2011 trends pubcon 2010 summary

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  • 1. MCCORMACK & MORRISON PUBCON 2010 SOCIAL MEDIA, SEARCH & AFFILIATESFriday, 21 January 2011
  • 2. TRENDS FOR 2011 7o f themFriday, 21 January 2011
  • 3. 1 MobileFriday, 21 January 2011
  • 4. amazon became the first group to turnover more than $1bn solely through mobile channelsFriday, 21 January 2011
  • 5. morgan stanley predicts that by 2014 mobile internet users will exceed desktop users. Mobile Desktop 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015Friday, 21 January 2011
  • 6. they also predict that by 2012 smartphone sales will exceed that of PCsFriday, 21 January 2011
  • 7. MOBILE IS NOT THE FUTUREFriday, 21 January 2011
  • 8. MOBILE IS NOT THE FUTURE MOBILE IS NOWFriday, 21 January 2011
  • 9. 2 LocalisationFriday, 21 January 2011
  • 10. of all searches on 20% are related to a locationFriday, 21 January 2011
  • 11. search engines social deals directoriesFriday, 21 January 2011
  • 12. Friday, 21 January 2011
  • 13. all business must have an understanding of seo with google forget the top 10, focus on the top 3 customers care about distance, brand and reviewsFriday, 21 January 2011
  • 14. 3 Platform Independent DesignFriday, 21 January 2011
  • 15. device sales 2011 Tablets Smartphone Desktop Internet TV 51.3m 342m 375m 50mFriday, 21 January 2011
  • 16. design for the experience, not the deviceFriday, 21 January 2011
  • 17. 4 OptimisationFriday, 21 January 2011
  • 18. optimise conversionFriday, 21 January 2011
  • 19. optimise real estateFriday, 21 January 2011
  • 20. PUT THE USER AT THE CENTREFriday, 21 January 2011
  • 21. PUT THE USER AT THE CENTRE first impressions matterFriday, 21 January 2011
  • 22. PUT THE USER AT THE CENTRE first impressions matter create trustFriday, 21 January 2011
  • 23. PUT THE USER AT THE CENTRE first impressions matter create trust let analytics drive designFriday, 21 January 2011
  • 24. 5 SpeedFriday, 21 January 2011
  • 25. shopzilla increased page load speed by 6 seconds and saw a 7-12% increase in conversion rateFriday, 21 January 2011
  • 26. google’s focus on product speed google suggest google instant google previewFriday, 21 January 2011
  • 27. more google products which focus on speed caffeine new architecture for 50% fresher results real time up to date social updates gmail priority inbox page speed open source project to speed up the webFriday, 21 January 2011
  • 28. OPTIMISE FOR SPEEDFriday, 21 January 2011
  • 29. OPTIMISE FOR SPEED avoid unnecessary flashFriday, 21 January 2011
  • 30. OPTIMISE FOR SPEED avoid unnecessary flash optimise codeFriday, 21 January 2011
  • 31. OPTIMISE FOR SPEED avoid unnecessary flash optimise code invest in your hostingFriday, 21 January 2011
  • 32. 6 SearchFriday, 21 January 2011
  • 33. 93% of all internet traffic is generated from internet search enginesFriday, 21 January 2011
  • 34. desktop v mobile search Mobile Desktop 200 150 100 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24Friday, 21 January 2011
  • 35. 97% of searchers never look beyond the top three resultsFriday, 21 January 2011
  • 36. IMPORTANCE OF SEARCHFriday, 21 January 2011
  • 37. IMPORTANCE OF SEARCH search integrated into all campaignsFriday, 21 January 2011
  • 38. IMPORTANCE OF SEARCH search integrated into all campaigns site speed effects resultsFriday, 21 January 2011
  • 39. IMPORTANCE OF SEARCH search integrated into all campaigns site speed effects results google has a separate mobile indexFriday, 21 January 2011
  • 40. 7 SocialFriday, 21 January 2011
  • 41. by the end of 2009, dell had generated $6.5 million in sales from twitter aloneFriday, 21 January 2011
  • 42. Friday, 21 January 2011
  • 43. 500,000,000 active usersFriday, 21 January 2011
  • 44. 500,000,000 active users 45,000,000,000 pieces of contentFriday, 21 January 2011
  • 45. 500,000,000 active users 45,000,000,000 pieces of content 1,500,000 local business pagesFriday, 21 January 2011
  • 46. 500,000,000 active users 45,000,000,000 pieces of content 1,500,000 local business pages with 5,300,000,000 fansFriday, 21 January 2011
  • 47. Friday, 21 January 2011
  • 48. 21,000,000 fansFriday, 21 January 2011
  • 49. 21,000,000 fans 19,000,000 fansFriday, 21 January 2011
  • 50. 21,000,000 fans 19,000,000 fans 14,000,000 fansFriday, 21 January 2011
  • 51. 21,000,000 fans 19,000,000 fans 14,000,000 fans 16,000,000 fansFriday, 21 January 2011
  • 52. Friday, 21 January 2011
  • 53. 156,000,000 registered usersFriday, 21 January 2011
  • 54. 156,000,000 registered users 5,400,000,000 updates per monthFriday, 21 January 2011
  • 55. 156,000,000 registered users 5,400,000,000 updates per month 31% of users follow a brandFriday, 21 January 2011
  • 56. 156,000,000 registered users 5,400,000,000 updates per month 31% of users follow a brand 7,800,000 brand recommendations per monthFriday, 21 January 2011
  • 57. Friday, 21 January 2011
  • 58. 1,600,000 followersFriday, 21 January 2011
  • 59. 1,600,000 followers 1,500,000 followersFriday, 21 January 2011
  • 60. 1,600,000 followers 1,500,000 followers 1,200,000 followersFriday, 21 January 2011
  • 61. 1,600,000 followers 1,500,000 followers 1,200,000 followers 1,000,000 followersFriday, 21 January 2011
  • 62. Friday, 21 January 2011
  • 63. 144,000,000 viewersFriday, 21 January 2011
  • 64. 144,000,000 viewers 2,000,000,000 videos watched every dayFriday, 21 January 2011
  • 65. 144,000,000 viewers 2,000,000,000 videos watched every day 24 hours of video uploaded every minuteFriday, 21 January 2011
  • 66. 144,000,000 viewers 2,000,000,000 videos watched every day 24 hours of video uploaded every minute 15 minutes watched per person every dayFriday, 21 January 2011
  • 67. with social media do not build your real estate, own the conversationFriday, 21 January 2011
  • 68. cCorma ck & Morrison Th anks f rom all at MFriday, 21 January 2011