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Local government: Analogue to Digital

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Presentation given to Northern Bloggers in Leeds on Friday, 22nd October 2010. ...

Presentation given to Northern Bloggers in Leeds on Friday, 22nd October 2010.

For further information, please contact Louise on @loulouk on Twitter.

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  • 45% consists of * 17% formerly classified as unfit Category 1. * 10-15% number of H & S risks formally identified but not necessarily crossing over with above. * 15% fall below Decent Home Standard


  • 1. Local Government: Analogue to Digital Blackburn with Darwen Borough Council in the 21 st century
  • 2. Out with the old?
    • Accrington Observer being produced in Manchester
    • Burnley Express production moving to Preston
    • Lancashire Telegraph circulation down to 28,000 & falling
    • Proposed restrictions on number of issues of local government ‘newspapers’ permitted
  • 3. Digitally appropriate?
    • 54% of 18-24’s have social networking profiles they use regularly
    • Facebook estimates reach for Blackburn/Darwen of approximately 60,000
    • Population of Blackburn/Darwen is 137,000 at last census
    • 45% of borough’s housing considered ‘unsatisfactory’
  • 4. Digital Inclusion
    • 490,000 public sector jobs to go
    • Central government pushing for all transactions to occur online
    • Local government transactions, including paying Council Tax, wrapped up in this
    • Online transaction costs 27p. Telephone £3.22. Face to face £6.56. Src: Nesta/Socitm
    • Free platforms, free tools, open source code
  • 5. Baby steps
    • 1-2-1 engagement with individual influencers on Twitter
    • Online reading groups run by the library/social media workshops
    • Facebook groups for Council run services/entertainment (Darwen Festival, Darwen Leisure Centre)
    • Broadcast Twitter streams
    • Using ‘events’ days such as National Poetry Day to make broadcasts interesting
    • Internal blogs
  • 6. Fear of the future
    • Have we always allowed people to talk back?
    • Fear of what will happen if floodgates opened
    • Value in preparing workflows before that happens
    • What are we expecting people to say?
    • We have to talk to people on their preferred channel
  • 7. Building the paths for the future to walk
    • BWD Winter (maps, GPS, Facebook, Twitter, Met Office, schools)
    • Advertising our groups & streams
    • Graffiti Flickr
    • YouTube videos
    • Town Centre website
    • External blogs
    • 100 Voices
    • Social media grids
  • 8. Digital avalanches (Generation Y)
    • Digital immersion a given
    • Digital expectation of service or will go elsewhere
    • Democratic services engagement
    • Crowd sourcing planning
    • Open data/mash ups
    • The NHS – opening a can of worms
    • Reliable, flexible, transparent, personalised, stable, integrated framework as a hub
  • 9. Analogue to digital?
    • Will take time for residents to catch up
    • Preparing for the moment they do
    • Experimenting with innovation & creativity to change the way we deliver our Services in an age of austerity
    • Providing training & incentives to assist in take up
    • Aim: All channels open to 2 way communication within an organisation designed to use it