Designing a Visual Climate for Change

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This conference presentation critically looks at the role of graphic design in combating climate change. It was presented at the Representing Climate Change: Ecology, Media and the Arts Conference at the University of Cambridge in October 2008. http://www.crassh.cam.ac.uk/events/546/

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Designing a Visual Climate for Change

  1. PRESENTATION › TITLE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University DESIGNING A VISUAL CLIMATE FOR CHANGE
  2. PRESENTATION › STRUCTURE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University REPRESENTING GREENWASHING REPRESENTING GREEN PROMOTION REPRESENTING GLOBAL WARMING SCIENCE REPRESENTING GREEN ACTION REPRESENTING POSSIBLE SOLUTIONS
  3. PRESENTATION › STRUCTURE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University REPRESENTING GREENWASHING REPRESENTING GREEN PROMOTION REPRESENTING GLOBAL WARMING SCIENCE REPRESENTING GREEN ACTION REPRESENTING POSSIBLE SOLUTIONS
  4. PRESENTATION › STRUCTURE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University REPRESENTING GREENWASHING REPRESENTING GREEN PROMOTION REPRESENTING GLOBAL WARMING SCIENCE REPRESENTING GREEN ACTION REPRESENTING POSSIBLE SOLUTIONS
  5. PRESENTATION › STRUCTURE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University REPRESENTING GREENWASHING REPRESENTING GREEN PROMOTION REPRESENTING GLOBAL WARMING SCIENCE REPRESENTING GREEN ACTION REPRESENTING POSSIBLE SOLUTIONS
  6. PRESENTATION › STRUCTURE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University REPRESENTING GREENWASHING REPRESENTING GREEN PROMOTION REPRESENTING GLOBAL WARMING SCIENCE REPRESENTING GREEN ACTION REPRESENTING POSSIBLE SOLUTIONS
  7. PRESENTATION › KEY ISSUES Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University THE ROLE OF THE DESIGNER? THE ROLE OF THE DESIGN? THE ROLE OF AGENCY?
  8. PRESENTATION › KEY ISSUES Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University THE ROLE OF THE DESIGNER? THE ROLE OF THE DESIGN? THE ROLE OF AGENCY?
  9. PRESENTATION › KEY ISSUES Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University THE ROLE OF THE DESIGNER? THE ROLE OF THE DESIGN? THE ROLE OF AGENCY?
  10. GREENING THE ISSUE Magazine covers › various Green Issues
  11. COMPLEX › ‘The green issue. Saving the world, one purchase at a time!’ (magazine cover, 2008) Magazine covers › various Green Issues
  12. REPRESENTING GREENWASHING The Green Issue › Vanity Fair › page spread › May 2008
  13. REPRESENTING 6 SINS OF Eco-shape Bottle › Ozarka › print ad › 2008 Eco-shaped Bottle › Poland Spring (Nestle) › print ad › 2008 GREENWASHING Every Drop is Green › Fiji › print ad › 2008
  14. 1. Sin of the Hidden Trade-Off › ‘Such claims are not usually false, but are used to paint a “greener” picture of the product than a more Eco-shape Bottle › Ozarka › print ad › 2008 complete environmental analysis would support.’ (TerraChoice Eco-shaped Bottle › Poland Spring (Nestle) › print ad › 2008 Environmental Marketing Inc., 2007) Every Drop is Green › Fiji › print ad › 2008
  15. 5. Sin of Lesser of Two Evils › ‘These are “green” claims that may be true within the product category, but that risk distracting the consumer from the greater environmental impacts of the category as a whole.’ (TerraChoice Environmental Marketing Inc., 2007) Talk Stopped Long Ago › BP › poster › Sydney › 2008
  16. ‘…when environmental qualifiers such as “organic” or “green” are placed on products in which the entire product category is of questionable environmental value. ’ (TerraChoice Environmental BP Plans Field of Gas Rigs › The Guardian Weekly › newspaper Marketing Inc., 2007) page › 22nd August 2008
  17. REPRESENTING FASHIONABLE CLIMATE CHANGE Global Warming Read › Diesel › print advertisement › 2007
  18. THE ROLE OF THE DESIGNER? The Green Issue › Vanity Fair › page spread › May 2008
  19. THE ROLE OF THE DESIGN? The Green Issue › Vanity Fair › page spread › May 2008
  20. THE ROLE OF AGENCY? The Green Issue › Vanity Fair › page spread › May 2008
  21. REPRESENTING GREEN PROMOTION Various non-profit campaigns › From left WWF Denmark; Greenpeace Turkey; Legambiente Italy; Greenpeace Israel; Bund Germany
  22. REPRESENTING ALTERNATIVE Global warming cup › National Resources Defense Council › TECHNIQUES heat sensitive cup › China › 2007
  23. REPRESENTING ALTERNATIVE The World Can’t Take Any More CO2 › Bund (Friends of the TACTICS Earth Germany) › guerilla campaign › Germany › 2006
  24. REPRESENTING STREET ADVOCACY Fan Trees › WALHI › tree fan › Indonesia › 2007
  25. THE ROLE OF THE DESIGNER? Melting Polar Bear › Greenpeace Turkey › print campaign › 2008
  26. THE ROLE OF THE DESIGN? Melting Polar Bear › Greenpeace Turkey › print campaign › 2008
