LUXURY, LIFESTYLE & LIVING LUXURY, LIFESTYLE & LIVING 09/10 DECEMBER/JANUARY THE NEW RENAISSANCE ISSUE 24N a t i o n a l | N e w Yo r k | C h i c a g o | A t l a n t a | Wa s h i n g t o n , D. C . | C h a r l o t t e | D e t r o i t | P h i l a d e l p h i a A Toast to Luxury, Lifestyle and Living. 2011 Media Kit
Mission StatementUPTOWN affords luxury purveyors the broadest access to a radicallydistinctive group of male and female consumers—Affluent African-Americans (AAAs). This one-of-a-kind multimedia venture, which includesUPTOWN Magazine and the UPTOWN 360 Experience, provides marketerswith traditional and alternative ways to reach our audience of influencersat home, work, and play.UPTOWN magazine celebrates the luxury lifestyle of professional andinfluential urban consumers across the country with city-specific editionsin New York, Philadelphia, Washington D.C., Charlotte, Atlanta, Detroitand Chicago. Our editorial content, promotion, and brand extensionscommunicate the appeal of a luxury lifestyle with an authoritative voiceand sophisticated design. Editorial content highlights the best in real estate,automotive, fashion and jewelry, health and beauty, travel and leisure, foodand wine, sports and entertainment, and arts and culture. It also includesprovocative profiles of the tastemakers who represent this audience.
Circulation & Distribution Published eight times a year, UPTOWN is a national magazine with regional editions in New York, Philadelphia, Washington D.C., Charlotte, Atlanta, Detroit and Chicago. With an audited rate base of 225,000, UPTOWN reaches over 900,000 AAA men and women across the country through subscriptions, newsstand sales and direct mail. There is controlled and targeted distribution in residential buildings, restaurants, lounges, galleries, salons, spas, health clubs, retail stores, and the homes of some of the most influential African- Americans in the country. The magazine also has special distribution at major lifestyle and cultural events targeting our affluent consumers, and at annual signature events.
Who will you Reach?• A niche audience with disposable income and a voracious desire for luxury.• A targeted group of arbiters recognized for influencing general market trends.• Consumers who are difficult to reach through conventional mainstream marketing.• Readers with an average household income of $132,000.Why Target AAAs?UPTOWN readers are an untapped source of revenue for luxurypurveyors. Research shows that these consumers are willing andable to pay a premium for luxury, but demand quality. UPTOWNmagazine is the only lifestyle publication that can help youexpand your visibility and authenticate your brand among thisrapidly expanding audience. We will help you align your brand,product, or service with this audience and garner your share oftheir disposable income.Did You Know?• Affluent African-Americans have an annual purchasing power of more than $87 billion.*• The annual household income and total net worth of affluent African-Americans are well above the national aver- age at a younger age than for other affluent households.**• Traditional markets for luxury consumers are saturated.• You are leaving “money on the table” by not targeting this audience.
