The Facebook Ecosystem               Rick Marini         Founder & CEO of    The largest professional network on Facebook
BranchOut… by the numbers• Largest professional network on Facebook• Over 12 Million users with 400 million professionalco...
Recruiters find top talent faster through BranchOutMaximize Job Reach                                             Connect ...
Recent Awards and Accolades                                   2012 OnMedia 100 Top Private Companies                      ...
Social Media… by the numbers• Social media accounts for 1 out of every 6  minutes spent online• Social media advertising w...
Facebook… by the numbers• 845 million monthly users• 483 million come back daily• 20% of time spent on internet (10% for G...
Future of the Facebook Ecosystem•   The last 3 years on Facebook were dominated    by social gaming companies
•   The next...
The world (and Facebook)     is going mobile       • Mobile will surpass PC       internet usage by 2015       • 83% of in...
BranchOut: One of the largest mobile apps on Facebook                                                                     ...
Source: insidefacebook.com Marc 5th, 2012BranchOut.com - Proprietary and Confidential, 2012. Do not distribute.
How did BranchOut become thefastest growing app on Facebook?•   Network effect – critical mass inflection point•   Growth ...
Upcoming SlideShare
Loading in …5
×

DM Event: BranchOut

670 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
670
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Happy to be here fore 3 reasons: audience, SHRM, 12 years in social media
  • NY Times
  • NY Times
  • NY Times
  • Location based services, QR codes, photo sharing, instagram
  • NY Times
  • DM Event: BranchOut

    1. 1. The Facebook Ecosystem Rick Marini Founder & CEO of The largest professional network on Facebook
    2. 2. BranchOut… by the numbers• Largest professional network on Facebook• Over 12 Million users with 400 million professionalconnections – all through Facebook• Largest job board on Facebook with 3 million jobs• Ranked the #1 fastest growing app on Facebook inFebruary 2012• Users leverage their existing Facebook social graphfor jobs, recruiting, sales and networking in a safe,secure professional way.
    3. 3. Recruiters find top talent faster through BranchOutMaximize Job Reach Connect with Prospects Source Relevant Candidates • Advertise to millions by • Reach new candidates by • Access largest talent posting your job to posting listings on your database to search for BranchOut’s active Facebook page where they millions of qualified professional network can be shared candidates • Expand your reach by • Increase referrals by • Match opportunities to making jobs on Facebook, sourcing candidates through people in your network using Twitter and through direct employee connections BranchOut’s advanced filters messaging & matching functionality • Entice candidates by promoting company culture • Stay in control by keeping all contacts and IP even when recruiters leave your company $49/slot $5,000/year $299/monthBranchOut.com - Proprietary and Confidential, 2011. Do not distribute.
    4. 4. Recent Awards and Accolades 2012 OnMedia 100 Top Private Companies 2011 Human Resource Executive #1 HR Product of the Year Award Goldman Sachs Top 50 Private Internet Company to IPO Dow Jones FasTech 50 Award DLD One of Twenty High-potential Start UpsBranchOut.com - Proprietary and Confidential, 2012. Do not distribute.
    5. 5. Social Media… by the numbers• Social media accounts for 1 out of every 6 minutes spent online• Social media advertising will increase from $2.1 billion to $8.3 billion by 2015• 89% of companies use social media for recruiting• In 3 years Gen-Y will make up 50% of the workforce
    6. 6. Facebook… by the numbers• 845 million monthly users• 483 million come back daily• 20% of time spent on internet (10% for Google)• 85% of Internet users have FB account• 20 million apps accessed daily• 28% of Gen-Y checks Facebook before getting out of the bed
    7. 7. Future of the Facebook Ecosystem• The last 3 years on Facebook were dominated by social gaming companies
• The next 3 years we will see the emergence of utility apps• Verticals with “social” baked in on day 1 are poised for success on Facebook• FB Mobile could overtake web soon
    8. 8. The world (and Facebook) is going mobile • Mobile will surpass PC internet usage by 2015 • 83% of internet usage in India is mobile • Facebook will be a “mobile company” in 1-2 years. Already over 350 million monthly active users.
    9. 9. BranchOut: One of the largest mobile apps on Facebook Source: Facebook App Developer Blog Feb 24, 2012BranchOut.com - Proprietary and Confidential, 2012. Do not distribute.
    10. 10. Source: insidefacebook.com Marc 5th, 2012BranchOut.com - Proprietary and Confidential, 2012. Do not distribute.
    11. 11. How did BranchOut become thefastest growing app on Facebook?• Network effect – critical mass inflection point• Growth Team – A/B testing, optimizing, anayltics• Mobile – from 0% to 40% of traffic in 3 months• Press – conv rates increase with better awareness

    ×