CALMAT MBA BUS 516 Entrepreneurship Pei-Jung Chiang Edmond Low
Overview <ul><li>Story of Food Counter (FC) </li></ul><ul><li>FC Mantra </li></ul><ul><li>Business Model </li></ul><ul><li...
Story begins…  <ul><li>On April 1 st  2010, I see Future </li></ul><ul><li>Nightmare </li></ul><ul><li>Veni – I came </li>...
What is FC? <ul><li>Mantra: </li></ul>Cherri Confidential
FC Business Model <ul><li>Expertise in providing  health care services  and  products  </li></ul><ul><li>Superior software...
Competitor Analysis Cherri Confidential
FC Competitive Advantage <ul><li>Users Simply plug in food online search with nutritional information.  </li></ul><ul><li>...
SWOT Analysis Cherri Confidential
FC Strategy  <ul><li>External marketing message  of FC is that Food Calorie tracking is enjoyable and easier to commit to ...
Customer Segmentation <ul><li>focused on two target customer groups (particularly women): </li></ul><ul><ul><li>Profession...
Positioning Statement <ul><li>FC provides easy to use online calorie  </li></ul><ul><li>calculator tool with interactive j...
Product Marketing/ Customer Relationships Development <ul><li>Core branding element </li></ul><ul><li>Social and Mobile Te...
Business Execution Plan - Milestone <ul><li>1 st  phase </li></ul><ul><ul><ul><li>Incorporation    Establish communicatio...
FC – an adaptive organization <ul><ul><ul><li>Agile management </li></ul></ul></ul><ul><ul><ul><li>Constantly review produ...
FC Key business processes <ul><li>Early preparation of project resources </li></ul><ul><ul><ul><li>Clear objectives, princ...
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CALMAT - BUS 516 Entrepreneurship_group_presentation

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  • - On 1 st April – watched Hot Tub Time Machine – ring my bell – see the future that similar to what Wall-e illustrated Humanity suffer obesity and unhealthy life – too much food, no exercise, lazy and health problem and disease. Nightmare to all…therefore…Like what Julius Caesar that lived 100BC to 60BC – Veni Vidi Vici with FC.
  • A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators ( prosumers ) of user-generated content in a virtual community , in contrast to websites where users ( consumers ) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites , blogs , wikis , video-sharing sites , hosted services , web applications , mashups and folksonomies . The term is closely associated with Tim O&apos;Reilly because of the O&apos;Reilly Media Web 2.0 conference in 2004
  • Facts and statistic from WHO as of 12/3 The FC are great for the economy, as the majority of discontented dieters repeatedly invest their resources in shedding pounds.  Figures from the late 1990s showed that Americans spent $50 billion annually on diet products.  This exceeds the projections for the entire Federal education, training, employment and social services budgets by five to ten billion dollars.  In fact, this figure is the equivalent of the gross  national product of Ireland.  An estimated 50 million Americans will go on diets this year.  And while some will succeed in taking the weight off, very few--perhaps five percent--will manage to keep all of it off in the long run.  Approximately eight million Americans a year enroll in some kind of structured weight-loss program involving liquid diets, special diet regimens, or medical or other supervision.  Approximately 70% are women.  In 1991, about 8,500 commercial diet centers were in operation across the country, many of them owned by well-known national companies.  Against this backdrop, FC is a uniquely effective experience for professional women who are fed up with the false promises of commercial diet centers.  In addition, those women facing adult-onset or Type II diabetes find few effective programs that can make the diet and lifestyle changes that truly impact the quality of their lives.
  • logo, color for champion, easy to recognize Social and mobile tech Partnership – hospital/ doctor/ WHO/ Nutritionist and dietricians/ iphone/ android
  • Incorporation: established FC as a going concern; · Communication infrastructure: enable team email addresses, etc.; · Create website: communicates Group&apos;s vision and value proposition; · First clients: validates business model and market need; · Strategic Relationship with Venture Capital firm: deepens sales pipeline, expands resources and strengthens position within small business community; · First employees: further business model validation demonstrating that demand has exceeded the resources of CSG&apos;s management; · Service expansion: signifies client satisfaction and demand for greater breadth of service; · Geographic expansion: demonstrates regional and national need for small business-focused consulting services.
