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DM Event: Facebook Commerce - 8thBridge
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DM Event: Facebook Commerce - 8thBridge

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  • 1. DM Event: The Facebook Ecosystem Speaker Series Lou Kerner Niel Robertson – Trada Scissons - Syncapse Nick Bellamo – 8 th Bridge February 22, 2012 Lou Kerner - SecondShares Niel Robertson – Trada Nick Bellomo – 8 th Bridge February 22, 2012 DeMatteo Monness Event: Facebook and The Rise of Social Commerce
  • 2. Economics of Social Commerce February 2012 Nick Bellomo Chief Financial Officer
  • 3. Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers across channels.
  • 4.
  • 5.
  • 6. Version 1. F-Commerce
  • 7.
    • Not Unique Experience
    • Concerns over Security
    • Not on Facebook to Shop
    • Expected Deep Discounts
    • Brand shares are ineffective
    Underwhelming Performance
  • 8. But Facebook Can Have a Huge Impact on Web Traffic % of eRetail Company’s Web Traffic from Facebook Source: Alexa 2/17/2012
  • 9. Custom Open Graph Introduction
    • Facebook Timeline
    • Frictionless Sharing
    • Custom Social Actions
  • 10. Custom Open Graph Actions Attended Stayed Wearing Likes Wants Owns Friends Friends
  • 11. Unleash Advocates & Viral Activity Your Website Ticker Ticker News Feed Timeline
  • 12. F8 Open Graph Partners Spotify - Subscriber Growth Spotify - Monthly Active Users 50% 300%
  • 13. F8 Open Graph Partners
    • Yahoo! News 600% Increase in Referral Traffic
    • Washington Post Added 3.5 Mil New Readers
    • The Guardian Saw 1 Mil. New Imps/Day
  • 14. Open Graph Beta Launch 60 Launch Partners
  • 15. 8thBridge: Ticketmaster Open Graph
  • 16. “ Of all the new Open Graph apps launched, Ticketmaster’s Facebook experience is the most impressive .” -TechCrunch January 18, 2012
  • 17. Facebook Timeline Apps’ Impact on Referral Traffic 1 Month After Integration Shopping & Fashion Traffic from Facebook 60% Daily signups 500% Traffic from Facebook 50% Entertainment Time spent on site 60% New traffic & new users 20% Food # of visits and activities shared 300% New traffic & new users 400% New user registrations 3,000% News Traffic from Facebook 600% Daily browsers 12% Source: Facebook
  • 18. New Open Graph’s Impact on Usage 1 Month After Integration
  • 19. Economics of Social Commerce 90% trust recommendations from people they know - Nielsen
  • 20. Economics of Social Commerce Social Action Data Improves Re-Targeting, Relevance Tickets on Sale!
  • 21. Key Success Metrics
    • Facebook Referral Traffic
    • Apps Installed, Install Rate
    • Social Actions Created
    • Story Impressions
    • Sales, Sign-Ups
    Economics of Social Commerce
  • 22. Thank You!

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