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2011 trends   pubcon 2010 summary
 

2011 trends pubcon 2010 summary

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    2011 trends   pubcon 2010 summary 2011 trends pubcon 2010 summary Presentation Transcript

    • MCCORMACK & MORRISON PUBCON 2010 SOCIAL MEDIA, SEARCH & AFFILIATESFriday, 21 January 2011
    • TRENDS FOR 2011 7o f themFriday, 21 January 2011
    • 1 MobileFriday, 21 January 2011
    • amazon became the first group to turnover more than $1bn solely through mobile channelsFriday, 21 January 2011
    • morgan stanley predicts that by 2014 mobile internet users will exceed desktop users. Mobile Desktop 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015Friday, 21 January 2011
    • they also predict that by 2012 smartphone sales will exceed that of PCsFriday, 21 January 2011
    • MOBILE IS NOT THE FUTUREFriday, 21 January 2011
    • MOBILE IS NOT THE FUTURE MOBILE IS NOWFriday, 21 January 2011
    • 2 LocalisationFriday, 21 January 2011
    • of all searches on 20% are related to a locationFriday, 21 January 2011
    • search engines social deals directoriesFriday, 21 January 2011
    • Friday, 21 January 2011
    • all business must have an understanding of seo with google forget the top 10, focus on the top 3 customers care about distance, brand and reviewsFriday, 21 January 2011
    • 3 Platform Independent DesignFriday, 21 January 2011
    • device sales 2011 Tablets Smartphone Desktop Internet TV 51.3m 342m 375m 50mFriday, 21 January 2011
    • design for the experience, not the deviceFriday, 21 January 2011
    • 4 OptimisationFriday, 21 January 2011
    • optimise conversionFriday, 21 January 2011
    • optimise real estateFriday, 21 January 2011
    • PUT THE USER AT THE CENTREFriday, 21 January 2011
    • PUT THE USER AT THE CENTRE first impressions matterFriday, 21 January 2011
    • PUT THE USER AT THE CENTRE first impressions matter create trustFriday, 21 January 2011
    • PUT THE USER AT THE CENTRE first impressions matter create trust let analytics drive designFriday, 21 January 2011
    • 5 SpeedFriday, 21 January 2011
    • shopzilla increased page load speed by 6 seconds and saw a 7-12% increase in conversion rateFriday, 21 January 2011
    • google’s focus on product speed google suggest google instant google previewFriday, 21 January 2011
    • more google products which focus on speed caffeine new architecture for 50% fresher results real time up to date social updates gmail priority inbox page speed open source project to speed up the webFriday, 21 January 2011
    • OPTIMISE FOR SPEEDFriday, 21 January 2011
    • OPTIMISE FOR SPEED avoid unnecessary flashFriday, 21 January 2011
    • OPTIMISE FOR SPEED avoid unnecessary flash optimise codeFriday, 21 January 2011
    • OPTIMISE FOR SPEED avoid unnecessary flash optimise code invest in your hostingFriday, 21 January 2011
    • 6 SearchFriday, 21 January 2011
    • 93% of all internet traffic is generated from internet search enginesFriday, 21 January 2011
    • desktop v mobile search Mobile Desktop 200 150 100 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24Friday, 21 January 2011
    • 97% of searchers never look beyond the top three resultsFriday, 21 January 2011
    • IMPORTANCE OF SEARCHFriday, 21 January 2011
    • IMPORTANCE OF SEARCH search integrated into all campaignsFriday, 21 January 2011
    • IMPORTANCE OF SEARCH search integrated into all campaigns site speed effects resultsFriday, 21 January 2011
    • IMPORTANCE OF SEARCH search integrated into all campaigns site speed effects results google has a separate mobile indexFriday, 21 January 2011
    • 7 SocialFriday, 21 January 2011
    • by the end of 2009, dell had generated $6.5 million in sales from twitter aloneFriday, 21 January 2011
    • Friday, 21 January 2011
    • 500,000,000 active usersFriday, 21 January 2011
    • 500,000,000 active users 45,000,000,000 pieces of contentFriday, 21 January 2011
    • 500,000,000 active users 45,000,000,000 pieces of content 1,500,000 local business pagesFriday, 21 January 2011
    • 500,000,000 active users 45,000,000,000 pieces of content 1,500,000 local business pages with 5,300,000,000 fansFriday, 21 January 2011
    • Friday, 21 January 2011
    • 21,000,000 fansFriday, 21 January 2011
    • 21,000,000 fans 19,000,000 fansFriday, 21 January 2011
    • 21,000,000 fans 19,000,000 fans 14,000,000 fansFriday, 21 January 2011
    • 21,000,000 fans 19,000,000 fans 14,000,000 fans 16,000,000 fansFriday, 21 January 2011
    • Friday, 21 January 2011
    • 156,000,000 registered usersFriday, 21 January 2011
    • 156,000,000 registered users 5,400,000,000 updates per monthFriday, 21 January 2011
    • 156,000,000 registered users 5,400,000,000 updates per month 31% of users follow a brandFriday, 21 January 2011
    • 156,000,000 registered users 5,400,000,000 updates per month 31% of users follow a brand 7,800,000 brand recommendations per monthFriday, 21 January 2011
    • Friday, 21 January 2011
    • 1,600,000 followersFriday, 21 January 2011
    • 1,600,000 followers 1,500,000 followersFriday, 21 January 2011
    • 1,600,000 followers 1,500,000 followers 1,200,000 followersFriday, 21 January 2011
    • 1,600,000 followers 1,500,000 followers 1,200,000 followers 1,000,000 followersFriday, 21 January 2011
    • Friday, 21 January 2011
    • 144,000,000 viewersFriday, 21 January 2011
    • 144,000,000 viewers 2,000,000,000 videos watched every dayFriday, 21 January 2011
    • 144,000,000 viewers 2,000,000,000 videos watched every day 24 hours of video uploaded every minuteFriday, 21 January 2011
    • 144,000,000 viewers 2,000,000,000 videos watched every day 24 hours of video uploaded every minute 15 minutes watched per person every dayFriday, 21 January 2011
    • with social media do not build your real estate, own the conversationFriday, 21 January 2011
    • cCorma ck & Morrison Th anks f rom all at MFriday, 21 January 2011