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20 year mkting plan lourdes tan

20 year mkting plan lourdes tan

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  • 1. Discovery: The Path to a New World
    Lourdes “LuLu” Tan
    October 13, 2010
  • 2. Map to the New World
    Vision Mission: Dream Destination
    Essentials Needed to Get There:
    Things to Stay on Track: My Mantra
    20 years later…
    Conclusion: Final Destination
  • 3. Vision Mission: Dream Destination
    To live a God-fearing life, Discovering, unrelentingly, what the world has to offer using my skills as a Doctor to give my undivided attention to the needs of my patients, and backed with an MBA, I will help everyone; especially to my fellow Filipinos, to uplift the situation in my home town in Mindanao, specifically in an economical sense by helping creating jobs for the people in the SOCKSARGEN area, in order to contribute to progress and bring hope into their hearts.
    SOCSKSARGEN: South Cotabato, Sultan Kudarat, Sarangani, General Santos City
  • 4. Daily Roles
    Good Daughter
    Helpful Sister
    Fantastic Tita
    Loyal Friend
    Skilled and Compassionate Doctor
    Patriotic Filipino
  • 5. Good Daughter
  • 6. Helpful Sister
  • 7. Fantastic Tita
  • 8. Loyal Friend
  • 9. Skilled and Compassionate Doctor
  • 10. Patriotic Filipino
  • 11. Monitor
    Making Reflecting a Habit
    Continuing Learning
    Getting Feedback
    Time for family, friends, community
    Time for self
    Organizing my Activities
    Personal Accounting
  • 12. My Mantra
    In becoming a successful Doctor we must market Our Selves: Use my Bubbly Personality (From The Untapped Marketing Technique: Your Personality)
    Show Interest in People
    Be Nice
    Take Notes
    Listen More than Talk
    Make Connections
    Talk in Terms of Peoples Interest
    Make People Feel Important
    Of course continuing education to be a skilled and efficient physician
  • 13. My Mantra
    Aside from career plan, my life plan is to be Happy. As the Dalai Lama said, “Balance is Key to a Happy Life”
    “A Balanced and skillfull approach to life taking care to avoid extremes, becomes a very important factor in conducting one’s everyday existence… For instance, if we find ourselves becoming arrogant, being puffed up by self-importance based on one’s supposed or actual achievement or qualities, then the antidote is to think about one’s own problems and suffering, contemplating the unsatisfactory aspects of existence.”
    “But if you are overwhelmed and you become discouraged, helpless and depressed… Under such circumstances, it is important to be able to uplift your mind by reflecting on your achievements, the progress that you made so far, and your other positive qualities so that you can uplift your mind.”
  • 14. 4P’s to Success
    Product – Skilled, efficient, compassionate doctor
    Promotions – Join Medical Missions, have a clinic in a local Medical Plaza (where density of people is greater), be part of HMO
    Place – General Santos City, a Booming city with rapidly increasing population
    Price – Relative pricing: Fair prices for Class A, B, C more affordable for Class D, E
    The 5th P: Position – Maybe specialize in a discipline rare in SOCSKSARGEN so I can get the captured market (Ex. Oncology, Rehab, Pathologist, etc)
  • 15. My Brand Now
    Bubbly Lulu Tan
  • 16. 20 years down the line…
    25 year old bubbly lady
    Dedicated Medical-MBA Student
    Planning steps for career
    45year old bubbly lady
    Skilled and Compassionate Doctor, General Physician
    Pragmatic, but optimistic
    Business Venture
    Bubbly Family
    Living in Mindanao, making it a better place
  • 17. Conclusion: Final Destination
    Having a Bubbly Personality makes me have a Positive Outlook in Life helping me:
    Reach my Final Destination
    Lead a Balanced Life having time for self and others, work and play, etc.
    A Balanced Life is Key to Happiness… and Success
    As Doctors who diagnose and treat for a living, we can market OUR SELVES using our personality and the 4Ps approach