UPTOWN360 ExperienceOur reach of more than 900,000 AAAs helps UPTOWN go beyond traditionalmass media to provide our marketing partners with 360 degree turnkeyopportunities to engage this audience and increase sales nationally andregionally. No other lifestyle magazine in our space provides advertiserswith direct access to high-profile events, including fashion shows, ride& drive experiences, film and music festivals, charitable events, moviepremieres, and Oscar and Grammy celebrations. We work closely with ouradvertisers to develop custom programs and promotions suited to brandand product initiatives. INTERACTIVE UPTOWN magazine.com iPhone App: and 30,000 + Downloads UPTOWN Social PRINT EXPERIENCE More than 900,000 MOBILE readers nationally Signature Custom Events, Event iPhone Apps, Sponsorship, Sponsorship, Brand Extension Integration CUSTOM
UPTOWN360 ExperienceUPTOWN ONLINEUPTOWNMAGAZINE.COM is a bold website brand extension from UPTOWNMedia Group. Our mission is to provide quality content in the form ofbroadband video, articles, pictures, and user-generated content (UGC)to enhance the emotional connection and social interaction among theever-expanding base of the UPTOWN digital community. We are here toserve those who aspire to live an UPTOWN life. In 2011 traffic is projectedto reach 200,000 unique visitors per month and 2.2 million page views.*UPTOWNMAGAZINE.COM is the ultimate digital destination for:Entertainment | Culture | Dining | Travel | Career | Networking | Fashion| Shopping | Celebrity | HomeUPTOWN CUSTOM PUBLISHINGUPTOWN Custom Publications offer a distinct marketing opportunity for ourelite partners looking to enhance brand recognition and increase marketshare. We supply the creative talent to create your signature publication,based on your company’s objectives. You gain direct access to the AAAcommunity and generate another revenue stream through cosponsors.Whether run-of-book or single distribution, our knowledgeable team canhelp you to determine the most effective and cost-efficient solution.UPTOWN Advertorials and Special Advertising Sections serve to increasebrand awareness through an exclusive targeted message. Partners canhone in on our audience to showcase exclusive products and servicestailored specifically to our demographic. Examples include 4-page run-of-book sections for heavy impact and multiple single-page insertions forextended shelf-life and repetition.
UPTOWN SOCIALAn invitation-only, free daily e-mail newsletter for discerning African-AmericanRoyaltons™, UPTOWN Social is the ultimate insider’s guide to what’s hot,new, and undiscovered—from entertainment and style to gadgets, travel,networking, culture, and more. As useful as it is entertaining, it’s like getting ane-mail from your clever, unpredictable friend who’s in the mix.UPTOWN EXPERIENCEUPTOWN Live – Throughout the year UPTOWN produces high-profile eventsthat bring our magazine and partnerships to life. We work closely with ouradvertisers to develop integrated programs that include retail events andsampling opportunities, followed up with post-event photos in print and online.UPTOWN Signature Series – Annual events include: UPTOWN Escape,UPTOWN Social music series, and UPTOWN Food & Wine Festival.UPTOWN iPHONE APPThe Uptown Mobile Guides iPhone appoffers the hottest insider-curated sourcefor restaurants, bars & clubs, spas, hotels &shopping in seven major urban markets &and growing!Sponsorship Opportunities• Sponsor by market, category, or the entire app.• Banners and interstitials link to any URL outside of the app.Custom IntegrationUptown will integrate a custom city guidethat fits thematically in an issue of UptownMagazine featuring your brand as part ofan Uptown curated “Hot List.”
