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Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
Tan lou 10steps
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Tan lou 10steps

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  • 1. Food water
    2. Security
    3. Love, belonging
    4. Esteem
    5. Self-actualization
  • VS Barangay Health Center: caters to many needs of community
    VS Medical Missions: Broad needs

    VS Barangay: community is more empowered in addressing real needs, brgy needs to provide what is required of them
    VS medical missions: No follow up. Only when resources allow.
  • Transcript

    1. + 10 Step Marketing Plan for TMC Community Pediatrics Service Unit (Compeds) Lourdes Tan
    2. + 5 Steps for Part 1  1. Primary Target Market  2. Needs, Wants and Expectations  3. Choices, Competitors  4. Opportunity, Gap  5. How big is the Market, Cost, Consumer, Competition
    3. + Step 1: PTM  Purok Ilugin, Barangay Pinagbuhatan (Pop’n 130,000), Pasig City  Ages 18 years old and below, Class E and D  Depressed area  Live in subsistence  Poor health seeking behavior
    4. + Step 2: NWE  Needs: Health Promotion  Wants: Healthier Barangay  Expectations: Opportunity to practice good hygiene into becoming a habit  Maslow: Want Security  knowing that healthier lives leads to become progressive individuals of society
    5. + Step 3: Competitors  Direct:  Barangay Health Center  Rotary Club of Pasig  Medical Missions  Pasig Dental Association  Indirect:  Ilugin Elementary School  Ilugin Homeowners Association  Barangay Officers  Variables:  Within vicinity, sense of community, organized
    6. + TMC Comp Position Mapping Sustainable Not sustainable More Community Involvement Lesser Community Involvement BHC Med Mission Rotary Dental Assoc
    7. + BHC P Position Mapping Needs Met TMC Comp Needs Not Met More Community Involvement Lesser Community Involvement Rotary Dental Assoc Med Mission
    8. + Step 4: Gaps  Gaps in actually involving the community to make programs that meet their needs and be more sustainable  TMC Compeds  Empowers the community  Addressing REAL needs of community  More sustainable
    9. + Step 5: Market Size http://nscb.gov.ph/headlines/StatsSpeak/100706_rav_poverty.asp
    10. +Step 6: Product
    11. + 5 Steps for Part 2  6. Product  7. Promo  8. Price  9. Place  10. Winning Strategy
    12. + Step 6: Product  TMC Compeds  “Empowers communities thru collaborative partnership with other socially responsible agencies”  Develops and executes Community Health Programs: (1) Health Service Delivery, (2) Capability building, (3) Health Promotion, (4) Community organization, (5) Coordination and Networking  Aims at sustainability
    13. + Step 7: Promo  Personal Communication:  Direct Marketing  Direct involvement with end users  For the community by the community  Health
    14. + Step 8: Price  Non-profit organization
    15. + Step 9: Place  Barangay Pinagbuhatan, Pasig City  Close proximity to TMC, which is the training hospital for the pediatricians  Compeds is a requirement in the Philippine Pediatric Society
    16. + Step 10: Winning Strategy  Differentiation: TMC Compeds  Empowers the community  Addressing REAL needs of community  Sustainability

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