MCCORMACK & MORRISON                     PUBCON 2010                      SOCIAL MEDIA, SEARCH & AFFILIATESFriday, 21 Janu...
TRENDS FOR 2011                          7o f themFriday, 21 January 2011
1                              MobileFriday, 21 January 2011
amazon became the first group to                           turnover more than $1bn solely                              thr...
morgan stanley predicts that by 2014 mobile                           internet users will exceed desktop users.           ...
they also predict that by                          2012 smartphone sales will                          exceed that of PCsF...
MOBILE IS NOT THE FUTUREFriday, 21 January 2011
MOBILE IS NOT THE FUTURE                          MOBILE IS NOWFriday, 21 January 2011
2                              LocalisationFriday, 21 January 2011
of all searches on                          20%   are related to a locationFriday, 21 January 2011
search engines   social   deals   directoriesFriday, 21 January 2011
Friday, 21 January 2011
all business must have an understanding of seo                           with google forget the top 10, focus on the top 3...
3                              Platform Independent                              DesignFriday, 21 January 2011
device sales 2011                           Tablets   Smartphone   Desktop   Internet TV                            51.3m ...
design for the experience,                          not the deviceFriday, 21 January 2011
4                              OptimisationFriday, 21 January 2011
optimise                          conversionFriday, 21 January 2011
optimise                          real estateFriday, 21 January 2011
PUT THE USER AT THE CENTREFriday, 21 January 2011
PUT THE USER AT THE CENTRE                          first impressions matterFriday, 21 January 2011
PUT THE USER AT THE CENTRE                          first impressions matter                                 create trustF...
PUT THE USER AT THE CENTRE                          first impressions matter                                 create trust ...
5                              SpeedFriday, 21 January 2011
shopzilla increased page load                             speed by 6 seconds and saw a                          7-12% incr...
google’s focus on product speed                          google suggest      google instant   google previewFriday, 21 Jan...
more google products which focus on speed                          caffeine     new architecture for 50% fresher results  ...
OPTIMISE FOR SPEEDFriday, 21 January 2011
OPTIMISE FOR SPEED                          avoid unnecessary flashFriday, 21 January 2011
OPTIMISE FOR SPEED                          avoid unnecessary flash                                optimise codeFriday, 21...
OPTIMISE FOR SPEED                          avoid unnecessary flash                                optimise code          ...
6                              SearchFriday, 21 January 2011
93% of all internet                          traffic is generated from                           internet search enginesFr...
desktop v mobile search                                                            Mobile               Desktop           ...
97% of searchers never look                          beyond the top three resultsFriday, 21 January 2011
IMPORTANCE OF SEARCHFriday, 21 January 2011
IMPORTANCE OF SEARCH             search integrated into all campaignsFriday, 21 January 2011
IMPORTANCE OF SEARCH             search integrated into all campaigns                  site speed effects resultsFriday, 2...
IMPORTANCE OF SEARCH             search integrated into all campaigns                  site speed effects results         ...
7                              SocialFriday, 21 January 2011
by the end of 2009, dell had                           generated $6.5 million in                           sales from twit...
Friday, 21 January 2011
500,000,000 active usersFriday, 21 January 2011
500,000,000 active users                          45,000,000,000 pieces of contentFriday, 21 January 2011
500,000,000 active users                          45,000,000,000 pieces of content                          1,500,000 loca...
500,000,000 active users                          45,000,000,000 pieces of content                          1,500,000 loca...
Friday, 21 January 2011
21,000,000 fansFriday, 21 January 2011
21,000,000 fans                          19,000,000 fansFriday, 21 January 2011
21,000,000 fans                          19,000,000 fans                          14,000,000 fansFriday, 21 January 2011
21,000,000 fans                          19,000,000 fans                          14,000,000 fans                         ...
Friday, 21 January 2011
156,000,000 registered usersFriday, 21 January 2011
156,000,000 registered users                          5,400,000,000 updates per monthFriday, 21 January 2011
156,000,000 registered users                          5,400,000,000 updates per month                          31% of user...
