Submitted by: Mohit Gupta student of PGDAM,NIS Academy Agra Repositioning of Haier in India

About Haier appliances The company was founded in 1920. Company was failed in 1980. Company was takeover by Zhang Ruimin in 1984. They adopted the developing process as 1884-1991 Brand strategy 1992-1998 Diversification strategy 1999- Now International strategy

The company was founded in 1920.

Company was failed in 1980.

Company was takeover by Zhang Ruimin in 1984.

They adopted the developing process as

1884-1991 Brand strategy

1992-1998 Diversification strategy

1999- Now International strategy

Zhang Ruimin CEO of Haier group

Zhang Ruimin

CEO of Haier group

The journey of Haier in India Launched in India on December 2003 Annual Turnover – 550 Crores Manufacturing Plant – Ranjangaon, near Pune (40 acres)

Launched in India on December 2003

Annual Turnover – 550 Crores

Manufacturing Plant – Ranjangaon, near Pune (40 acres)

WIDENING RANGE: Pranay Dhabhai (left), whole-time director and COO, Shi Zhiyuan (second from right), Managing Director, and R. T. Rajan, Director, Sales and Marketing, Haier Appliances India

WIDENING RANGE: Pranay Dhabhai (left), whole-time director and COO, Shi Zhiyuan (second from right), Managing Director, and R. T. Rajan, Director, Sales and Marketing, Haier Appliances India

Product range