Global groomers


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Business plan for an international expat training and expansion consultant firm for our entrepreneurship class.

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Global groomers

  1. 1. Global Groomers <ul><li>Lovneet Singh </li></ul><ul><li>Deepika Naphri </li></ul><ul><li>Elizabeth Pittman </li></ul><ul><li>Jessica Bach </li></ul>
  2. 2. Company Overview <ul><li>Started as an idea. </li></ul><ul><li>Was a home based business till 2008. </li></ul><ul><li>Expanding from expat training business to International expansion business consultant. </li></ul><ul><li>Company structure: LLC </li></ul><ul><li>4 Members </li></ul><ul><li>Business location: Downtown, Pittsburgh, PA </li></ul>
  3. 3. Vision <ul><li>“The business success will be underpinned by the development and continued refinement of strategies that create sustainable competitive advantage. This will be achieved through understanding the needs, expectations and concerns of clients through analyzing, developing and delivering comprehensive solutions o­n time in a clear, logical and friendly manner.” </li></ul>
  4. 4. Mission <ul><li>To make G 2 the most preferred business globalization consultancy by delivering outstanding value, continuous innovation and an exceptional client experience. </li></ul><ul><li>To make global business an easy process and facilitate businesses with all kind of support they need in order to expand and consistently fulfilling Making global expansion easy as a snap ® company promise. </li></ul>
  5. 5. Services Offered <ul><li>Expat Training </li></ul><ul><li>Information </li></ul><ul><li>Implementation </li></ul><ul><ul><li>Implementation Basic </li></ul></ul><ul><ul><li>Implementation Pro </li></ul></ul><ul><li>Complete Support </li></ul>
  6. 6. Resources <ul><li>Intellectual Capital </li></ul><ul><ul><li>Career counsellors </li></ul></ul><ul><ul><li>Psychologists </li></ul></ul><ul><ul><li>Language teachers </li></ul></ul><ul><ul><li>Workshop Organizers and Operators </li></ul></ul><ul><ul><ul><li>Training session, role-playing </li></ul></ul></ul>
  7. 7. Resources <ul><li>Physical Resources </li></ul><ul><ul><li>Computer software </li></ul></ul><ul><ul><li>Online training materials </li></ul></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Movies, films, brochures </li></ul></ul><ul><ul><li>Case studies </li></ul></ul><ul><ul><li>Invest in new building or expand current building, if necessary </li></ul></ul>
  8. 8. Industry Analysis <ul><li>US consulting service industry- 140,000 establishments </li></ul><ul><li>Annual revenue- $150 Billion (approx.) </li></ul><ul><li>Major companies: </li></ul><ul><ul><li>Accenture </li></ul></ul><ul><ul><li>Bain </li></ul></ul><ul><ul><li>Booz Allen </li></ul></ul><ul><ul><li>Deloitte </li></ul></ul><ul><ul><li>McKinsey </li></ul></ul><ul><li>Fragmented Industry: top 50 companies share only 30% </li></ul>
  9. 9. Competitive Analysis <ul><li>Many business consulting firms in Pittsburgh area in accounting/financial advisory, business advisory and litigation services. </li></ul><ul><li>Interestingly none of them provides solely international business expansion consulting services. </li></ul><ul><li>G 2 is focused only on providing expansion solutions which makes it unique it’s on way. </li></ul><ul><li>Being at a small scale, G 2 is able to provide quality data, not simply statistical. </li></ul><ul><li>The biggest advantage that G 2 has is its pricing which is flexible according to the needs. </li></ul>
  10. 10. Target Market <ul><li>Small business/entrepreneur groups in Pittsburgh. </li></ul><ul><li>Businesses which are not part of any group. </li></ul><ul><li>Complementary businesses to create joint ventures in order to expand G 2’ s business </li></ul>
