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Top Ten Tips for marketing to students

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    Top Ten Tips for marketing to students Top Ten Tips for marketing to students Presentation Transcript

    • Top  Ten  Tips   for  marketing   to  students @LoungeGroup www.theloungegroup.com
    • INTRODUCTION In  October  2010,  The  Lounge  Group  took  a  team  of  9  daring  Brand   Managers  on  a  Fresher  Safari  to  Surrey  University  in  Guildford   to  immerse  them  in  the  world  of  Freshers  and  older  students.   We  experienced  life  as  a  student  for  a  day  and  night,  seeing  life   through  their  eyes.  We  explored  their  attitudes  to  finances  and   debt,  their  relationship  with  brands,  brand  loyalty  and  buying   habits,  their  online  world,  their  relationships  and  influences,  the   pressures  they  face,  their  social  life  and  lots  more.  We  have  distilled   the  insights  gained  through  the  Fresher  Safari  experience  into  our   Top  Ten  Tips  for  marketing  to  students.   For  the  full  presentation,  please  contact  Sara  Gil  on   sara.gil@theloungegroup.com or  020  7940  4381 @LoungeGroup Theloungegroup.com
    • ABOUT  THE  LOUNGE The  Lounge  is  an  INSIGHTS  and  INTEGRATED  BTL   MARKETING  AGENCY  founded  on  the  belief  that   everything  we  do  by  having  a  network  of  10,000   consumers  at  our  heart.   @LoungeGroup Theloungegroup.com
    • Safari   methodology A    first  hand  consumer  experience
    • Make  the   business  case   for  students   @LoungeGroup Theloungegroup.com
    • Focus  your   spend @LoungeGroup Theloungegroup.com
    • Immerse  yourself   worlds  to   understand  their   reality @LoungeGroup Theloungegroup.com
    • Target  the   students  for   your  brand @LoungeGroup Theloungegroup.com
    • Beware  the   culture  of   expectancy @LoungeGroup Theloungegroup.com
    • the  Facebook   bandwagon   without  a   strategy @LoungeGroup Theloungegroup.com
    • Shared   lifestyles @LoungeGroup Theloungegroup.com
    • Be  the   entertainer   and  the   experience   provider @LoungeGroup Theloungegroup.com
    • process,  so   to  educate @LoungeGroup Theloungegroup.com
    • Knowledge  is   power @LoungeGroup Theloungegroup.com
    • Thank  you @LoungeGroup www.theloungegroup.com
    • CONTACT: Sara Gil sara.gil@theloungegroup.com 020 7940 4381