156,000,000 registered users                          5,400,000,000 updates per month                          31% of user...
Friday, 21 January 2011
1,600,000 followersFriday, 21 January 2011
1,600,000 followers                          1,500,000 followersFriday, 21 January 2011
1,600,000 followers                          1,500,000 followers                          1,200,000 followersFriday, 21 Ja...
1,600,000 followers                          1,500,000 followers                          1,200,000 followers             ...
Friday, 21 January 2011
144,000,000 viewersFriday, 21 January 2011
144,000,000 viewers                          2,000,000,000 videos watched every dayFriday, 21 January 2011
144,000,000 viewers                          2,000,000,000 videos watched every day                          24 hours of v...
144,000,000 viewers                          2,000,000,000 videos watched every day                          24 hours of v...
with social media do not                          build your real estate, own                               the conversati...
cCorma ck & Morrison                          Th anks f rom all   at MFriday, 21 January 2011
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2011 trends pubcon 2010 summary

  1. 1. MCCORMACK & MORRISON PUBCON 2010 SOCIAL MEDIA, SEARCH & AFFILIATESFriday, 21 January 2011
  2. 2. TRENDS FOR 2011 7o f themFriday, 21 January 2011
  3. 3. 1 MobileFriday, 21 January 2011
  4. 4. amazon became the first group to turnover more than $1bn solely through mobile channelsFriday, 21 January 2011
  5. 5. morgan stanley predicts that by 2014 mobile internet users will exceed desktop users. Mobile Desktop 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015Friday, 21 January 2011
  6. 6. they also predict that by 2012 smartphone sales will exceed that of PCsFriday, 21 January 2011
  7. 7. MOBILE IS NOT THE FUTUREFriday, 21 January 2011
  8. 8. MOBILE IS NOT THE FUTURE MOBILE IS NOWFriday, 21 January 2011
  9. 9. 2 LocalisationFriday, 21 January 2011
  10. 10. of all searches on 20% are related to a locationFriday, 21 January 2011
  11. 11. search engines social deals directoriesFriday, 21 January 2011
  12. 12. Friday, 21 January 2011
  13. 13. all business must have an understanding of seo with google forget the top 10, focus on the top 3 customers care about distance, brand and reviewsFriday, 21 January 2011
  14. 14. 3 Platform Independent DesignFriday, 21 January 2011
  15. 15. device sales 2011 Tablets Smartphone Desktop Internet TV 51.3m 342m 375m 50mFriday, 21 January 2011
  16. 16. design for the experience, not the deviceFriday, 21 January 2011
  17. 17. 4 OptimisationFriday, 21 January 2011
  18. 18. optimise conversionFriday, 21 January 2011
  19. 19. optimise real estateFriday, 21 January 2011
  20. 20. PUT THE USER AT THE CENTREFriday, 21 January 2011
  21. 21. PUT THE USER AT THE CENTRE first impressions matterFriday, 21 January 2011
  22. 22. PUT THE USER AT THE CENTRE first impressions matter create trustFriday, 21 January 2011
  23. 23. PUT THE USER AT THE CENTRE first impressions matter create trust let analytics drive designFriday, 21 January 2011
  24. 24. 5 SpeedFriday, 21 January 2011
  25. 25. shopzilla increased page load speed by 6 seconds and saw a 7-12% increase in conversion rateFriday, 21 January 2011
  26. 26. google’s focus on product speed google suggest google instant google previewFriday, 21 January 2011
  27. 27. more google products which focus on speed caffeine new architecture for 50% fresher results real time up to date social updates gmail priority inbox page speed open source project to speed up the webFriday, 21 January 2011
