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Figuras retóricas en publicidad II

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    Figuras retóricas en publicidad II - Presentation Transcript

    1. mirar, entender, interpretar… las imágenes FIGURAS RETÓRICAS EN PUBLICIDAD (II): Algunos ejemplos Lourdes Domenech Case
    2. metonimia
    3. Personificación (eslogan) – metonimia (imagen)
    4. personificación
    5. hipérbole
    6. comparación
    7. metáfora
    8. metáfora
    9. metáfora
    10. metáfora
    11. metáfora
    12. metáfora
    13. metáfora
    14. metáfora
    15. metáfora
    16. Procedencia de las imágenes: El País

    + lourdes.domenechlourdes.domenech, 7 months ago

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