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Facebook Advertising And The Marketing MixMay 2012
Facebook has acommanding share ofthe display ad market                        2
Facebook recentlylaunched new adproducts                    3
Pages becomemission control foryour business                      4
Anatomy of the newFacebook brandpage                     5
Premium ads – newad opportunities                    6
Premium ads –mobile                7
Premium ads –Reach Generator                  Reach generator enables brands to                  reach 75% of their fans o...
What are advertisersreally getting fromtheir spend?   Master storytelling on the world’s   largest social platform integra...
Fb ecosystem 051112 gc
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Fb ecosystem 051112 gc

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  • Transcript of "Fb ecosystem 051112 gc"

    1. 1. Facebook Advertising And The Marketing MixMay 2012
    2. 2. Facebook has acommanding share ofthe display ad market 2
    3. 3. Facebook recentlylaunched new adproducts 3
    4. 4. Pages becomemission control foryour business 4
    5. 5. Anatomy of the newFacebook brandpage 5
    6. 6. Premium ads – newad opportunities 6
    7. 7. Premium ads –mobile 7
    8. 8. Premium ads –Reach Generator Reach generator enables brands to reach 75% of their fans on a regular basis, driving brand content into the newsfeed of ever more of their fans 8
    9. 9. What are advertisersreally getting fromtheir spend? Master storytelling on the world’s largest social platform integrating paid owned and earned media to reach fans like never before 9
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