  28. 28. OPTIMISE FOR SPEEDFriday, 21 January 2011
  29. 29. OPTIMISE FOR SPEED avoid unnecessary flashFriday, 21 January 2011
  30. 30. OPTIMISE FOR SPEED avoid unnecessary flash optimise codeFriday, 21 January 2011
  31. 31. OPTIMISE FOR SPEED avoid unnecessary flash optimise code invest in your hostingFriday, 21 January 2011
  32. 32. 6 SearchFriday, 21 January 2011
  33. 33. 93% of all internet traffic is generated from internet search enginesFriday, 21 January 2011
  34. 34. desktop v mobile search Mobile Desktop 200 150 100 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24Friday, 21 January 2011
  35. 35. 97% of searchers never look beyond the top three resultsFriday, 21 January 2011
  36. 36. IMPORTANCE OF SEARCHFriday, 21 January 2011
  37. 37. IMPORTANCE OF SEARCH search integrated into all campaignsFriday, 21 January 2011
  38. 38. IMPORTANCE OF SEARCH search integrated into all campaigns site speed effects resultsFriday, 21 January 2011
  39. 39. IMPORTANCE OF SEARCH search integrated into all campaigns site speed effects results google has a separate mobile indexFriday, 21 January 2011
  40. 40. 7 SocialFriday, 21 January 2011
  41. 41. by the end of 2009, dell had generated $6.5 million in sales from twitter aloneFriday, 21 January 2011
  42. 42. Friday, 21 January 2011
  43. 43. 500,000,000 active usersFriday, 21 January 2011
  44. 44. 500,000,000 active users 45,000,000,000 pieces of contentFriday, 21 January 2011
  45. 45. 500,000,000 active users 45,000,000,000 pieces of content 1,500,000 local business pagesFriday, 21 January 2011
  46. 46. 500,000,000 active users 45,000,000,000 pieces of content 1,500,000 local business pages with 5,300,000,000 fansFriday, 21 January 2011
  47. 47. Friday, 21 January 2011
  48. 48. 21,000,000 fansFriday, 21 January 2011
  49. 49. 21,000,000 fans 19,000,000 fansFriday, 21 January 2011
  50. 50. 21,000,000 fans 19,000,000 fans 14,000,000 fansFriday, 21 January 2011
  51. 51. 21,000,000 fans 19,000,000 fans 14,000,000 fans 16,000,000 fansFriday, 21 January 2011
  52. 52. Friday, 21 January 2011
  53. 53. 156,000,000 registered usersFriday, 21 January 2011
  54. 54. 156,000,000 registered users 5,400,000,000 updates per monthFriday, 21 January 2011
  55. 55. 156,000,000 registered users 5,400,000,000 updates per month 31% of users follow a brandFriday, 21 January 2011
  56. 56. 156,000,000 registered users 5,400,000,000 updates per month 31% of users follow a brand 7,800,000 brand recommendations per monthFriday, 21 January 2011
  57. 57. Friday, 21 January 2011
  58. 58. 1,600,000 followersFriday, 21 January 2011
  59. 59. 1,600,000 followers 1,500,000 followersFriday, 21 January 2011
  60. 60. 1,600,000 followers 1,500,000 followers 1,200,000 followersFriday, 21 January 2011
  61. 61. 1,600,000 followers 1,500,000 followers 1,200,000 followers 1,000,000 followersFriday, 21 January 2011
  62. 62. Friday, 21 January 2011
  63. 63. 144,000,000 viewersFriday, 21 January 2011
  64. 64. 144,000,000 viewers 2,000,000,000 videos watched every dayFriday, 21 January 2011
  65. 65. 144,000,000 viewers 2,000,000,000 videos watched every day 24 hours of video uploaded every minuteFriday, 21 January 2011
  66. 66. 144,000,000 viewers 2,000,000,000 videos watched every day 24 hours of video uploaded every minute 15 minutes watched per person every dayFriday, 21 January 2011
  67. 67. with social media do not build your real estate, own the conversationFriday, 21 January 2011
  68. 68. cCorma ck & Morrison Th anks f rom all at MFriday, 21 January 2011

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