Online Video:A Statistical ReviewDan Piech, Senior Product Manager | February 5, 2013@DanPiechAll stats are for U.S.      ...
We Provide Insights and ActionsWe are an internet technology companythat measures what people do as theynavigate the digit...
comScore 2 Million Person Global PanelComprehensive View of Digital Consumer Behavior                                     ...
The comScore Census Network™ (CCN™)                                                 Over 1.5 Trillion                     ...
82 MILLION AMERICANS      ARE GOING TO WATCH 1.6 BILLION VIDEOS                            TODAY.    © comScore, Inc.   Pr...
188 MILLION AMERICANS      ARE GOING TO WATCH265 VIDEOS PER PERSON       THIS MONTH.    © comScore, Inc.   Proprietary.   ...
ONLINE VIDEO REACHES                             >85%OF U.S. INTERNET USERS    © comScore, Inc.   Proprietary.   Source: c...
NUMBER OF VIDEOS WATCHED ONLINE                     +800%OVER LAST 6 YEARS  © comScore, Inc.   Proprietary.   Source: comS...
The Rise of the U.S. Digital Video Viewing Audience                                                                       ...
Top Video Content Publishers by Unique Viewers   1                                        153M                     6      ...
Top Video Content Publishers by Video Views   1                                         13B                     6         ...
% Share of Content Video Views                                                                                            ...
TOP 20 YouTube PartnersYouTube Partner                     Unique Viewers Video Views                                    p...
Males aged 12–49 comprise 80%   of time spent viewing Machinima videos.      © comScore, Inc.   Proprietary.   Source: com...
More than 83% of Internet users  now consume video across all age groups            91%                                   ...
18-24 year-olds have emerged to be the   heaviest consumers of digital video                    398                       ...
Men and women are equally likely to watchonline video                                                                     ...
But men watch 1.8x as many videos online aswomen                                                                          ...
And men account for 70% of total time spentviewing online      29.3%                                                      ...
2013 PREDICTEDONLINE VIDEO AD SPEND:  $4.14 BILLION    © comScore, Inc.   Proprietary.   Source: eMarketer   20
22.6%OF ONLINE VIDEOS VIEWED    WERE AD VIDEOS, +60% YEARLY GROWTH     © comScore, Inc.   Proprietary.   21
All Online Video                                                                        Television             1.9%       ...
Long-Form Premium TV-content Online                                                          Television           8.1%    ...
Consumers are Always Connected                                                            PCs                      Tablets...
Engaging transient consumers across all devices is key to success  Smartphone           PC/MAC                      Tablet...
Thank you!@DanPiech                                                       www.comscore.comDan Piech, Senior Product Manage...
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Comscore slides online video a statistical review

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  • Key MessagecomScore is focused on providing insights and actions for our clients.Supporting Talking PointsWe are an internet technology company focused on maximizing the value of our clients’ digital investmentsOur insights come from the ability to measure what consumers do as they navigate the digital world
  • Key MessageOne of comScore’s differentiated data sources is an opt-in global panel of 2M people which provides rich information on audience demographics and consumer digital engagement.Supporting Talking PointsOur panel allows us to capture depth of consumer digital behavior across platforms (PC, TV, Server, Point of Sales <POS>, Tablets, Smartphones, Gaming) and dimensions (Online Advertising, Video, etc.)
  • Key MessageThe comScore Census Network (CCN) provides census-level, big data powered insights captured from over 1.5 Trillion digital interactions per month.Supporting Talking PointsCCN collects and processes census-level data for sites and apps all over the world, capturing visitation, ad exposure, video usage, search information, and more, across various devices, including PCs, smartphones and tablets, making it one of the largest and most comprehensive ‘big data’ repositories on digital activity in the worldcomScore combines the panel and our CCN data sources using its Unified Digital Measurement(UDM®) technology to provide the most trusted and comprehensive person-based (as opposed to cookie-based) measurement available
  • Comscore slides online video a statistical review

    1. 1. Online Video:A Statistical ReviewDan Piech, Senior Product Manager | February 5, 2013@DanPiechAll stats are for U.S. © comScore, Inc. Proprietary.