  11. 11. Market Assessment <ul><li>Global competition is on the rise </li></ul><ul><ul><li>Market </li></ul></ul><ul><ul><li>Economic </li></ul></ul><ul><ul><li>Environmental </li></ul></ul><ul><ul><li>Competitive </li></ul></ul><ul><li>Success Factors </li></ul><ul><ul><li>Organizational Structure </li></ul></ul><ul><ul><li>Management Process </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Culture </li></ul></ul>
  12. 12. <ul><li>Significant differences among nations </li></ul><ul><ul><li>Tastes and preferences </li></ul></ul><ul><ul><li>Legal systems </li></ul></ul><ul><ul><li>Cultural systems </li></ul></ul><ul><li>Small and mid size firms represent the largest population of businesses </li></ul><ul><li>Expatriates are expensive </li></ul><ul><ul><li>Small and Mid size firms do not have internal expertise </li></ul></ul><ul><li>Globalization of goods and services </li></ul><ul><li>Opportunity often foregone </li></ul><ul><ul><li>Language barriers </li></ul></ul><ul><ul><li>Cultural barriers </li></ul></ul><ul><ul><li>Legal barriers </li></ul></ul>Market Assessment
  13. 13. Marketing and Advertising strategy <ul><li>Boost customer’s confidence </li></ul><ul><li>Create awareness among the small/midsize business </li></ul><ul><li>To leverage on the emotional bond between the business owner and their business </li></ul><ul><li>Most importantly, to overcome the objections and mental blockage </li></ul>
  14. 14.   Marketing structure <ul><li>Network at events </li></ul><ul><li>Attend public meetings </li></ul><ul><li>Create a &quot;useful&quot; handout </li></ul><ul><li>Create joint-ventures </li></ul><ul><li>Write letters to editors of local newspapers and business publications </li></ul>
  15. 15. Advertising <ul><li>Image box for all the e-marketing and preparing a commercial for the local news channels </li></ul><ul><li>Outsourced Rich Internet Application for its website development </li></ul>
  16. 16. Operations <ul><li>Location: Commercial office space downtown Pittsburgh, first side District, 1350 sq ft </li></ul><ul><li>Lease: Rent is $ 18/sq. ft. Monthly rent would be $15,000 max </li></ul><ul><li>Employees: Apart from 4 members : </li></ul><ul><ul><li>research associate (14/hr) </li></ul></ul><ul><ul><li>office assistant (10/hr) </li></ul></ul><ul><ul><li>Salary excluding benefits </li></ul></ul><ul><li>Other cost: </li></ul><ul><ul><li>IT equipments </li></ul></ul><ul><ul><li>Educational print material </li></ul></ul><ul><ul><li>Office supplies </li></ul></ul>
  17. 17. Management Team <ul><li>Lovneet Singh- Marketing and Sales Manager </li></ul><ul><ul><li>responsible for all the marketing, sales and advertising for G 2 </li></ul></ul><ul><li>Deepika Naphri- Chief Financial Manager </li></ul><ul><ul><li>responsible for all the finance, accounts and legal needs of G 2 </li></ul></ul><ul><li>Elizabeth Pittman- Manager, PR </li></ul><ul><ul><li>public relations, portfolio management, and customer services and Quality assurance </li></ul></ul><ul><li>Jessica Bach- Manager, Global Training </li></ul><ul><ul><li>handling all the HR needs, training recruitments and training in local channel. </li></ul></ul>
  18. 18. Risk factors <ul><li>Mind setup of Small business owners </li></ul><ul><ul><li>Mind setup of Small business owners </li></ul></ul><ul><ul><li>Too Uncertain and Confusing </li></ul></ul><ul><ul><li>Shipping across Borders Is Too Costly </li></ul></ul><ul><ul><li>Start Local, Grow Global </li></ul></ul><ul><ul><li>No One Pays Attention to Small Businesses </li></ul></ul><ul><li>Shifting of focus of big consulting firms towards Small businesses </li></ul><ul><li>Not able to achieve desired sales goals </li></ul>