Love&Logics <br />Created By: Stephanie Carr & Johanna Asinas<br />Past, Present & Future<br />www.loveandlogics.blogspot....
Perspective<br />Love & Logics can provide a direct channel of marketing through the use of blogging<br />Provide new fiel...
Blog Topic<br />
Persona<br />Christina Delrose<br />PROFILE – 411<br /><ul><li>16 years old (April 22, 1995)
    Sophomore @ Maple Highschool
     Employed @ Urban Planet, Sales Associate
     Likes -  Hanging out with friends, shopping, boys	Facebook, volleyball, make-up, house music, 	going to the movies an...
    Dislikes – Liars, homeworks and tests, staying-in	 	and highschool drama
    Goal – Hair Dresser/Cosmetician</li></li></ul><li>Blog Posts<br />First Date Jitters<br />The Effects of Confidence<br...
Facebook Page<br />
Twitter Account<br />
YouTube Channel<br />
Analytics & Graders<br />
Key Learnings - Blog<br />Encourage comments   <br />Conversational tone<br /><ul><li>Frequent updates
Remember your audience</li></li></ul><li>Key Learnings - Facebook<br />Very useful in driving traffic<br />Add blog posts ...
Key Learnings - Twitter<br />Very useful in driving traffic<br />Tweet URLs of blog posts<br />Daily tweets<br />Follow ta...
Key Learnings - YouTube<br />Adds credibility<br />Fun for blog readers<br />Good for Ideas<br />
Indicated Actions<br />Facebook<br /><ul><li>- Post each ‘Tip of the Day’</li></ul>Twitter <br />    - Use @ mentions and ...
Website<br />Use netfirms.ca to get a domain name<br />
Blog<br />More interaction & feedback<br />Gadget and other updates<br />Consistency of branding<br />
Search Engine Optimizations<br />Descriptive titles<br />Strong first sentence<br />Keywords throughout<br />Longer posts<...
PPC Ads<br />
Display Ads<br />
Social Media<br />Link Facebook page, Twitter account, and personal YouTube videos to website<br /><ul><li>Drive traffic t...
Interact with audience</li></li></ul><li>Book / Magazine <br />
Press Release Article #1<br />
Press Release Article #2<br />
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Love and logics powerpoint

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Love and logics powerpoint

  1. 1. Love&Logics <br />Created By: Stephanie Carr & Johanna Asinas<br />Past, Present & Future<br />www.loveandlogics.blogspot.com<br />April 25, 2011<br />
  2. 2. Perspective<br />Love & Logics can provide a direct channel of marketing through the use of blogging<br />Provide new fields in marketing: <br /><ul><li>Social Media pages such as Facebookand Twitter</li></ul>Love & Logics enables followers and readers with consistent interaction <br />
  3. 3. Blog Topic<br />
  4. 4.
  5. 5. Persona<br />Christina Delrose<br />PROFILE – 411<br /><ul><li>16 years old (April 22, 1995)
  6. 6. Sophomore @ Maple Highschool
  7. 7. Employed @ Urban Planet, Sales Associate
  8. 8. Likes - Hanging out with friends, shopping, boys Facebook, volleyball, make-up, house music, going to the movies and clubbing
  9. 9. Dislikes – Liars, homeworks and tests, staying-in and highschool drama
  10. 10. Goal – Hair Dresser/Cosmetician</li></li></ul><li>Blog Posts<br />First Date Jitters<br />The Effects of Confidence<br />Got V-Day Blues?<br />Things to do for Anniversaries<br />Meeting the Parents<br />The ‘C’ Word – Dealing with Cheaters<br />How to Deal with Break-Ups<br />When to say ‘I Love You’<br />Long-Distance Relationships<br />How to Handle Arguments<br />
  11. 11. Facebook Page<br />
  12. 12. Twitter Account<br />
  13. 13. YouTube Channel<br />
  14. 14. Analytics & Graders<br />
  15. 15. Key Learnings - Blog<br />Encourage comments <br />Conversational tone<br /><ul><li>Frequent updates
  16. 16. Remember your audience</li></li></ul><li>Key Learnings - Facebook<br />Very useful in driving traffic<br />Add blog posts to Facebook page<br />Use personal accounts to create awareness<br />
  17. 17. Key Learnings - Twitter<br />Very useful in driving traffic<br />Tweet URLs of blog posts<br />Daily tweets<br />Follow target audience<br />Follow similar accounts<br />
  18. 18. Key Learnings - YouTube<br />Adds credibility<br />Fun for blog readers<br />Good for Ideas<br />
  19. 19. Indicated Actions<br />Facebook<br /><ul><li>- Post each ‘Tip of the Day’</li></ul>Twitter <br /> - Use @ mentions and RTs to interact<br />YouTube <br /> - Make own videos<br />
  20. 20. Website<br />Use netfirms.ca to get a domain name<br />
  21. 21. Blog<br />More interaction & feedback<br />Gadget and other updates<br />Consistency of branding<br />
  22. 22. Search Engine Optimizations<br />Descriptive titles<br />Strong first sentence<br />Keywords throughout<br />Longer posts<br />Relevant tags<br />
  23. 23. PPC Ads<br />
  24. 24. Display Ads<br />
  25. 25. Social Media<br />Link Facebook page, Twitter account, and personal YouTube videos to website<br /><ul><li>Drive traffic to website
  26. 26. Interact with audience</li></li></ul><li>Book / Magazine <br />
  27. 27. Press Release Article #1<br />
  28. 28. Press Release Article #2<br />
  29. 29. Email Marketing Campaign #1<br />
  30. 30. Mobile Marketing<br />Create an app<br />‘Love&Logics: Tip of the Day’ app<br />
  31. 31. Rationale<br />Domain name creates a solid brand<br />I-Phone apps used by target audience<br />Book/Magazine expands on posts<br />
  32. 32. Don’t forget to <br />visit us at <br /> loveandlogics.blogspot.com <br />

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