Facebook instagram lou kerner of social internet fund
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  • Great conference call! Thx to Robert Scoble, Peter Relan and Vic Singh. To listen to a replay dial 888-632-8973, or 585-295-6791 (if outside the U.S.), The replay code is 599-456-76# . Vic's slides are at
    http://www.slideshare.net/loukerner2/facebook-instagram-vic-singh-of-tracks
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Facebook instagram lou kerner of social internet fund Presentation Transcript

  • 1. Lou Kerner Presentation, April 23 2012
  • 2. Instagram Is A Social Netowrk
  • 3. It’s About Reaching An Audience
  • 4. The Most “Liked” Photo On InstagramJustin Beiber – 75,000 Likes, 1.4mm Followers
  • 5. It’s About Sharing A MomentMost Popular Instagram Locations
  • 6. Isntagram’s Global Communities
  • 7. Top 10 Reasons Facebook Bought Instagram1. It’s the fastest growing social network in the world2. Android release yielded 1mm new users in 12 hrs3. It’s got a killer mobile interface/team4. Photo’s are core to social networking5. It’s a platform, and API usage is soaring (Postgram Screenstagram, Foodspotting, Dropbox, The Fancy)
  • 8. Top 10 Reasons Facebook Bought Instagram 6. Opengraph integration – optimized for Timeline 7. Competitors – keeps it out of Google’s hands 8. Brands love Instagram – From news sites (ABC, NBC, CNN) to clothing lines (Burberry, Gucci) 9. It’s $50mm funding round – it was poised to expand the breadth of its service
  • 9. Facebook Photo Uploading & Tagging
  • 10. Top 10 Reasons Facebook Bought Instagram 10. It’s ALL about the data - Where you are - Who you’re with - What you’re doing
  • 11. Is Instagram Worth $1B?Facebook Mobile Access – It’s App Lags