Calmat MBABUS 523 Strategic Analysis of 4food<br />Pei-Jung Chiang<br />Edmond Low<br />
Overview<br /><ul><li>What is 4food?
How to order?
How it works?
Company strategy
4P
New wave strategy
Five Porters’ Forces
Conclusion</li></ul>Cherri Confidential<br />
What is 4food?<br />4 Food opened on August 16, 2010  in Midtown, New York (emerging industry). <br />A fast food restaura...
How to order?<br />141 Billion burger combos!!<br />Cherri Confidential<br />
How it works?<br /><ul><li>Step 1: Build a burger (there are over 141 million combinations).
Step 2: Make Your Burger Famous, by naming it and then marketing it to your friends using our suite of social marketing to...
Step 3: Your burger is entered into our product database and given a unique SKU.
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CALMAT - BUS 523 Strategic Management Group Presentation

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CALMAT - BUS 523 Strategic Management Group Presentation

  1. 1. Calmat MBABUS 523 Strategic Analysis of 4food<br />Pei-Jung Chiang<br />Edmond Low<br />
  2. 2. Overview<br /><ul><li>What is 4food?
  3. 3. How to order?
  4. 4. How it works?
  5. 5. Company strategy
  6. 6. 4P
  7. 7. New wave strategy
  8. 8. Five Porters’ Forces
  9. 9. Conclusion</li></ul>Cherri Confidential<br />
  10. 10. What is 4food?<br />4 Food opened on August 16, 2010  in Midtown, New York (emerging industry). <br />A fast food restaurant. <br />Mission: De-junk fast food™. <br />The restaurants are designed to function as community hubs<br />Cherri Confidential<br />
  11. 11. How to order?<br />141 Billion burger combos!!<br />Cherri Confidential<br />
  12. 12.
  13. 13. How it works?<br /><ul><li>Step 1: Build a burger (there are over 141 million combinations).
  14. 14. Step 2: Make Your Burger Famous, by naming it and then marketing it to your friends using our suite of social marketing tools.
  15. 15. Step 3: Your burger is entered into our product database and given a unique SKU.
  16. 16. Step 4: Every time your burger is purchased you receive a 4food quarter in your 4food account.
  17. 17. Step 5: Hit burgers are featured in-store and online on the Buildboard Chart.
  18. 18. Step 6: Come back to 4food to order build more custom burgers or spend your earnings.
  19. 19. Customers can check-in X times a week to earn a 4foodie Merit Patch and double the value of the intelligent coupons on their smart receipts.</li></ul>Edmond Confidential<br />
  20. 20. Company Strategy<br />Tech savvy <br />Employ people<br />Socially mind<br />Social network  <br />Free Wi-Fi<br />Mobile app<br />Cherri Confidential<br />
  21. 21. It is healthy<br />It is fresh<br />It is customized<br />Mission: De-Junk fast food!!<br />Edmond Confidential<br />
  22. 22. <ul><li>Competitive (New York standard)
  23. 23. Depend on the ingredients</li></ul>Edmond Confidential<br />
  24. 24. <ul><li>The three-level
  25. 25. A giant leaderboard
  26. 26. There are constant reminders</li></ul>Cherri Confidential<br />
  27. 27. Streaming Twitter information<br />Foursquare check-ins<br />Activity that’s going on on Facebook.<br />Streaming the World Cup final<br />Unlimited!!!<br />
  28. 28. Make Your Burger Famous<br />Market it to your friends!!<br />Cherri Confidential<br />
  29. 29. New Wave Strategy - Social media<br />Reduce marketing budget<br />Distribute word of mouth<br />Create loyal customers<br />Make news<br />Cherri Confidential<br />
  30. 30. The Porter‟sFive Forces Model. <br /><ul><li>Analysis/ Recommendation:
  31. 31. Thumbs up for 4Food entering the food industry (>200,000 restaurants; $120B sales in US) taking advantage of the cloud computing tech trend by utilizing the social media facilities at right time to market.
  32. 32. Able to raise health awareness
  33. 33. 4Food need to continue their new creativity/ innovation to capture consumer attention for future growth and success</li></ul>Edmond Confidential<br />
  34. 34. Conclusion:<br />Social and mobile tech are the new business realities to key success factors.<br />Cherri Confidential<br />

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