  • Incorporation: established FC as a going concern; · Communication infrastructure: enable team email addresses, etc.; · Create website: communicates Group&apos;s vision and value proposition; · First clients: validates business model and market need; · Strategic Relationship with Venture Capital firm: deepens sales pipeline, expands resources and strengthens position within small business community; · First employees: further business model validation demonstrating that demand has exceeded the resources of CSG&apos;s management; · Service expansion: signifies client satisfaction and demand for greater breadth of service; · Geographic expansion: demonstrates regional and national need for small business-focused consulting services.
  • Incorporation: established FC as a going concern; · Communication infrastructure: enable team email addresses, etc.; · Create website: communicates Group&apos;s vision and value proposition; · First clients: validates business model and market need; · Strategic Relationship with Venture Capital firm: deepens sales pipeline, expands resources and strengthens position within small business community; · First employees: further business model validation demonstrating that demand has exceeded the resources of CSG&apos;s management; · Service expansion: signifies client satisfaction and demand for greater breadth of service; · Geographic expansion: demonstrates regional and national need for small business-focused consulting services.
  • CALMAT - BUS 516 Entrepreneurship_group_presentation

    1. 1. CALMAT MBA BUS 516 Entrepreneurship Pei-Jung Chiang Edmond Low
    2. 2. Overview <ul><li>Story of Food Counter (FC) </li></ul><ul><li>FC Mantra </li></ul><ul><li>Business Model </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Strategy </li></ul><ul><ul><li>Customer Segmentation </li></ul></ul><ul><ul><li>Positioning Statement </li></ul></ul><ul><ul><li>Product Marketing/ Customer Relationships Development </li></ul></ul><ul><li>Business execution plan </li></ul><ul><ul><li>plans to act as an adaptive organization. </li></ul></ul><ul><ul><li>mechanisms to instill ethical behavior </li></ul></ul><ul><ul><li>key business processes. </li></ul></ul>Cherri Edmond Confidential
    3. 3. Story begins… <ul><li>On April 1 st 2010, I see Future </li></ul><ul><li>Nightmare </li></ul><ul><li>Veni – I came </li></ul><ul><li>Vidi – I see </li></ul><ul><li>Vici – I conquer </li></ul><ul><li>..?How? </li></ul>Cherri Edmond Confidential
    4. 4. What is FC? <ul><li>Mantra: </li></ul>Cherri Confidential
    5. 5. FC Business Model <ul><li>Expertise in providing health care services and products </li></ul><ul><li>Superior software paradigm - Online Calorie calculator tool application with interactive journal and health report . </li></ul><ul><li>Using technology, FC tool can reach a large number of customers with minimal costs . </li></ul><ul><li>Freemium business model – Web 2.0 </li></ul><ul><ul><li>offering basic Web services for free to attract consumers. </li></ul></ul><ul><ul><li>while charging a premium for advanced features. </li></ul></ul><ul><li>What is Web.20? </li></ul>Edmond Confidential
    6. 6. Competitor Analysis Cherri Confidential
    7. 7. FC Competitive Advantage <ul><li>Users Simply plug in food online search with nutritional information. </li></ul><ul><li>There are numerous calorie-counting websites, not all of them are complete and comprehensive resources for everything you need to meet your: </li></ul><ul><ul><li>calorie goals, </li></ul></ul><ul><ul><li>boost your nutrition, </li></ul></ul><ul><ul><li>share and read health-minded tips and get all the updates and news on foods </li></ul></ul><ul><li>FC – one stop to provide you with all the guidance and support for a healthy lifestyle that make your life count. </li></ul><ul><li>FC will customize according to each individual need with a database shared with: </li></ul><ul><ul><li>Health consultant or your own personal doctor. </li></ul></ul><ul><ul><li>Restauranters/ Participating food operators. </li></ul></ul><ul><li>It has a built-in intuitive nature that quickly identifies which foods you will like, which recipes you might love to cook and its strong emphasis on community will put you in touch with other like-minded health enthusiasts. </li></ul><ul><li>FC keep track your exercise, managing weight and networking with others. </li></ul>Edmond Confidential
