Time Inc Native Advertising

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Time Inc Native Advertising

  1. 1. THREE FLAVORS OF NATIVE Adam Solomon (@adam_solo) VP, Digital Ad Products & Revenue Operations Time Inc.
  2. 2. IT ALL STARTS WITH AUTHENTIC CONSUMER EXPERIENCES … CONSUMERS
  3. 3. ACROSS MULTIPLE PLATFORMS THROUGH THE ARC OF THE DAY Share of Time Inc. PV’s by Channel by Time of Day % of Total Pageviews for the channel 12.0% 10.0% 8.0% 6.0% 4.0% Website - PC Website - Mobile Phone Website - Tablet Tablet Magazine App 2.0% 0.0% 12:00 AM 3:00 AM BREAKING NEWS 6:00 AM 9:00 AM 12:00 PM MINUTE-BY-MINUTE UPDATES Source: Omniture Discover, Reporting Period: Mar 1 – Mar 14, 2013 3:00 PM 6:00 PM 9:00 PM RICH, LEAN-BACK EXPERIENCE
  4. 4. NATIVE FLAVOR #1 Advertorial Redux EXTEND REACH THROUGH SOCIAL PLUGINS
  5. 5. NATIVE FLAVOR #2 Time Amplify - Addressable Content Channels - Desktop
  6. 6. NATIVE FLAVOR #2 Time Amplify - Addressable Content Channels - Mobile
  7. 7. NATIVE FLAVOR #2 Time Amplify - Addressable Content Channels - Mobile
  8. 8. NATIVE FLAVOR #3 Watercooler LIVE • Social feeds – – – – – Facebook Twitter YouTube LinkedIn Instagram, etc. • Custom content • Blog posts (RSS feeds)
  9. 9. NATIVE FLAVOR #3 Watercooler LIVE
  10. 10. THREE FLAVORS OF NATIVE Adam Solomon (@adam_solo) VP, Digital Ad Products & Revenue Operations Time Inc.

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