Social Media for Small Businesses
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media for Small Businesses

  • 520 views
Uploaded on

An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.

An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
520
On Slideshare
507
From Embeds
13
Number of Embeds
2

Actions

Shares
Downloads
5
Comments
2
Likes
1

Embeds 13

http://lovettejam.blogspot.com 11
http://lovettejam.blogspot.in 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • As social media continues to evolve and its uses change and expand, so does the definition of social media. the social media go-to reference created by the public in the form of thousands of contributors
  • As social media continues to evolve and its uses change and expand, so does thedefinition of social media. 
  • The conversations are powered by:
  • Social Media Landscape
  • SWSLabucay
  • Broadcast + publish
  • Define your primary (business goals such as drive sales, lead generation, etc.) and secondary objectives (campaign specific, i.e. increase traffic to the site by x%).
  • video, audio, infographics, design, and more)
  • As social media continues to evolve and its uses change and expand, so does thedefinition of social media. 

Transcript

  • 1. SOCIAL MEDIA MARKETING: An Overview Lovette Jam P. Jacosalem First MSU Main E-Commerce Expo Marawi City |10-07-2013
  • 2. What are we going to talk about today?
  • 3. Topic Outline  What is Social Media? ◦ Definition ◦ Different social media tools  Why should you care about social media?  How do you start?  Case Study: #ExperienceIligan  Common Questions
  • 4. What is SOCIAL MEDIA?
  • 5. Social Media is the “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” ~Wikipedia
  • 6. Social Media are the platforms that enable the interactive web by engaging users to participate in, comment on and create content as means of communicating with their social graph, other users and the public. ~Heidi Cohen Riverside Marketing Strategies
  • 7. What is SOCIAL MEDIA? Simply put: Social Media is people having conversations online.
  • 8. Social Media Tools  Blogs  Microblogs  Video and photo sharing sites  Online chat  Social networks  Social games  Virtual worlds  Livecast  Wikis  Etc, etc, etc…
  • 9. Why should you care?
  • 10. Reason #1 Social Media is more popular than ever.
  • 11. 4,334,000+ articles in English Wikipedia Source: Wikipedia
  • 12. Blogs Source: Internet 2012 in Numbers, Blogging.org 634 million websites as of Dec 2012 87.8 million Tumblr blogs. 59.4 million WordPress sites
  • 13.  1.15 billion monthly active users as of June 2013  699 million daily active users on average in June 2013 Facebook Source: Facebook
  • 14. Twitter Source: Velocity Digital
  • 15. More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month 100 hours of video are uploaded to YouTube every minuteSource: YouTube YouTube
  • 16. Google Plus Source: Velocity Digital
  • 17.  70 million users  2.5 billion monthly page views  ~500,000 business accounts Pinterest Source: Pinterest Stats
  • 18. Instagram Source: Velocity Digital
  • 19. Some Social Media Statistics
  • 20. What about in the Philippines?
  • 21. In the Philippines…  33,600,000 Internet users as of Dec/11, 32.4% penetration, per Nielsen  29,890,900 Facebook users on Dec 31/12, 28.8% penetration  The internet audience in the Philippines is the fastest-growing in the Southeast Asia region, growing by 22% since March 2012. Source: Internet World Stats
  • 22. What are Filipinos doing online? Source: 2013 Southeast Asia Digital Future in Focus
  • 23. What are Filipinos doing online? Source: 2013 Southeast Asia Digital Future in Focus
  • 24. Social Media is not a fad. It’s a fundamental shift in the way we communicate.
  • 25. Reason #2 The new communication model is a dialogue.
