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Turner - Corporate Innovation
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Turner - Corporate Innovation

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An overview of Media Camp, Turner's incubator.

An overview of Media Camp, Turner's incubator.

Published in Business
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  • 1. Emerging Technology TECHNOLOGY drives CHANGE through DISRUPTIVE FORCES acting on the media industry. As media companies look more and more like tech companies and tech companies look more like media companies - the Emerging Technology Charter is to help Turner/TW take advantage of new technology, processes, systems, business models, and tools that will give it a competitive advantage in the evolving media landscape.
  • 2. 1 Operational Alignment 1. 2. Atlanta San Francisco Product/Experienc e , Advertising and Technology Expertise from: • Google • Apple • Microsoft • Yahoo • Adobe Relationships with VCs, startups, and bell-weather companies to drive innovation Extensive R&D Lab with: • 4 traditional platform capabilities • 2 Dig cable, Sat, IPTV • Complete end-end broadcast capabilities • Digital Development Team • Multiple web encoders for OTT • Networking/Operations Experts • Supports, tests, and pilots innovations in Distribution, Advertising, and Analytics • Sports Lab is part of this to build/test against distribution platforms like: Roku, Xbox, AppleTV, etc… 3. Media Camp Turner’s “Outside-In” Innovation effort in Silicon Valley • Expanded to LA in 2013 • Model aimed at creating networking effect of startup ecosystem to work on technology and experience • Weekly interaction with technology experts, entrepreneurs, and investors to extend innovation for Turner.
  • 3. Media Camp 3 Media Camp is an “outside-in” innovation effort to create a network effect of people, startups combined with internal team to work on problems and opportunities facing the evolving media landscape. In using this approach to create a virtual “silicon valley”, we get unique and diverse approaches to drive seamless consumption of media across devices, platforms, and ecosystems – harvest and iterate on these ideas and spread out the risk and cost of innovation. External Innovation How Do We Tap Into Innovation Of Startup Ecosystem?
  • 4. 2013 San Francisco Los Angeles 10 startups (16 total alumni) Lessons Learned 2012 San Francisco •6 startups •2 acquisitions by Apple and ShareThis 2014 San Francisco Los Angeles 11 startups (27 total alumni) Media Camp – Snapshot