Top 10 tips for marketing to tweens

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Top 10 tips for marketing to tweens

  1. 1. Sara.gil@theloungegroup.com 020 7940 4381 Top  Ten  Tips  for   marketing  to   020 7940 4381 sara.gil@theloungegroup.com @LoungeGroup Theloungegroup.com
  2. 2. @LoungeGroup Theloungegroup.com INTRODUCTION On 27th October, The Lounge Group ran a breakfast event for over 30 brand representatives to immerse them in the digital lives of 11-15 year olds distilled from our key insights gained through an extensive qualitative immersive insight study. We worked with 11-15 year olds all over the country, living their lives with them for a week through the lens of a video camera, exploring their digital world, motivations, influences and interactions with one another and with brands. We then tested out our findings through street interviews. For the full presentation, please contact Sara Gil on sara.gil@theloungegroup.com or 020 7940 4381
  3. 3. @LoungeGroup Theloungegroup.com ABOUT THE LOUNGE The Lounge is an INSIGHTS and INTEGRATED BTL MARKETING AGENCY of everything we do by having a network of 10,000 consumers at our heart.
  4. 4. Immerse   yourself  in   so  you  can   understand   their  reality @LoungeGroup Theloungegroup.com
  5. 5. Ensure  you   have  a  valid   and  relevant   Facebook   content   strategy @LoungeGroup Theloungegroup.com
  6. 6. Ensure  your   content   informs,   entertains  or   both @LoungeGroup Theloungegroup.com
  7. 7. Supply   sufficient   content   less  is   rarely  more @LoungeGroup Theloungegroup.com
  8. 8. Make  it  easy   to  pass  on   content @LoungeGroup Theloungegroup.com
  9. 9. Encourage   group   interactivity @LoungeGroup Theloungegroup.com
  10. 10. Show  your   human  side @LoungeGroup Theloungegroup.com
  11. 11. Target  the   right   typologies @LoungeGroup Theloungegroup.com
  12. 12. Harness  the   power  of   influencers @LoungeGroup Theloungegroup.com
  13. 13. Keep  an  eye  on   @LoungeGroup Theloungegroup.com
  14. 14. presentation  on  The  Digital   Social  Life  of  Tweens contact  us  on  020  7940  4381 @LoungeGroup www.theloungegroup.com
  15. 15. Thank  you @LoungeGroup www.theloungegroup.com

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