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Figuras retóricas en publicidad

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Figuras retóricas en publicidad - Presentation Transcript

  1. FIGURAS RETÓRICAS EN PUBLICIDAD: algunos ejemplos mirar, entender, interpretar… las imágenes Lourdes Domenech Cases
  2. personificación
  3. animalización
  4. comparación
  5. metáfora
  6. metonimia
  7. antítesis o contraste
  8. paralelismo
  9. enumeración
  10. elipsis
  11. gradación
  12. hipérbole
  13. Procedencia de las imágenes: http://coloribus.com El País La Vanguardia

+ lourdes.domenechlourdes.domenech, 3 years ago

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