Seo Development Week 9

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I did some SEO training for my company, this was one presentation.

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Seo Development Week 9

  1. 1. SEO Development Week 9 – Strategies for Specific Search Engines
  2. 2. Google Snapshot <ul><li>Robot: googlebot </li></ul><ul><li>Meta Tag Support – Well-written keywords and description meta tags are recommended. </li></ul><ul><li>Index Refresh – Sites with good incoming links and /or frequently updated content will often be crawled frequently. </li></ul>
  3. 3. Google – Why start here <ul><li>Google’s position is so dominant, you should target optimization efforts toward them. 1. They control such a large percentage of the search market. 2. You have to start somewhere – why not go for the one with the ability to send you the most business. </li></ul>
  4. 4. Dominating Google – in 90 sec… <ul><li>Get links from trusted, authoritative, high PageRank pages related to yours in topic that are already ranking highly for your chosen keywords. Make sure those pages are hosted on a wide range of IP addresses, that your keywords are in the anchor text of the link, and that the link is placed in close proximity to other keywords similar to the ones you’re targeting. Finally, vary the keywords in the anchor text of those links to avoid giving Google the impression you’re trying to manipulate your search rank. </li></ul>
  5. 5. Google PageRank <ul><li>The PageRank algorithm calculates the mathematical probability that someone randomly surfing the internet will land on a given web page. </li></ul><ul><li>Flaws: Based on Sheer Quantity of Links If you have access to a high PageRank page you can “create” another high PageRank page. </li></ul>
  6. 6. Google PageRank – cont. <ul><li>Gives you a rough idea of how important Google considers a page </li></ul><ul><li>Interprets a link from page A to page B as a vote, by page A, for page B. </li></ul><ul><li>Leaking PageRank: not really possible Google places less emphasis on inbound links that originate from within your domain than on links that originate from outside your domain. </li></ul>
  7. 7. The Google Sandbox <ul><li>The Sandbox refers to the difficulty that new sites tend to have in ranking highly in Google for competitive search terms. </li></ul><ul><li>Tricky because: 1. Not all new sites seem to be affected. 2. The types of keywords that these sites have trouble ranking for varies in different circumstances. </li></ul>
  8. 8. Why the Sandbox? <ul><li>By making it difficult for new sites to rank highly for the first six to twelve months they're online, Google radically diminishes the effectiveness of aggressively optimizing a new site to get it ranked quickly </li></ul><ul><li>They hope to discourage people who aren't willing to do the work the right way. </li></ul>
  9. 9. Flying Beneath the Radar <ul><li>Not all new sites are affected by the Google Sandbox. </li></ul><ul><li>Ways to avoid the Sandbox: </li></ul><ul><li>1. Be careful about adding new links to a site. Add them gradually </li></ul><ul><li>2. Make sure those links come from a variety of Ips </li></ul><ul><li>3. Keep the anchor text varied </li></ul><ul><li>4. Start the new site within the subdomain of an established site. </li></ul><ul><li>5. Plan ahead: If you know you are going to launch in the near future, put the domain live to start the “clock” ticking. </li></ul>
  10. 10. While you are in the Sandbox: <ul><li>Be Realistic: a 90 to 120 day time period is about as good as you should expect. </li></ul><ul><li>Be Patient: Target a large assortment of highly targeted, less-competitive keywords while you wait. </li></ul><ul><li>See the Silver Lining: By targeting the less-competitive terms during this time, you will benefit from a larger “footprint” when you are out of the sandbox. </li></ul>
  11. 11. Yahoo! Snapshot <ul><li>Robot: Slurp </li></ul><ul><li>Meta Tag Support – Well-written keywords and description meta tags are recommended. The site description displays 244 character snippet of text taken from the meta description or body text. (if your site is in the Yahoo Directory, that description will be used) </li></ul><ul><li>Sponsored Listings/Partners – Yahoo owns AltaVista and AlltheWeb search engines. </li></ul>
  12. 12. MSN Snapshot <ul><li>Robot: MSNbot </li></ul><ul><li>Meta Tag Support – Well-written keywords and description meta tags are recommended. Keep page titles under 80 characters and remember that the first few words are the most important. Company names should not be there at all or at the end. Limit the number of keywords to under 12 and avoid repeating keywords. </li></ul><ul><li>On-page factors – Keyword location is key. Keep them in the title, body text, anchor text of inbound, anchor text of internal, domain name, metas, file and directory names, image alt tags, close to the top of the page. </li></ul><ul><li>Link strategy – A loophole that works (now) in MSN that does not work in Google is “run of the site” links. They are expected to “catch-up” soon. </li></ul>
  13. 13. Ask Snapshot <ul><li>Started as Ask Jeeves – the helpful butler. </li></ul><ul><li>Jeeves got axed in early 2006 </li></ul><ul><li>What makes it different is ExpertRank Organizes the Internet into communities of sites related in topic, then attempts to determine what role those sites play within that community. Authorities are sites linked to by many hubs (as well as other, non-hub sites) Hubs are sites that link to many authorities. </li></ul>
  14. 14. DMOZ Snapshot <ul><li>Most trusted, authoritative directory that you can receive links from. </li></ul><ul><li>Human Edited listings </li></ul><ul><li>How to get in: Choose a category – don’t forget the “sub-categories”, it can be easier and faster to get listed Suggest your URL If there is no “editor” you can volunteer to be the editor. Be Creative – don’t be afraid to add content to your site so that you can be listed in a related category Don’t be “shady” – remember that the editors can spot “tricks” from a mile away Be Careful – fill out the submission carefully, with no errors. Editors can be snobby. </li></ul>
  15. 15. Becoming an Editor <ul><li>Join Resource Zone – the public forum and start conversations with editors in your prospective category. </li></ul><ul><li>Find a small category with no editor </li></ul><ul><li>Fill out your application carefully </li></ul><ul><li>List ALL your web affiliations </li></ul><ul><li>Expect Rejection – save submission and try several times </li></ul><ul><li>Be Honest when you submit your own site </li></ul>

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