Facebook instagram vic singh of tracks

+VIC SINGH

ABOUT VIC SINGH! Founder and CEO of Tracks, a mobile startup! Venture capitalist! MBA, Columbia! BSE, UPENN2

PHOTO TAKING IS EXPLODING SOURCE - 1000 MEMORIES3

THE ALWAYS-CONNECTED CAMERA IS IN YOUR POCKET SOURCE: PHOTOROCKET ! 3/5 people take photos with their phone ! > 1 billion camera phones today4

FACEBOOK IS THE WORLD’S BIGGEST PHOTO SHARING SITE SOURCE: PHOTOROCKET5

INSTAGRAM IS THE BIGGEST MOBILE PHOTO SOCIAL NETWORK 1 Billion Photos Shared6

5 REASONS THE ACQUISITION MAKES SENSE7

#1: INSTAGRAM IS GROWING 4X FASTER THAN FACEBOOK !(#!! !(%!! !#!! !%!! !"#$"%&())(*+",% !&#!! !&%!! !$#!! !$%!! !#!! !"!!!! $!)**+! $!,-./0! $!1*23! $4#!1*235!8

#2: FACEBOOK DEFENDS AGAINST COMPETITORS! The leading photo app on Twitter ! Social is the single biggest initiative! Twitter is an asymmetric network ! Google+ is scaling the user base! Instagram is Twitter for photos ! NOT organic and NOT Mobile First!Twitter founder is Instagram investor ! Highly acquisitive and keeps indy9

#3: AT $30/USER INSTAGRAM IS ACTUALLY CHEAP FB = $118/USER TWITTER = $55/USER SOURCE: WAXY.ORG10

#4: HUGE MONETIZATION OPPORTUNITY11

#5: DEEP USER ENGAGEMENT ! 10 million new users on Android during first week ! 30 million+ iPhone users ! 1 billion+ photos uploaded ! 5 million+ photos per day ! 575 likes per second ! 81 comments per second12

WHAT SHOULD FACEBOOK DO WITH INSTAGRAM? NOTHING! OR?13

TRACKS IS DRIVING THE NEXT WAVE - PRIVATE MOBILE SOCIAL Make a track Add friends Take photos/videos14

VIC@TRACKS.IO WWW.TRACKS.IO @TRACKS @VICSINGH15

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Facebook instagram vic singh of tracks

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