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Engineering the Evaluation Funnel Pecha Kucha
 

Engineering the Evaluation Funnel Pecha Kucha

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This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)

This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)

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    Engineering the Evaluation Funnel Pecha Kucha Engineering the Evaluation Funnel Pecha Kucha Presentation Transcript

    • Engineering the Evaluation Funnel lou.franco@atalasoft.com
    • Goal conversions per day on Google Analytics.
    • Funnel shows path to conversion and drop-off.
    • Funnels are easier to make on the web.
    • Funnels can sometimes be an uncomfortable fit.
    • These factors don’t add – they multiply! Steve Pavlina
    • When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue. Joel Spolsky
    • Communication is key.
    • Don’t be creepy.
    • In order to get permission, you make a promise. Seth Godin
    • Funnels have multiple entry points.