    8. 8. SWOT Analysis Cherri Confidential
    9. 9. FC Strategy <ul><li>External marketing message of FC is that Food Calorie tracking is enjoyable and easier to commit to using social and mobile tech. </li></ul><ul><li>The message of “Make your life count&quot; is illustrated with images and language that furthers this idea. </li></ul><ul><li>Internal positioning goal for the CF staff is to develop tool to guide customers achieve social results as they are pursuing their fitness health goals. This also influences staff to stay healthy. </li></ul><ul><li>Measurable results from this strategy are based on </li></ul><ul><ul><li>users feedback & referrals brought in, </li></ul></ul><ul><ul><li>customer loyalty/attrition rate, </li></ul></ul><ul><ul><li>and the attendance rates of web-users. </li></ul></ul><ul><li>Pricing/ Promotion strategy - introductory </li></ul>Edmond Confidential
    10. 10. Customer Segmentation <ul><li>focused on two target customer groups (particularly women): </li></ul><ul><ul><li>Professional who chronically overweight : </li></ul></ul><ul><ul><ul><li>tried numerous diet programs that fail. </li></ul></ul></ul><ul><ul><ul><li>knowledgeable of most of the popular diet plans and are seeking a program that will impact on their weight gain.  </li></ul></ul></ul><ul><ul><ul><li>highly motivated to find a solution but have experienced a sense of isolation.  </li></ul></ul></ul><ul><ul><ul><li>craving a community approach to their weight problem.  </li></ul></ul></ul><ul><ul><ul><li>want a system that will sustain them after they leave the treatment facility. </li></ul></ul></ul><ul><ul><li>Professional who are facing adult-onset or health issue (obesity-heart-diabetes) : </li></ul></ul><ul><ul><ul><li>This group is highly motivated to make the lifestyle changes that will improve the quality of their lives.  </li></ul></ul></ul><ul><ul><ul><li>looking for a program that will tailor the fitness regimen around their health concerns but won't sacrifice results. </li></ul></ul></ul><ul><li>Both groups have incomes that exceed $50,000 a year and are college educated. </li></ul>Cherri Edmond Confidential
    11. 11. Positioning Statement <ul><li>FC provides easy to use online calorie </li></ul><ul><li>calculator tool with interactive journal and </li></ul><ul><li>health report. Unlike other Calorie Counter, </li></ul><ul><li>we allow customization with qualified </li></ul><ul><li>health consultants/ personal doctor </li></ul><ul><li>services with wide and strong shared </li></ul><ul><li>database with restauranters. </li></ul>Cherri Confidential
    12. 12. Product Marketing/ Customer Relationships Development <ul><li>Core branding element </li></ul><ul><li>Social and Mobile Tech </li></ul><ul><li>Partnership/ Collaboration networking. </li></ul><ul><li>word of mouth. </li></ul>Cherri Edmond Confidential
    13. 13. Business Execution Plan - Milestone <ul><li>1 st phase </li></ul><ul><ul><ul><li>Incorporation  Establish communication infrastructure & Operations  Website  Client </li></ul></ul></ul>Edmond Confidential
    14. 14. FC – an adaptive organization <ul><ul><ul><li>Agile management </li></ul></ul></ul><ul><ul><ul><li>Constantly review product, services, tech & info. </li></ul></ul></ul><ul><ul><ul><li>Pricing strategy to stay competitive </li></ul></ul></ul><ul><ul><ul><li>Opportunity of partnership. </li></ul></ul></ul>Cherri Edmond Confidential
    15. 15. FC Key business processes <ul><li>Early preparation of project resources </li></ul><ul><ul><ul><li>Clear objectives, principles, milestone, confidence </li></ul></ul></ul><ul><li>Vendor relationship approach strategy </li></ul><ul><ul><ul><li>Verify, market study, response </li></ul></ul></ul><ul><li>Consistency of scope definition </li></ul><ul><ul><ul><li>Agile development, monitoring </li></ul></ul></ul><ul><li>Go slow to go fast </li></ul><ul><ul><ul><li>Lesson learnt, trust, capability, capacity </li></ul></ul></ul><ul><li>Customer Oriented </li></ul><ul><ul><ul><li>Social needs. </li></ul></ul></ul>Cherri Edmond Confidential

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