slot. These alt
tags are read and indexed by the search engines, so putting keywords there helps to improve
ranking.
Avoid using the same keywords or phrases repetitively on your site by sticking to a keyword density
of 1-2 percent. Search engines consider this keyword stuffing and spam, which hurts your ranking
more than helps it. In addition, content that has too many of the same keywords is not very reader
friendly to site visitors.
You should always monitor the ranking of your page using programs such as the Google Tool Bar or
Alexa. You should also always know what websites the people visiting your website are from. This
gives you an idea of what other kind of websites they may be visiting. Perhaps you can advertise
there as well.
Create a CEO blog and utilize the many other social media platforms that are all over the web today.
Getting your link out there is fairly simple these days. Having your link tied to that account can
cause it to be recommended, tweeted and sent on to as many people as possible.
Do not use trademarked terms and product names in your meta tags unless you have an
arrangement to do so with the owners of the trademark. Trademark owners are fiercely protective of
their valuable property online. They will not appreciate it if you use their terms to drive up your
website's search index ranking.
Try to get your page link on a .edu or .gov site for better search engine optimization. Because these
sites are top-level domains and are considered to be very credible and reliable, people who see your
link on a .edu or .gov will think you are legitimate and credible as well.
When utilizing search engine optimization it is important to be patient. It often times takes many
months before search engine optimization results are able to be seen. Always remember that the
smaller your company http://www.seoinc.com/ is, and the newer your company is to doing business
online, the longer it will take to see positive SEO results.
Keyphrases are becoming more important than keywords. Two or three word phrases are the best. If
starting a new site, and you are not established with a keyword, you will never get to a top position
with a new keyword. That is why it is important to use a keyphrase. Pick a keyphrase that has a lot
of demand, but little supply.
SEO means nothing to your site if you don't take the time to build, expand and enhance your
personal branding. Design a memorable logo, slogan, and use effective typography and layout design
on your site. Even if you have higher rankings in the search engines, they will mean nothing if
customers are dissuaded and decide to leave immediately from your mediocre site.
Build links to your site naturally. There are plenty of automated link-building programs for sale, but
they do not always work. Also, the search engines often know and do not appreciate speed-of-light
link building. If you have no links today, and one thousand links tomorrow, they will know
something's up, and may remove your site from their indexes. Don't chance it build your links
manually.
It is important that your title tag be read like a phrase that makes grammatical sense rather than
just a string of keywords and keyword phrases. Search engines know when you are just loading your
page with keywords and they will penalize your search engine results if you do this.
3. It is always a great idea to insert comment tags into the body of your web pages. These comment
tags will be hidden from any visitors, but you better believe that most search engines look for them
when determining how to rank your website. Make sure your comments include important keywords.
Think about all the synonyms for the keywords you're working with to ensure you catch all relevant
search queries. If you're http://pamelazdavid.flavors.me/ not sure which words you should use, try
searching for your keywords with a tilde (~) in front of them. For example, ~athletic could provide
you with a variety of words.
Using SEO makes your website more attractive to search engines, which means your site will be
higher up in the list results. Make sure that people see your site by implementing as many SEO tips
as you can, and the result will be a spike in visitor numbers and maybe more.