  • 26. Communication Should be: And not:  Transparent  Inclusive  Authentic  Vibrant  Consumer-driven  Controlled  Organized  Exclusive  Product-driven
  • 27. Only 14% of people trust advertisements 78% of people trust the recommendations of other consumers. Source: Nielsen Global Trust in Advertising Survey, 2007
  • 28. Reason #3 Tomorrow’s consumers are today’s “digital natives.”
  • 29. Millennials/Gen Y-ers outnumber the Baby Boomers. The purchasing power of millennials is estimated to be $170 billion per year. Source: https://medium.com/how-to-succeed/c76fb1231fbb
  • 30. Millennials spend > 16 hours per week online. 96% of them joined a social network. They have an average of 220 online friends.
  • 31. Millennials don’t care about your AD. They care about what their friends think.
  • 32. Bottom line: The train is leaving WITH OR WITHOUT YOU so get on it and just start.
  • 33. HOW DO YOU START?
  • 34. Inbound Methodology Source: http://www.hubspot.com/inbound-marketing The proven methodology for the digital age The best way to turn strangers into customers and promoters of your business.
  • 35. Social Media Success Wheel Source: Leigh Kostiainen, Advanced Fan Page Solutions
  • 36. 1. People Who is your ideal client? Who really buys your products?  Demographic  Geographic  Psychographic  Technographic  Behavioral
  • 37. 2. Purpose  Know why you are using social media. ◦ Build your mailing list ◦ Drive traffic to your website ◦ Position yourself or your business as the leader in your niche industry  What concrete results do you expect? ◦ increase traffic to the site by x%
  • 38. 3. Platform Determine which social media platform is best for your business.
  • 39. 4. Plan  What is the right mix of channels for your campaign? ◦ Pin down your campaign objective ◦ Identify the roles of social media to achieve that objective ◦ Choose the best channels for that role.
  • 40. Sample Campaign Campaign Objective: Remind Consumers to Buy / Ongoing Promos Roles of Social Media: Location- Based Marketing, Frequent Updates Best Channels: •Foursquare (Tips) •Twitter (Hourly Updates)
  • 41. Sample Campaign Campaign Objective: Massive Awareness Role of Social Media: Launch a Viral Campaign Best Channels: •Facebook (Promo) •Blogs •Twitter (Hashtag Campaign)
  • 42. 5. Policy  Clearly establish the rules for using social media in your business. ◦ How can your brand be used? ◦ Who can use your brand? ◦ How are people allowed to use social media on company time?
  • 43. 6. Produce Content  Content is the complete key to social media success. ◦ Articles or blog posts ◦ Videos ◦ Images ◦ Links ◦ Games ◦ Audio
  • 44. Content is King…  Starts a conversation  Creates links, interactions, PageRank, and EdgeRank  Compels people to share, which leads to more visibility
  • 45. Tips in Creating Content  Create quality, shareable, findable content.  Know your audience.  Understand that content isn’t just a bunch of words.  Place a very strong emphasis on style and voice.  Make use of your expertise.  Provoke emotions.  Ask for content.
  • 46. 7. Performance Measurement  Measure your online growth, reach and influence.
  • 47. Basic Measurements  Number of Followers / Fans / Likes / Subscribers  Number of Comments  Number of Shares  Number of Retweets / Reblogs  Number of Links / Blog Mentions  Views / Reach / Impact
  • 48. Advanced Measurements  Klout / Influencer Score  Response / Resolution Rate  Share of Voice  Interaction Rate  Sentiment Ratio  Social Media ROI
  • 49. Metrics specific to common categories
  • 50. Tips in Measurements  Experiment with your tools. ◦ Accuracy of measurement will depend on these (usually free) tools’ algorithms. Make sure you acid test before you use in your campaigns.  Always contextualize your measurements. ◦ Identify timeframe and worth of investment to properly gauge the significance of your results.  Be your own benchmark. ◦ Improve by beating your own social media record.
