Transcript of "The Lounge Group Trend Report 2: Making the Mundane Fun"
trendreport#2musicalbarcodes,interactivepark benches,increasedcommuterstatus andrewardingto-do lists/a lounge grouptrend report on This edition’s theme ‘making the mundane fun’making the is all about adding unexpected interest to the day-to-day and making the less fun parts of ourmundane fun lives more enjoyable. This month The Lounge examines the increase in products, services and experiences that aim to make the everyday exceptional. After all, it’s not what you do but how you do it… next
trendreport#2a lounge grouptrend report onmaking themundane funThis month’s theme of ‘making For consumers: Time saving services are common. If there is a shortcut or simpliﬁcationthe mundane fun’ is all about process that exists, many consumers will haveengaging consumers by building an not only embraced but implemented it. Theexperience around the less fun parts issue is not all ‘task’ time can be eradicated andof their lives and making them more it encroaches on time for personal enjoyment.enjoyable as a result. If you combine this with consumers’ continuing desire to be entertained at all times, there is aThis includes the following: clearly identiﬁable need for the maximisation of Using a ‘smile in the mind’ mechanic to inject fun whenever, and wherever possible. humour and interest into the banal For brands: Brands that help generate better day- Engaging with consumers increasing to-day experiences of mundane activities will not awareness of ‘gamiﬁcation’ culture to only be appreciated but will also stand out. As a encourage productivity via reward result of offering an alternate approach, they are We’re a creative communications Adding unexpected interest that allows more likely to be remembered and the experience agency with a network of will be retained for a longer period of time. 10,000 consumers at our heart. consumers to change their behaviour for the And we’re passionate about better - whether that be for self-improvement, It’s easy to be passionate about the things we understanding their world and time maximisation or even to help their connecting with them in the right love, but helping consumers to ﬁnd passion in the way. If you’d like to know more surrounding environment mundane, monotonous, day-to-day tasks that we about how we do it, email all have to do is a great way to engage them and email@example.com or call her on 020 7940 4381. really standout in a crowded market. theloungegroup.com
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