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Tan lou 10steps

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  • 1. Food water2. Security3. Love, belonging4. Esteem5. Self-actualization
  • VS Barangay Health Center: caters to many needs of communityVS Medical Missions: Broad needsVS Barangay: community is more empowered in addressing real needs, brgy needs to provide what is required of themVS medical missions: No follow up. Only when resources allow.

Tan lou 10steps Presentation Transcript

  • 1. 10 Step Marketing Plan for TMC Community Pediatrics Service Unit (Compeds)
    Lourdes Tan
  • 2. 5 Steps for Part 1
    1. Primary Target Market
    2. Needs, Wants and Expectations
    3. Choices, Competitors
    4. Opportunity, Gap
    5. How big is the Market, Cost, Consumer, Competition
  • 3. Step 1: PTM
    PurokIlugin, BarangayPinagbuhatan (Pop’n 130,000), Pasig City
    Ages 18 years old and below, Class E and D
    Depressed area
    Live in subsistence
    Poor health seeking behavior
  • 4. Step 2: NWE
    Needs: Health Promotion
    Wants: Healthier Barangay
    Expectations: Opportunity to practice good hygiene into becoming a habit
    Maslow: Want Security  knowing that healthier lives leads to become progressive individuals of society
  • 5. Step 3: Competitors
    Direct:
    Barangay Health Center
    Rotary Club of Pasig
    Medical Missions
    Pasig Dental Association
    Indirect:
    Ilugin Elementary School
    Ilugin Homeowners Association
    Barangay Officers
    Variables:
    Within vicinity, sense of community, organized
  • 6. Position Mapping
    Sustainable
    BHC
    TMC Comp
    Dental Assoc
    Rotary
    More Community Involvement
    Lesser Community Involvement
    Med Mission
    Not sustainable
  • 7. Position Mapping
    Needs Met
    TMC Comp
    BHC
    P
    Dental Assoc
    More Community Involvement
    Lesser Community Involvement
    Rotary
    Med Mission
    Needs Not Met
  • 8. Step 4: Gaps
    Gaps in actually involving the community to make programs that meet their needs and be more sustainable
    TMC Compeds
    Empowers the community
    Addressing REAL needs of community
    More sustainable
  • 9. Step 5: Market Size
    http://nscb.gov.ph/headlines/StatsSpeak/100706_rav_poverty.asp
  • 10. Step 6: Product
  • 11. 5 Steps for Part 2
    6. Product
    7. Promo
    8. Price
    9. Place
    10. Winning Strategy
  • 12. Step 6: Product
    TMC Compeds
    “Empowers communities thru collaborative partnership with other socially responsible agencies”
    Develops and executes Community Health Programs: (1) Health Service Delivery, (2) Capability building, (3) Health Promotion, (4) Community organization, (5) Coordination and Networking
    Aims at sustainability
  • 13. Step 7: Promo
    Personal Communication:
    Direct Marketing
    Direct involvement with end users
    For the community by the community  Health
  • 14. Step 8: Price
    Non-profit organization
  • 15. Step 9: Place
    BarangayPinagbuhatan, Pasig City
    Close proximity to TMC, which is the training hospital for the pediatricians
    Compeds is a requirement in the Philippine Pediatric Society
  • 16. Step 10: Winning Strategy
    Differentiation: TMC Compeds
    Empowers the community
    Addressing REAL needs of community
    Sustainability