Local government: Analogue to Digital

Local Government: Analogue to Digital Blackburn with Darwen Borough Council in the 21 st century

Out with the old?
Accrington Observer being produced in Manchester
Burnley Express production moving to Preston
Lancashire Telegraph circulation down to 28,000 & falling
Proposed restrictions on number of issues of local government ‘newspapers’ permitted

Digitally appropriate?
54% of 18-24’s have social networking profiles they use regularly
Facebook estimates reach for Blackburn/Darwen of approximately 60,000
Population of Blackburn/Darwen is 137,000 at last census
45% of borough’s housing considered ‘unsatisfactory’

Digital Inclusion
490,000 public sector jobs to go
Central government pushing for all transactions to occur online
Local government transactions, including paying Council Tax, wrapped up in this
Online transaction costs 27p. Telephone £3.22. Face to face £6.56. Src: Nesta/Socitm
Free platforms, free tools, open source code

Baby steps
1-2-1 engagement with individual influencers on Twitter
Online reading groups run by the library/social media workshops
Facebook groups for Council run services/entertainment (Darwen Festival, Darwen Leisure Centre)
Broadcast Twitter streams
Using ‘events’ days such as National Poetry Day to make broadcasts interesting
Internal blogs

Fear of the future
Have we always allowed people to talk back?
Fear of what will happen if floodgates opened
Value in preparing workflows before that happens
What are we expecting people to say?
We have to talk to people on their preferred channel

Building the paths for the future to walk
BWD Winter (maps, GPS, Facebook, Twitter, Met Office, schools)
Advertising our groups & streams
Graffiti Flickr
YouTube videos
Town Centre website
External blogs
100 Voices
Social media grids

Digital avalanches (Generation Y)
Digital immersion a given
Digital expectation of service or will go elsewhere
Democratic services engagement
Crowd sourcing planning
Open data/mash ups
The NHS – opening a can of worms
Reliable, flexible, transparent, personalised, stable, integrated framework as a hub

Analogue to digital?
Will take time for residents to catch up
Preparing for the moment they do
Experimenting with innovation & creativity to change the way we deliver our Services in an age of austerity
Providing training & incentives to assist in take up
Aim: All channels open to 2 way communication within an organisation designed to use it

Local government: Analogue to Digital

by loulouk on Oct 24, 2010

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Local government: Analogue to Digital — Presentation Transcript