  • 51. Case Study: #ExperienceIligan Campaign Iligan Bloggers Society, Inc. September 2013
  • 52. 1. Purpose  Massive Awareness: Highlight Iligan City in the internet
  • 53. 2. People Target: Tourists all over the world.  Iliganons ◦ Iligan-based ◦ non-Iligan-based  Past visitors of Iligan City
  • 54. 3. Platform
  • 55. 4. Plan  Campaign Objective: Massive Awareness  Role of Social Media: Launch a Viral Campaign (#ExperienceIligan)  Best Channels: • Facebook • Twitter (Hashtag Campaign) • Instagram • Blogs
  • 56. 5. Policy How can #ExperienceIligan be used? Who can use #ExperienceIligan?
  • 57. 6. Produce Content  Blog Posts  Photos  Videos  News articles about Iligan City  Tweets  Instagram Posts
  • 58. 7. Performance
  • 59. Common Questions
  • 60. Social Media is overwhelming! Where should I start?  Always start with a plan. Write down your goals and objectives, form a strategy and implement that strategy through a well- structured plan.
  • 61. What are the best social media channels to use for my business? Different channels work best based your target market.  B2B business: LinkedIn  B2C company: Facebook  Twitter!
  • 62. How much time should I spend on Social Media each day?  10-20 minutes in the morning and 10-20 minutes in the evening is all you need to keep on top of your social media strategy.
  • 63. When should I post on Social Media?  Consider the lifestyle of your audience when thinking about what time of the day to send your posts. ◦ Workers / students: morning, lunchtime, after work  Test, test and test the times you post and measure the responses, or lack of. Find out what works for your business, industry and customers.
  • 64. Can social media replace other forms of marketing?  No. You should consider social media as an important part of your marketing mix, but it can’t be your sole marketing activity.
  • 65. How much does Social Media cost?  For small organizations (little or no marketing budget): TIME / Sweat Equity  Medium / Large: ◦ Facebook ads ◦ Article writer / Bloggers ◦ Social media manager
  • 66. Blogs: www.traveljams.com lovettejam.blogspot.com Slideshare: slideshare.net/lovettejam Twitter / Instagram: @lovettejam Facebook: facebook.com/lovettejam Email: jam@traveljams.com THANK YOU!
  • 67. References  http://heidicohen.com/social-media-definition/  http://www.hubspot.com/inbound-marketing  http://www.slideshare.net/mzkagan/what-the-fk-social-media  http://econsultancy.com/us/blog/7334-social-media-statistics- one-year-later  http://www.jeffbullas.com/2011/09/02/20-stunning-social- media-statistics/  http://www.checkfacebook.com/  http://wapor.unl.edu/wp-content/uploads/2011/09/Labucay.pdf  http://www.onlineschools.org/state-of-the-internet/soti.html  http://www.digmlm.com/4-tips-for-creating-great-content  http://www.slideshare.net/CokskiBlue/what-is-your-brands- social-media-diet  http://www.comscore.com/Insights/Presentations_and_Whitepap ers/2013/2013_Southeast_Asia_Digital_Future_in_Focus  https://medium.com/how-to-succeed/c76fb1231fbb  http://royal.pingdom.com/2013/01/16/internet-2012-in- numbers/
  • 68. Image Credits  http://www.adrants.com/images/twitter_bird_learning.png  http://www.fredcavazza.net/files/Q2- 08/SocialMediaLandscape.jpg  http://empoweredonlineentrepreneurs.com/wp- content/uploads/2011/01/Twitter-vs-Tumblr.jpg  http://www.thesaleslion.com/wp- content/uploads/2010/09/Should-I-blog.jpg  http://www.virtussocialmedia.com/blog/wp- content/uploads/2011/01/u-300x214.jpg  http://cdn3.digitaltrends.com/wp- content/uploads/2011/08/url1.png  http://prblog.typepad.com/.a/6a00d8341c57a853ef0120a576cbb 4970c-500wi  http://www.arealchange.com/blog/wp- content/uploads/2010/09/iStock_000006413485XSmall1.jpg  http://www.robcottingham.ca/cartoon/wp- content/webcomic/noise-to-signal/2012.04.28.pinterest.png