Happy to be here fore 3 reasons: audience, SHRM, 12 years in social media
Location based services, QR codes, photo sharing, instagram
DM Event: BranchOut
The Facebook Ecosystem Rick Marini Founder & CEO of The largest professional network on Facebook
BranchOut… by the numbers• Largest professional network on Facebook• Over 12 Million users with 400 million professionalconnections – all through Facebook• Largest job board on Facebook with 3 million jobs• Ranked the #1 fastest growing app on Facebook inFebruary 2012• Users leverage their existing Facebook social graphfor jobs, recruiting, sales and networking in a safe,secure professional way.
Recruiters find top talent faster through BranchOutMaximize Job Reach Connect with Prospects Source Relevant Candidates • Advertise to millions by • Reach new candidates by • Access largest talent posting your job to posting listings on your database to search for BranchOut’s active Facebook page where they millions of qualified professional network can be shared candidates • Expand your reach by • Increase referrals by • Match opportunities to making jobs on Facebook, sourcing candidates through people in your network using Twitter and through direct employee connections BranchOut’s advanced filters messaging & matching functionality • Entice candidates by promoting company culture • Stay in control by keeping all contacts and IP even when recruiters leave your company $49/slot $5,000/year $299/monthBranchOut.com - Proprietary and Confidential, 2011. Do not distribute.
Recent Awards and Accolades 2012 OnMedia 100 Top Private Companies 2011 Human Resource Executive #1 HR Product of the Year Award Goldman Sachs Top 50 Private Internet Company to IPO Dow Jones FasTech 50 Award DLD One of Twenty High-potential Start UpsBranchOut.com - Proprietary and Confidential, 2012. Do not distribute.
Social Media… by the numbers• Social media accounts for 1 out of every 6 minutes spent online• Social media advertising will increase from $2.1 billion to $8.3 billion by 2015• 89% of companies use social media for recruiting• In 3 years Gen-Y will make up 50% of the workforce
Facebook… by the numbers• 845 million monthly users• 483 million come back daily• 20% of time spent on internet (10% for Google)• 85% of Internet users have FB account• 20 million apps accessed daily• 28% of Gen-Y checks Facebook before getting out of the bed
Future of the Facebook Ecosystem• The last 3 years on Facebook were dominated by social gaming companies • The next 3 years we will see the emergence of utility apps• Verticals with “social” baked in on day 1 are poised for success on Facebook• FB Mobile could overtake web soon
The world (and Facebook) is going mobile • Mobile will surpass PC internet usage by 2015 • 83% of internet usage in India is mobile • Facebook will be a “mobile company” in 1-2 years. Already over 350 million monthly active users.
BranchOut: One of the largest mobile apps on Facebook Source: Facebook App Developer Blog Feb 24, 2012BranchOut.com - Proprietary and Confidential, 2012. Do not distribute.
Source: insidefacebook.com Marc 5th, 2012BranchOut.com - Proprietary and Confidential, 2012. Do not distribute.
How did BranchOut become thefastest growing app on Facebook?• Network effect – critical mass inflection point• Growth Team – A/B testing, optimizing, anayltics• Mobile – from 0% to 40% of traffic in 3 months• Press – conv rates increase with better awareness
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