Engineering the Evaluation Funnel Pecha Kucha

2,217
-1

Published on

This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,217
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Engineering the Evaluation Funnel Pecha Kucha

  1. 1. Engineering the Evaluation Funnel lou.franco@atalasoft.com
  2. 2. Goal conversions per day on Google Analytics.
  3. 3. Funnel shows path to conversion and drop-off.
  4. 4. Funnels are easier to make on the web.
  5. 5. Funnels can sometimes be an uncomfortable fit.
  6. 6. These factors don’t add – they multiply! Steve Pavlina
  7. 7. When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue. Joel Spolsky
  8. 8. Communication is key.
  9. 9. Don’t be creepy.
  10. 10. In order to get permission, you make a promise. Seth Godin
  11. 11. Funnels have multiple entry points.

×