Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Concept Store And Customer Experience
1.
2. You always feel something when you go shopping. You might,
for example, feel excited, bored, surprised or confused, or like
a person, a customer or a “number”, or feel that youʼre being
served, ignored, understood or pressured, etc. In other words,
retail companies always provide a certain “shopping
experience”.
3. 1 €/LT 3 €/LT 10 €/LT
* Images courtesy of matashi, kazze, VeNiVi on Flickr.com
5. Oggi raramente si compra perchè SERVE,
Si compra perchè se ne ha bisogno a livello emotivo, ci si crea
spesso un contesto per giustificarlo razionalmente.
Ma quel che abbiamo bisogno NOI sono sensazioni NON
funzionalità