How to write marketing dissertation

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  • 1. How to Write Marketing Dissertation ?To write marketing dissertation, you have to understand the basic structure of a dissertation anduse that for writing your marketing dissertation. The commonly followed structure in dissertationis as follows:Title PageThe cover page of your marketing dissertation should have the following aspects covered: Dissertation title Your name Reasons to submit the dissertation Your university’s and department’s name followed by month and yearAcknowledgementThis is the page where you thank and show your appreciation to the people who assisted you inwriting your marketing dissertation.AbstractIt is a summation of your marketing dissertation. It is normally about 120 to 150 words. It shouldcover the following points: Background of the topic
  • 2. Aim of the study Methods to conduct research ResultsTable of ContentsMention all the sections and chapter and any other written work in form of a list with pagenumbers.IntroductionA marketing dissertation introduction serves as the reason to establish context for research. Itfurther provides information about the research question and ends with a clear hypothesis.Literature ReviewLiterature review is an abstract of the published and accessible information pertaining to yourmarketing dissertation topic. The information you select to review and analyze should come fromtrustworthy and authentic sources. It is important since it makes you aware of the conductedresearch and helps you stay focused to find out new angles to look at your own marketingdissertation.MethodologyIn your marketing dissertation it is a crucial chapter. In this part you will have to explain how theresearch of the study will be carried out. You also have to tell about the relevance andsignificance of choosing the methods.
  • 3. ResultsNow you have to present the results of the evaluation of the data you collected with appropriateand related statistical account of the raw data. Be careful about your personal opinions. Youshould not include your opinion in results section. It is done in discussion part.DiscussionIn the discussion part of your marketing dissertation, you have to discuss and evaluate thefindings obtained as the result of research in context of existing and accessible literature. Herethe discussion is centered to the research question to prove it correct. It is not necessary that theresearch question is approved, it might be rejected.RecommendationsAs the result of all the research findings and their analysis, you come up with further suggestionsfor future work and further improvement in the field.BibliographyList all the information sources.AppendicesAppendices include graphs, tables, figures, interviews, questionnaires, summaries of yoursurvey, and statistical results which will not be counted in the actual word count of yourresearch.
  • 4. Marketing DissertationTopicsThere is a list of marketing topics which will help you get marketing dissertation ideas or youmay even choose your own marketing dissertation topic out of it. How does product quality affect customer loyalty among high and low touch products? How is brand image affected by product availability? How do retailers deal with with polygamous behaviour among customers? How can innovations sustain brands?