  27. THE ROLE OF AGENCY? Melting Polar Bear › Greenpeace Turkey › print campaign › 2008
  28. REPRESENTING GLOBAL WARMING SCIENCE Various global warming graphs › various sources and years
  29. REPRESENTING GLOBAL WARMING VISUALISED Al Gore talk › TED Talks › Keynote presentation › 2008
  30. REPRESENTING GLOBAL WARMING VISUALISED Al Gore talk › TED Talks › Keynote presentation › 2008
  31. REPRESENTING GLOBAL WARMING VISUALISED The Greenhouse Effect › www.designcanchange.org › 2008
  32. REPRESENTING GLOBAL WARMING Exxon Secrets › Greenpeace United States › VISUALISED www.exxonsecrets.org › 2008
  33. REPRESENTING GLOBAL WARMING Exxon Secrets › Greenpeace United States › VISUALISED www.exxonsecrets.org › 2008
  34. REPRESENTING GLOBAL WARMING Exxon Secrets › Greenpeace United States › VISUALISED www.exxonsecrets.org › 2008
  35. REPRESENTING GLOBAL WARMING Exxon Secrets › Greenpeace United States › VISUALISED www.exxonsecrets.org › 2008
  36. EXXONSECRETS.ORG › ‘The database compiles Exxon Foundation and corporate funding to a series of institutions who have worked to undermine solutions to global warming and climate change.’ Exxon Secrets › Greenpeace United States › (Greenpeace, 2008) www.exxonsecrets.org › 2008
  37. EXXONSECRETS.ORG › ‘The database compiles Exxon Foundation and corporate funding to a series of institutions who have worked to undermine solutions to global warming and climate change.’ Exxon Secrets › Greenpeace United States › (Greenpeace, 2008) www.exxonsecrets.org › 2008
  38. THE ROLE OF THE DESIGNER? Heat the Poor › Seed Magazine › 2006
  39. THE ROLE OF THE DESIGN? Heat the Poor › Seed Magazine › 2006
  40. THE ROLE OF AGENCY? Heat the Poor › Seed Magazine › 2006
  41. REPRESENTING GREEN ACTION Design Can Change › www.designcanchange.org › 2008
  42. REPRESENTING D.I.Y. ACTION Do It Yourself › 50 Graus › from www.flickr.com › sticker to download and print › 2008
  43. 50GRAUS › ‘Outside of the office environment, outside of politics, outside or organized movements. Silently, here in this site with you, whoever you may be. Anonymous, disorganized people, yet who are Do It Yourself › 50 Graus › from www.flickr.com › sticker to able to listen to the earth’s outcry.’ (www.50graus.org , 2008) download and print › 2008
  44. PENGUIN ARMY › ‘Penguin Army is a community of activists who want to create awareness about environmental issues in a fun and gonzo-like style.’ (www.penguinarmy.dk , 2008) Penguin Army actions › Penguin Army › Denmark › 2008
  45. REPRESENTING PHYSICAL Lifesaving Energy › Clean Energy For Eternity › human sign › ENGAGEMENT Australia › 2007
  46. REPRESENTING PHYSICAL Lifesaving Energy › Clean Energy For Eternity › human sign › ENGAGEMENT Australia › 2007
  47. THE ROLE OF THE DESIGNER? Penguin Army stall › Penguin Army › Roskilde Festival › Denmark › 2008
  48. THE ROLE OF THE DESIGN? Penguin Army stall › Penguin Army › Roskilde Festival › Denmark › 2008
  49. THE ROLE OF AGENCY? Penguin Army stall › Penguin Army › Roskilde Festival › Denmark › 2008
  50. REPRESENTING POSSIBLE Transition Town › Ted Trainer › hand-made model › Australia SOLUTIONS › 2008
  51. REPRESENTING A LACK OF DESIGN Transition Town WIKI › Transition Network › www.transitiontowns.org › 2008
  52. REPRESENTING A LACK OF DESIGN The Simpler Way › Ted Trainer › Australia › 2008
  53. REPRESENTING ONLINE Efficientcity › Greenpeace UK › interactive website › 2008 › VISUALISATION http://www.greenpeace.org.uk/files/efficiencity/index.html
  54. REPRESENTING ONLINE Efficientcity › Greenpeace UK › interactive website › 2008 › VISUALISATION http://www.greenpeace.org.uk/files/efficiencity/index.html
  55. REPRESENTING ONLINE Efficientcity › Greenpeace UK › interactive website › 2008 › VISUALISATION http://www.greenpeace.org.uk/files/efficiencity/index.html
  56. REPRESENTING ONLINE Efficientcity › Greenpeace UK › interactive website › 2008 › VISUALISATION http://www.greenpeace.org.uk/files/efficiencity/index.html
  57. THE ROLE OF THE DESIGNER? Transition Town › Ted Trainer › hand-made model › Australia › 2008
  58. THE ROLE OF THE DESIGN? Transition Town › Ted Trainer › hand-made model › Australia › 2008
  59. THE ROLE OF AGENCY? Transition Town › Ted Trainer › hand-made model › Australia › 2008
  60. DESIGNBOOM › ‘we are looking for graphic artworks that will raise awareness of the environmental issues affecting our delicate planet. your graphic design should provoke a positive change in the many Various competition entries › Designboom › Love Your Earth things that are compromising our biosphere.’ (2007) poster competition › Japan › 2007 we are looking for graphic artworks that will raise awareness of the environmental issues affecting our delicate planet. your graphic design should provoke a positive change in the many things that are compromising our biosphere.

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