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Itmgmt500 S Smith Informative V3

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  • Transcript

    • 1. Business Intelligence Web Analytics Omniture SiteCatalyst Sengdaloune Smith
    • 2. Agenda
      • Definition of Web Analytics
      • History of Web Analytics
      • Introduction to Omniture
      • Omniture Products & Tools
      • Introduction to Site Catalyst
      • Features and advantages
      • Services provided by a Data Analyst
      • Sample of Excel & Omniture Dashboards
      • Conlusion
      • Questions & Comments
    • 3. Definition of Web Analytics
      • Study of user behavior on Web sites
      • There are two categories; off-site and on-site web analytics
      • Off-site - measurement and analysis whether you own or maintain a website
      • On-site - measures the performance of your website in a commercial context
    • 4. History of Web Analytics
      • Start of the web analytics industry was credited to the founding of WebTrends Inc.web
      • WebTrends started the Web Analytics Association
      • Their definition: Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
    • 5. Introduction to Omiture
      • Omniture launched products in 1996
      • Omniture named to Fast Company magazine’s Fast 50 List of The World’s Most Innovative Companies.
      • Omniture ranked # 30 above Wal-Mart (#32), Intel (#34), Microsoft (#41).
      • 66% of the “Fast 50” are Omniture customers.
    • 6. Omniture Products & Tools
    • 7. Introduction to Site Catalyst
      • Measure, analyze and automate customer interactions to optimize your business
      • Real-time data to make timely decisions
      • A quick snapshot of the key performance indicators (KPIs) for your online efforts in a reader-friendly dashboard
      • Automatic alerts anytime a KPI moves to a dangerous or impressive level
    • 8. Features and advantages
      • Efficient navigation quickly puts the most relevant reports at your business’ fingertips, including
      • Contextual Knowledge Base articles and bubble help.
      • Speedy delivery—send a good-looking report across hundreds of report suites in less than a minute.
      • Easily build and customize reports that everyone in your organization can use.
    • 9. Services provided by a Data Analyst
      • Web traffic
      • Reports
      • Analysis
    • 10. Excel Dashboards
      • Sample of a Dashboard
    • 11. Excel Dashboards
      • Another sample of a Dashboard
    • 12. Omniture Dashboards
      • Weekly reports mailedout
    • 13. Conclusion
      • Why do you need Web Analytics?
        • Track the trend of user behavior online
        • Collect data and create reports from trends
      • Help grow your business by show casing your products and services online
      • Use Web Analytics as an effective way in measuring your site's visitors.
    • 14.
      • Question & Comments?
    • 15.
      • Thank You!