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Engineering the Evaluation Funnel Pecha Kucha
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Engineering the Evaluation Funnel Pecha Kucha

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This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)

This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)


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Transcript

  • 1. Engineering the Evaluation Funnel lou.franco@atalasoft.com
  • 2. Goal conversions per day on Google Analytics.
  • 3. Funnel shows path to conversion and drop-off.
  • 4. Funnels are easier to make on the web.
  • 5. Funnels can sometimes be an uncomfortable fit.
  • 6. These factors don’t add – they multiply! Steve Pavlina
  • 7. When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue. Joel Spolsky
  • 8. Communication is key.
  • 9. Don’t be creepy.
  • 10. In order to get permission, you make a promise. Seth Godin
  • 11. Funnels have multiple entry points.