2011 Editorial HighlightsMarch august/sePteMberHollywood Fall Fashioncelebrate the brightest and rising stars this see who made our best-dressed list.award season. Plus, a look at spring fashion. LocaL Focus: the best spas and salonsLocaL Focus: a local guide to the in your city, broken down by specialty.best stores and boutiques in your city. Space cloSe: 6/15Space cloSe: 1/12 MaterialS Due 6/23MaterialS Due 1/20 On Sale 8/9On Sale 3/8 octoberaPriL Home & DesignThe Gourmet Issue an inside look at homes, house wares,featuring recipes, secrets, and culinary and products that will inspire.trends from top chefs, new restaurants, LocaL Focus: Meet the best andand the best destinations for foodies. brightest home and garden designers inLocaL Focus: a cool rundown of the your city.must-see museums, cultural events, and pace cloSe: 8/24theater in your area. MaterialS Due 9/1Space cloSe: 2/16 On Sale 10/18MaterialS Due 2/24On Sale 4/12 noveMber Holiday GuideMay a guide to the holidays, plus a featureTravel on where to have a destinationWhere to go right now, and the big trips wedding.you should be planning. LocaL Focus: Whoever thinksLocaL Focus: From foreign language to lawyers are boring hasn’t met thosereal estate courses, these local institutions on our list.offer the best in continuing education. Space cloSe: 9/21Space cloSe: 3/16 MaterialS Due 9/29MaterialS Due 3/24 On Sale 11/15On Sale 5/10 DeceMber/JanuaryJune/JuLy Our Best IssueSummer Issue best Dressed & best of,everything you should be doing now that year end reviewthe weather is lovely. LocaL Focus: best restaurants,LocaL Focus: real estate experts hotels, and hot spots in your city.weigh in on the state of the market. Space cloSe: 10/26Space cloSe: 4/20 MaterialS Due 11/3MaterialS Due 4/28 On Sale 12/20On Sale 6/14
Rates & SpecificationsnationaL aDvertising rate carDrates 1X 3X 6X 8XFull Page $27,720 $26,061 $24,948 $23,706half Page $13,860 $13,031 $12,474 $11,503Quarter Page $ 8,400 $ 7,823 $ 4,646 $ 4,413cover 3 $32,886cover 4 $36,036cover 2/Page 1 $60,984*rate base 225,000uPtoWnLiFe.net anD uPtoWn sociaL200,000 unique visitors Per Month; 2.2 million page views- Leader board $25.00 - vertical skyscraper $25.00- bottom Full banner $20.00 - sponsored edit $80.00MechanicaL reQuireMentsad Dimensions trim bleed safetyFull Page: 9” x 10 7/8” 9 1/4” x 11 1/8” 8 1/4” x 10 1/8”1/2” Pagevertical: 4 3/8” x 10 7/8” 4 5/8” x 11 1/8” 3 5/8” x 10 1/8”1/4 Page square: 4 3/8” x 5 1/4” 4 5/8” x 5 1/2” 3 5/8” x 4 1/2”spread Page: 18” x 10 7/8” 18 1/4” x 11 1/8” 17” x 10 1/8” ContaCt InformatIon aLL aD MateriaLs Must be sent to: all ad materials and color proofs should be sent to: uptown Magazine attn: stacey rigney 9716 helen ave. shadow hills, ca 91040 310.893.5407 firstname.lastname@example.org
Who ShouldAdvertise with UPTOWN?National and international brands that desire unrivaledaccess to a viable niche audience.• Advertisers who understand that traditional luxury markets are saturated.• Advertisers with new products or services.• Advertisers who need additional brand awareness.• Retailers who need to generate or increase sales, both online and in store.• Brands that are highly competitive and have exclusive or limited edition products.• Marketers who understand the value of segmentation and target marketing.
graphics graphics &Demo PsychoDemographic Breakdown: Psychographic Breakdown:Our core reader is between the ages of 25-44 Based on the results of ourand earns a minimum of $75,000 individually 2009 UPTOWN magazine Readerper year. Study conducted by TouchPoint Research, UPTOWN readers are: • Engaged They spend an average of 91 Gender minutes with an issue 45% 55% Male: 45% Female: 55% • Loyal 65% have read at least 3 of the last 4 issues • Action-Takers 73% told a friend about some- Level of Education thing they read in UPTOWN College 53% went online to an Graduates: 86% advertiser’s website 86% 40% Some College: 98% 32% stated that they bought 98% Post-Graduate a product as a result of reading Study, plus: 40% UPTOWN • Extremely satisfied with UPTOWN Magazine 95% rate UPTOWN as “Excellent 47% or Good” Marital Status Single: 53% 67% rate UPTOWN as “Excellent” 53% Married: 47% Source: 2009 UPTOWN magazine Reader Study conducted by TouchPoint ResearchMedian Age: 33.5Pass Along: 4Average Household Income: $132,000 The Affluent African-American is young, rich, and smart with incredibly discerning luxury market tastes.
Contact InformationLeonard E. Burnett Jr.Co-CEO, Group Publisherlburnett@uptown-magazine.com212.360.5073Henry J. WatkinsPublisherhwatkins@uptown-magazine.com212.360.5073John RollinsRegional Advertising Sales Directorjrollins@uptown-magazine.com917.690.5974ALL AD MATERIALS MUST BE SENT TO:uptown Magazineattn: stacey rigney9716 helen ave.shadow hills, ca email@example.com