DM Event: Goodreads

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  • Into Happy Havens, my novel of romance in an unusual setting, follows the fortunes of a young American tour guide and an ambitious hotel manager from Inner London. He is driven by ambition. She is motivated by unequivocal support - but will love triumph over ambition?
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DM Event: Goodreads

  1. 1. Apps for Facebook TimelineGoodreads invited to be one of thefirst apps on Facebook Timeline.Own “read” when it comes to bookson Facebook.Goodreads is one of only a handfulof apps to have introduced abilityto add historical data to Timeline. 2
  2. 2. What is Goodreads? Goodreads is the largest site for readers and book recommendations in the world.We have over 7 million registered members, and we’re a top 10 social network according to the December Comscore report1.Goodreads is focused on the problem of book discovery. 1TopSocial Networks (December Comscore) 1. Facebook 2. Twitter 3. LinkedIn 4. MySpace 5. Tumblr 6. DeviantArt 7. MyLife.com sites 8. Windows Live Profile 9. Pinterest 10. Goodreads
  3. 3. Example: Otis’ ShelvesGoodreads members build shelves of their favorite books and discover new books.
  4. 4. Deep Reading Data• 250 million books shelved• growing at 14 million a month
  5. 5. 5,750,000 Books Added To-Read In January 2012Every second... 2 books were discovered on Goodreads
  6. 6. Goodreads Actions Posted to Facebook• Started Reading 50% of new Goodreads members connect to Facebook• Finished Reading• Made Progress• Added to to-read• Rated
  7. 7. Facebook Makes It Easy To Connect To Friends
  8. 8. Goodreads App for Facebook Timeline Monthly & Annual Summaries
  9. 9. Books You Read at Key Moments in Your Life
  10. 10. Newsfeed Drives DiscoveryUpdates go on your TimelineAnd on your friends’ newsfeeds
  11. 11. Add Historical Data to Complete Your Timeline
  12. 12. Goodreads App for Facebook Timeline Performance To Date Monthly Active Users Grew 122%
  13. 13. Goodreads App for Facebook Timeline Performance To Date 75% more clicks in the same time period
  14. 14. Mutual EcoSystem BenefitsFacebookGoodreads
  15. 15. Otis Y Chandler, CEOotis@goodreads.comgoodreads.com/otis twitter.com/otown 16

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