Lou Kerner Presentation, April 23 2012
Instagram Is A Social Netowrk
It’s About Reaching An Audience
The Most “Liked” Photo On InstagramJustin Beiber – 75,000 Likes, 1.4mm Followers
It’s About Sharing A MomentMost Popular Instagram Locations
Isntagram’s Global Communities
Top 10 Reasons Facebook Bought Instagram1.   It’s the fastest growing social network in the world2.   Android release yiel...
Top 10 Reasons Facebook Bought Instagram 6. Opengraph integration – optimized for    Timeline 7. Competitors – keeps it ou...
Facebook Photo Uploading & Tagging
Top 10 Reasons Facebook Bought Instagram 10. It’s ALL about the data        - Where you are        - Who you’re with      ...
Is Instagram Worth $1B?Facebook Mobile Access – It’s App Lags
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Facebook instagram lou kerner of social internet fund

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  • Great conference call! Thx to Robert Scoble, Peter Relan and Vic Singh. To listen to a replay dial 888-632-8973, or 585-295-6791 (if outside the U.S.), The replay code is 599-456-76# . Vic's slides are at
    http://www.slideshare.net/loukerner2/facebook-instagram-vic-singh-of-tracks
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Facebook instagram lou kerner of social internet fund

  1. 1. Lou Kerner Presentation, April 23 2012
  2. 2. Instagram Is A Social Netowrk
  3. 3. It’s About Reaching An Audience
  4. 4. The Most “Liked” Photo On InstagramJustin Beiber – 75,000 Likes, 1.4mm Followers
  5. 5. It’s About Sharing A MomentMost Popular Instagram Locations
  6. 6. Isntagram’s Global Communities
  7. 7. Top 10 Reasons Facebook Bought Instagram1. It’s the fastest growing social network in the world2. Android release yielded 1mm new users in 12 hrs3. It’s got a killer mobile interface/team4. Photo’s are core to social networking5. It’s a platform, and API usage is soaring (Postgram Screenstagram, Foodspotting, Dropbox, The Fancy)
  8. 8. Top 10 Reasons Facebook Bought Instagram 6. Opengraph integration – optimized for Timeline 7. Competitors – keeps it out of Google’s hands 8. Brands love Instagram – From news sites (ABC, NBC, CNN) to clothing lines (Burberry, Gucci) 9. It’s $50mm funding round – it was poised to expand the breadth of its service
  9. 9. Facebook Photo Uploading & Tagging
  10. 10. Top 10 Reasons Facebook Bought Instagram 10. It’s ALL about the data - Where you are - Who you’re with - What you’re doing
  11. 11. Is Instagram Worth $1B?Facebook Mobile Access – It’s App Lags
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