Engineering the
Evaluation Funnel
lou.franco@atalasoft.com

Goal conversions per day
on Google Analytics.

Funnel shows path to conversion and drop-off.

Funnels are easier to
make on the web.

Funnels can sometimes be an
uncomfortable fit.

These factors don’t
add – they multiply!
Steve Pavlina

When a new version comes out with new features,
we see a sudden, undeniable, substantial, and
permanent increase in revenue.
Joel Spolsky

Communication is
key.

Don’t be creepy.

In order to get permission, you make a promise.
Seth Godin

Funnels have
multiple entry
points.