DM Event: Facebook Commerce - 8thBridge

DM Event: The Facebook Ecosystem Speaker Series Lou Kerner Niel Robertson – Trada Scissons - Syncapse Nick Bellamo – 8 th Bridge February 22, 2012 Lou Kerner - SecondShares Niel Robertson – Trada Nick Bellomo – 8 th Bridge February 22, 2012 DeMatteo Monness Event: Facebook and The Rise of Social Commerce

Economics of Social Commerce February 2012 Nick Bellomo Chief Financial Officer

Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers across channels.

Version 1. F-Commerce

Not Unique Experience
Concerns over Security
Not on Facebook to Shop
Expected Deep Discounts
Brand shares are ineffective
Underwhelming Performance

But Facebook Can Have a Huge Impact on Web Traffic % of eRetail Company’s Web Traffic from Facebook Source: Alexa 2/17/2012

Custom Open Graph Introduction
Facebook Timeline
Frictionless Sharing
Custom Social Actions

Custom Open Graph Actions Attended Stayed Wearing Likes Wants Owns Friends Friends

Unleash Advocates & Viral Activity Your Website Ticker Ticker News Feed Timeline

F8 Open Graph Partners Spotify - Subscriber Growth Spotify - Monthly Active Users 50% 300%

F8 Open Graph Partners
Yahoo! News 600% Increase in Referral Traffic
Washington Post Added 3.5 Mil New Readers
The Guardian Saw 1 Mil. New Imps/Day

Open Graph Beta Launch 60 Launch Partners

8thBridge: Ticketmaster Open Graph

“ Of all the new Open Graph apps launched, Ticketmaster’s Facebook experience is the most impressive .” -TechCrunch January 18, 2012

Facebook Timeline Apps’ Impact on Referral Traffic 1 Month After Integration Shopping & Fashion Traffic from Facebook 60% Daily signups 500% Traffic from Facebook 50% Entertainment Time spent on site 60% New traffic & new users 20% Food # of visits and activities shared 300% New traffic & new users 400% New user registrations 3,000% News Traffic from Facebook 600% Daily browsers 12% Source: Facebook

New Open Graph’s Impact on Usage 1 Month After Integration

Economics of Social Commerce 90% trust recommendations from people they know - Nielsen

Economics of Social Commerce Social Action Data Improves Re-Targeting, Relevance Tickets on Sale!

Key Success Metrics
Facebook Referral Traffic
Apps Installed, Install Rate
Social Actions Created
Story Impressions
Sales, Sign-Ups
Economics of Social Commerce

Thank You!

DM Event: Facebook Commerce - 8thBridge

by Lou Kerner2 on Feb 22, 2012

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DM Event: Facebook Commerce - 8thBridge Presentation Transcript