The Social Internet

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Wall Street's View on Social Media

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  • The Social Internet

    1. The Social InternetLou Kerner, The Social Internet Fund, April, 2012, @loukerner
    2. The Innovator’s Delimma Source: “The Innovators Dilemma”
    3. Emergence of The Siloed Internet Started: September 1993 (“Eternal September” –AOL Connected to The Internet) 1995 Amazon LaunchedWalmart Entered It’s 50th State 2001 Walmart.com launched Sources: Wikipedia, Walmart
    4. Emergence of The Social Internet
    5. Emergence of The Social Internet Started: September 2006 Facebook Introduced the Newsfeed Massive User Rebellion May 2007 Facebook Opens It’s API Sources: Wikipedia
    6. Attributes of a Social Internet Company • They are BORN Social • They are “intertwined” with the leading Social Internet companies • They are authentic, enabling the customer to “own” the brand • They enable the customer to create, curate, & comment on content/commerce • They leverage real-time data to iterate in real-time • “Platforms” will create the most value
    7. Per Capita GDP Correlates to Social Network Penetration Source: The Pew Center, Jan. 2012
    8. The New Media Paradigm
    9. The Meteoric Rise of CityVille Source: AppData, Dec 2010-Jan 2011
    10. Largest Brand Owned Audiences Source: FanPageList, April 2012
    11. Largest Celebrity Owned Audiences Source: FanpageList, April 2012
    12. People Rule on The Social Internet Facebook Fans16.0 15.014.0 12.512.010.0 8.0 6.0 5.3 4.0 2.0 0.0 Lebron/Dwayne NBA Miami Heat Source: FanpageList, April 2012
    13. Facebook Dominates (Almost) Everywhere Source: ComScore, Jan. 2012
    14. Facebook Tracking to 1 Billion Users Source: iCrossing, Jan. 2012
    15. Facebook Leads In Engagement Too
    16. Facebook is Dominating Time Spent
    17. Zuckerberg’s Law
    18. Facebook’s Frictionless SharingIntroduced at f8 Sept., 2011
    19. Immediate Impact ofFrictionless Sharing on Spotify MAUs Source: Appdata, Sept. 2011
    20. Long Term Impact of Frictionless Sharing on Spotify MAU’s
    21. Many Sites Are BenefittingFrom Frictionless Sharing
    22. Facebook is NOT an Echo Chamber Source: Etyan Bakshy, Facebook Data Scientist, Jan. 2012
    23. eCommerce Sites Born of the Siloed Internet Source: Internet Retailer, Top 25 eCommerce Sites, 2011
    24. The Purchase Funnel - Consensus
    25. Stores on Facebook Have Had Limited Success
    26. The Purchase Funnel - Reality
    27. eCommerce Sites Born Social 30.0% 28.1% 24.6% 25.0% 24.1% 22.4% 20.5%U 20.0%ps 18.5%t 17.4%ream 15.0% FacebookTr 13.3% Googleaffic 10.0% 5.0% 0.0% Fab Threadless ModCloth Etsy Source: Alexa, April 2012
    28. Pinterest Is Quickly BecomingPart of the Social Internet Fabric 30.0% 28.1% 24.6% 25.0% 24.1% 22.4% 20.5%U 20.0%ps 18.5%t 17.4%ream Facebook 15.0%T Googler 13.3%a Pinterestff 10.8%ic 10.0% 7.1% 5.0% 4.3% 1.7% 0.0% Fab Threadless ModCloth Etsy Source: Alexa, April 2012
    29. Other Social Networks Are Also Soaring• YouTube• Google+• SlideShare.net• LinkedIn• Tumblr• Foursquare
    30. What Is Twitter?
    31. Twitter Is Growing Rapidly Source: Twitter, Wikipedia
    32. Twitter By Country Source: Addthis Data
    33. Top All Time TPS Events Source: Twitter, March 2012
    34. Weibo vs. Twitter Source: Tweibo, FanPageList, March 2012
    35. Corporate Usage is Pervasive & Twitter Leads
    36. The Customer Owns The Brand
    37. Add Value = Link to Outside Sources
    38. Tumblr – “Building The PerfectPlatform For Self Expression” Source: Tumblr, Jan, 2012
    39. Tumblr – Creative Freedom
    40. Badoo – Meet People……NOW Source: Badoo, March, 2012
    41. Google+ - 115mm “Members” Source: Leon Halland,
    42. Google+ - Countries Ranked By Penetration Source: CircleCount, March 2012
    43. Google+ - Limited Engagement Source: Social Statistics , March, 2012
    44. Google+ - Brands Just Starting To Get Traction
    45. Top 10 Google+ Brands Circled -Growing Rapidly off Small Bases Source: Simply Measured , Feb., 2012
    46. Machinima – Social Television Source: Machinima, comScore
    47. Pinterest – A Virtual Pinboard
    48. Pinterest – The Fastest Growing Site Ever Source: Alexa, April, 2012
    49. Pinterest Exhibits Remarkable Stickiness
    50. Fab.com = Social Commerce
    51. Fab.com = 2011 Best Pivot(s)• 4/10 -Fubilis launches a gay Facebook• 1/11 - more like a gay Yelp• 2/11 - more like a gay Groupon• The Big Pivot – 3 Criteria – 1) Passion about it, 2) Can be the best in the world at it, 3) Can be a $100mm+ business – Flash site sale synonymous with DESIGN – Super use of social…. In their DNA Source: Jason Goldberg, Fab.com CEO
    52. Fab.com = Accelerating Growth
    53. Social Network Usage Is Global Source: ComsScore, Jan. 2012
    54. Social Network Usage Is Increasingly Mobile Source: Pandora S-1, Twitter, Facebook, KPCB
    55. Tumblr Traffic By Device Source: Tumblr, Jan, 2012
    56. Mobile Means Mobile Apps
    57. Foursquare Explore Source: Forusquare, Jan. 2012
    58. Android Is The Dominant Mobile OS
    59. Lou Kerner @loukerner loukerner@gmail.comDisclosure: Lou Kerner owns shares of Facebook and Klout

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