Local Government:
Analogue to Digital
Blackburn with Darwen Borough
Council in the 21st
century
Out with the old?
 Accrington Observer being produced in
Manchester
• Burnley Express production moving to
Preston
• Lanc...
Digitally appropriate?
 54% of 18-24’s have social networking
profiles they use regularly
 Facebook estimates reach for
...
Digital Inclusion
 490,000 public sector jobs to go
 Central government pushing for all
transactions to occur online
 L...
Baby steps
 1-2-1 engagement with individual influencers on
Twitter
 Online reading groups run by the library/social
med...
Fear of the future
 Have we always allowed people to talk
back?
 Fear of what will happen if floodgates
opened
 Value i...
Building the paths for the future to
walk
 BWD Winter (maps, GPS, Facebook,
Twitter, Met Office, schools)
 Advertising o...
Digital avalanches
(Generation Y)
 Digital immersion a given
 Digital expectation of service or will go
elsewhere
 Demo...
Analogue to digital?
 Will take time for residents to catch up
 Preparing for the moment they do
 Experimenting with in...
Analogue to digital?
 Will take time for residents to catch up
 Preparing for the moment they do
 Experimenting with in...
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Local government: Analogue to Digital

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Presentation given to Northern Bloggers in Leeds on Friday, 22nd October 2010.

For further information, please contact Louise on @loulouk on Twitter.

Published in: Technology, Business
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  • 45% consists of * 17% formerly classified as unfit Category 1. * 10-15% number of H & S risks formally identified but not necessarily crossing over with above. * 15% fall below Decent Home Standard
  • Local government: Analogue to Digital

    1. 1. Local Government: Analogue to Digital Blackburn with Darwen Borough Council in the 21st century
    2. 2. Out with the old?  Accrington Observer being produced in Manchester • Burnley Express production moving to Preston • Lancashire Telegraph circulation down to 28,000 & falling • Proposed restrictions on number of issues of local government ‘newspapers’ permitted
    3. 3. Digitally appropriate?  54% of 18-24’s have social networking profiles they use regularly  Facebook estimates reach for Blackburn/Darwen of approximately 60,000  Population of Blackburn/Darwen is 137,000 at last census  45% of borough’s housing considered ‘unsatisfactory’
    4. 4. Digital Inclusion  490,000 public sector jobs to go  Central government pushing for all transactions to occur online  Local government transactions, including paying Council Tax, wrapped up in this  Online transaction costs 27p. Telephone £3.22. Face to face £6.56. Src: Nesta/Socitm  Free platforms, free tools, open source code
    5. 5. Baby steps  1-2-1 engagement with individual influencers on Twitter  Online reading groups run by the library/social media workshops  Facebook groups for Council run services/entertainment (Darwen Festival, Darwen Leisure Centre)  Broadcast Twitter streams  Using ‘events’ days such as National Poetry Day to make broadcasts interesting  Internal blogs
    6. 6. Fear of the future  Have we always allowed people to talk back?  Fear of what will happen if floodgates opened  Value in preparing workflows before that happens  What are we expecting people to say?  We have to talk to people on their preferred channel
    7. 7. Building the paths for the future to walk  BWD Winter (maps, GPS, Facebook, Twitter, Met Office, schools)  Advertising our groups & streams  Graffiti Flickr  YouTube videos  Town Centre website  External blogs  100 Voices  Social media grids
    8. 8. Digital avalanches (Generation Y)  Digital immersion a given  Digital expectation of service or will go elsewhere  Democratic services engagement  Crowd sourcing planning  Open data/mash ups  The NHS – opening a can of worms  Reliable, flexible, transparent, personalised, stable, integrated framework as a hub
    9. 9. Analogue to digital?  Will take time for residents to catch up  Preparing for the moment they do  Experimenting with innovation & creativity to change the way we deliver our Services in an age of austerity  Providing training & incentives to assist in take up  Aim: All channels open to 2 way communication within an organisation designed to use it
    10. 10. Analogue to digital?  Will take time for residents to catch up  Preparing for the moment they do  Experimenting with innovation & creativity to change the way we deliver our Services in an age of austerity  Providing training & incentives to assist in take up  Aim: All channels open to 2 way communication within an organisation designed to use it

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