DM Event: The Facebook Ecosystem Speaker Series 2                                            web                          ...
Justin Kistner                                            February 8th, 2012© 2012 Webtrends, All Rights Reserved.
Social shift2008                                       2011                                Twitter                        ...
Social shift2008                                                                 2011        Method: Publishing           ...
Facebook’s ad network is growing 125% faster    than Google’s did                                           web           ...
Ads to fans                       .05%              Avg. CTR of ads to non-fans                       .35%              Av...
The new list marketing© 2012 Webtrends, All Rights Reserved.   |7
Performance social campaigns                                         Like                            Ad                   ...
The truth about wall posts                                           web                 EdgeRank                mobile© 2...
Engagement Examples                            3.1M fans    High    Low© 2012 Webtrends, All Rights Reserved.   | 10
Engagement earns fans         Brand Invite/Ad                         75%         Friend                            59%   ...
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DM Event Facebook Ecosystem 2

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DM Event Facebook Ecosystem 2

  1. 1. DM Event: The Facebook Ecosystem Speaker Series 2 web mobile Lou Kerner Michael Scissons - Syncaps Justin Kistner - Webtrends © 2012 Webtrends, All Rights Reserved. social February 8, 2012 |1
  2. 2. Justin Kistner February 8th, 2012© 2012 Webtrends, All Rights Reserved.
  3. 3. Social shift2008 2011 Twitter LinkedIn Tumblr MySpace Facebook © 2012 Webtrends, All Rights Reserved. |3
  4. 4. Social shift2008 2011 Method: Publishing Method: Campaigns Media: Owned and Earned Media: Paid Metrics: Mentions, Share of Metrics: Impressions, CTR, Voice, Sentiment, etc. CPA, Conversions, etc. Tools: Monitoring, CMSs, Tools: Ad Manager, App communication clients, etc. Builder, Analytics, etc. © 2012 Webtrends, All Rights Reserved. |4
  5. 5. Facebook’s ad network is growing 125% faster than Google’s did web mobile© 2012 Webtrends, All Rights Reserved. social |5
  6. 6. Ads to fans .05% Avg. CTR of ads to non-fans .35% Avg. CTR of ads to fans© 2012 Webtrends, All Rights Reserved. |6
  7. 7. The new list marketing© 2012 Webtrends, All Rights Reserved. |7
  8. 8. Performance social campaigns Like Ad App Post Tweet Site Email© 2012 Webtrends, All Rights Reserved. |8
  9. 9. The truth about wall posts web EdgeRank mobile© 2012 Webtrends, All Rights Reserved. social |9
  10. 10. Engagement Examples 3.1M fans High Low© 2012 Webtrends, All Rights Reserved. | 10
  11. 11. Engagement earns fans Brand Invite/Ad 75% Friend 59% Search 49% Total Fans Engagement© 2012 Webtrends, All Rights Reserved. | 11
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