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Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
Time Inc Native Advertising
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Time Inc Native Advertising

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  • 1. THREE FLAVORS OF NATIVE Adam Solomon (@adam_solo) VP, Digital Ad Products & Revenue Operations Time Inc.
  • 2. IT ALL STARTS WITH AUTHENTIC CONSUMER EXPERIENCES … CONSUMERS
  • 3. ACROSS MULTIPLE PLATFORMS THROUGH THE ARC OF THE DAY Share of Time Inc. PV’s by Channel by Time of Day % of Total Pageviews for the channel 12.0% 10.0% 8.0% 6.0% 4.0% Website - PC Website - Mobile Phone Website - Tablet Tablet Magazine App 2.0% 0.0% 12:00 AM 3:00 AM BREAKING NEWS 6:00 AM 9:00 AM 12:00 PM MINUTE-BY-MINUTE UPDATES Source: Omniture Discover, Reporting Period: Mar 1 – Mar 14, 2013 3:00 PM 6:00 PM 9:00 PM RICH, LEAN-BACK EXPERIENCE
  • 4. NATIVE FLAVOR #1 Advertorial Redux EXTEND REACH THROUGH SOCIAL PLUGINS
  • 5. NATIVE FLAVOR #2 Time Amplify - Addressable Content Channels - Desktop
  • 6. NATIVE FLAVOR #2 Time Amplify - Addressable Content Channels - Mobile
  • 7. NATIVE FLAVOR #2 Time Amplify - Addressable Content Channels - Mobile
  • 8. NATIVE FLAVOR #3 Watercooler LIVE • Social feeds – – – – – Facebook Twitter YouTube LinkedIn Instagram, etc. • Custom content • Blog posts (RSS feeds)
  • 9. NATIVE FLAVOR #3 Watercooler LIVE
  • 10. THREE FLAVORS OF NATIVE Adam Solomon (@adam_solo) VP, Digital Ad Products & Revenue Operations Time Inc.

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