    2. 2. We Provide Insights and ActionsWe are an internet technology companythat measures what people do as theynavigate the digital world –and turns that information into insightsand actions for our clients to maximizethe value of their digital investments. © comScore, Inc. Proprietary. V0113 2
    3. 3. comScore 2 Million Person Global PanelComprehensive View of Digital Consumer Behavior Online Advertising Website and Video App Usage PC TV Gaming Server E-Commerce Search Smart POS phone Tablet Online Demo- Behavioral graphic Profiles Profiles © comScore, Inc. Proprietary. V0113 3
    4. 4. The comScore Census Network™ (CCN™) Over 1.5 Trillion Digital Interactions Per Month  Measurement from 172 countries  Over 1.5 Million domains  Greater than 85% of all devices © comScore, Inc. Proprietary. V0113 4
    5. 5. 82 MILLION AMERICANS ARE GOING TO WATCH 1.6 BILLION VIDEOS TODAY. © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 5
    6. 6. 188 MILLION AMERICANS ARE GOING TO WATCH265 VIDEOS PER PERSON THIS MONTH. © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 6
    7. 7. ONLINE VIDEO REACHES >85%OF U.S. INTERNET USERS © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 7
    8. 8. NUMBER OF VIDEOS WATCHED ONLINE +800%OVER LAST 6 YEARS © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 8
    9. 9. The Rise of the U.S. Digital Video Viewing Audience Late Majority 180 160 Early Majority 140 120 100 80 60 40 Total Unique Video Viewers (MM) 20 0Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 © comScore, Inc. Proprietary. Source: comScore Video Metrix 9
    10. 10. Top Video Content Publishers by Unique Viewers 1 153M 6 42M 2 59M 7 42M 3 52M 8 41M 4 50M 9 38M 5 48M 10 35M © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 – Content Videos Only 10
    11. 11. Top Video Content Publishers by Video Views 1 13B 6 510M 2 692M 7 472M 3 612M 8 431M 4 592M 9 419M 5 539M 10 383M © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 – Content Videos Only 11
    12. 12. % Share of Content Video Views YouTube AOL, Inc. All Other YouTube Hulu 31% 48% VEVO Netflix NDN Microsoft Sites Viacom Digital Facebook Yahoo! Sites CBS Interactive Turner Digital Blinkx Dailymotion.com ESPN 2% All Other © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 – Excluding Adult Content 12
    13. 13. TOP 20 YouTube PartnersYouTube Partner Unique Viewers Video Views per month per monthVEVO 50.5M 564MFullscreen 31.1M 191MMaker Studios Inc. 30.0M 363MWarner Music 26.0M 141MMachinima 26.0M 502MBroadbandTV 13.4M 80MCollective Digital Studio 9.3M 59MAlloy Digital 8.6M 58MMOVIECLIPS 8.5M 30MNBC Entertainment 6.9M 21MRevision3 Corp 6.7M 26M © comScore, Inc. Proprietary. 13
    14. 14. Males aged 12–49 comprise 80% of time spent viewing Machinima videos. © comScore, Inc. Proprietary. Source: comScore Video Metrix 14
    15. 15. More than 83% of Internet users now consume video across all age groups 91% Percent of web users who watch video in a month 88% 86% 85% 84% 84% 83%AGE 12-17 18-24 25-34 35-44 45-54 55-64 65+ © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 15
    16. 16. 18-24 year-olds have emerged to be the heaviest consumers of digital video 398 381 Average Videos Watched Nov-08 per Viewer in a Month Dec-12 255 268 252 225 181 98 101 101 89 87 62 59AGE 12-17 18-24 25-34 35-44 45-54 55-64 65+ © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 16
    17. 17. Men and women are equally likely to watchonline video Male 49.8% Percentage of Female Video Viewers 50.2% © comScore, Inc. Proprietary. Source: comScore Video Metrix 17
    18. 18. But men watch 1.8x as many videos online aswomen Male 35.4% Percentage of Female Video Views 64.6% © comScore, Inc. Proprietary. Source: comScore Video Metrix 18
    19. 19. And men account for 70% of total time spentviewing online 29.3% Male Percentage of Total Time Spent Viewing Female 70.7% © comScore, Inc. Proprietary. Source: comScore Video Metrix 19
    20. 20. 2013 PREDICTEDONLINE VIDEO AD SPEND: $4.14 BILLION © comScore, Inc. Proprietary. Source: eMarketer 20
    21. 21. 22.6%OF ONLINE VIDEOS VIEWED WERE AD VIDEOS, +60% YEARLY GROWTH © comScore, Inc. Proprietary. 21
    22. 22. All Online Video Television 1.9% Ads Content 25% 88.1% 75%1.9% of time spent viewing video online isspent viewing ads compared to 20-30% on TV © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 22
    23. 23. Long-Form Premium TV-content Online Television 8.1% Ads Content 25% 91.9% 75% 8.1% of time spent viewing video online on long-form premium TV content is spent viewing ads compared to 20-30% on TV © comScore, Inc. Proprietary. Source: comScore Video Metrix 23
    24. 24. Consumers are Always Connected PCs Tablets rule our rule our workdays eveningsSmartphones rule our mornings12:00 am 8:00 am 6:00 pm © comScore, Inc. Proprietary. Source: comScore Custom Analytics 24
    25. 25. Engaging transient consumers across all devices is key to success Smartphone PC/MAC Tablet Gaming Watch the companies that are doing a good job with this! © comScore, Inc. Proprietary. 25
    26. 26. Thank you!@DanPiech www.comscore.comDan Piech, Senior Product Manager | February 5, 2013 www.facebook.com/comscoreinc @comScore © comScore, Inc. Proprietary.
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