Your SlideShare is downloading. ×
Livefyre Native Advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Livefyre Native Advertising

923
views

Published on

Published in: Technology, Business

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
923
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. POWERING SOCIAL EVERYWHERE Community. Conversation. Curation. Privileged & Confidential Wednesday, November 6, 13
  • 2. CONSUMERS FLOCK TO SOCIAL NETWORKS From 2010 - 2011: 2/3 of the Fortune 100 lost an average of 23% of their website traffic 100 75 50 FORTUNE 100 WEBSITES 25 FACEBOOK 0 Q1 Q2 *Source: Webtrends/Adgregate Markets, “The Effect of Social Networksand the Mobile Web on WebsiteTraffic and the Inevitable Rise of Facebook Commerce” March 2011 Wednesday, November 6, 13 Q3 Q4 Privileged & Confidential
  • 3. MAJOR TURNAROUND IN 2012 - 2013 95% of news publishers INCREASED web traffic *Source: Webtrends/Adgregate Markets, “The Effect of Social Networksand the Mobile Web on WebsiteTraffic and the Inevitable Rise of Facebook Commerce” March 2011 Wednesday, November 6, 13 Privileged & Confidential
  • 4. MORE EYEBALLS MEANS MORE MONEY... OR DOES IT?? Banner ads are driving a race to the bottom of the barrel Standard IAB formats are terrible for mobile consumption Social Networks have adopted Native and custom formats to deliver higher engagement and user value Brands spending more money in social channels as a result Privileged & Confidential Wednesday, November 6, 13
  • 5. THE SOLUTION IS LESS ADS, NOT MORE Content • Context • Creativity Privileged & Confidential Wednesday, November 6, 13
  • 6. NATIVE ADS HOLD GREAT PROMISE ! 73% of U.S publishers o"er some form of native advertising, a market that is projected to hit $4.57 billion by 2017 ! Consumers are 25% more likely to view and 13% more likely to share native ads than banners. More importantly, consumers show 18% more purchase intent after viewing them ! Forbes revenue at a 5 year high because of their Native Ad Platform called BrandVoice that launched in 2010 Privileged & Confidential Wednesday, November 6, 13
  • 7. A “NATIVE AD” IS NOT A “THING” It is a strategy, creatively executed to fit the context of it’s surroundings Privileged & Confidential Wednesday, November 6, 13
  • 8. WHO IT TAKES TO LAUNCH A NATIVE CAMPAIGN Agencies NOT MUCH INCENTIVE Brands KIND OF INCENTIVIZED MOST INCENTIVIZED Publishers Privileged & Confidential Wednesday, November 6, 13
  • 9. SCALABLE, RELEVANT CONTENT IS A MAJOR BARRIER Privileged & Confidential Wednesday, November 6, 13
  • 10. WE SOLVE THAT WE CALL IT SOCIAL NATIVE ADVERTISING Privileged & Confidential Wednesday, November 6, 13
  • 11. WE TAKE ALL OF THIS.... 16K FOLLOWERS 8K FOLLOWERS 956K FOLLOWERS 1.2M LIKES 97K FOLLOWERS 2.3M VIEWERS AND TURN IT INTO VALUABLE NATIVE CONTENT Privileged & Confidential Wednesday, November 6, 13
  • 12. AND TURN IT INTO THIS... Privileged & Confidential Wednesday, November 6, 13
  • 13. Privileged & Confidential Wednesday, November 6, 13
  • 14. CREATE SOCIAL NATIVE CAMPAIGNS THROUGH TECHNOLOGY, CREATIVE AND DISTRIBUTION EARN IT OWN IT AMPLIFY IT Aggregate Curate Filter Display Amplify earned media on premium sites Generate new earned media Drive tra!c back to owned properties Privileged and Confidential, Not for Redistribution Wednesday, November 6, 13
  • 15. OWNED MEDIA: INCREASE ENGAGEMENT, SHARING, ADVOCACY Customized Social modules work with the Creative Concept to increase engagement, social sharing, commenting, creation and discovery One Click Engagement Gallery View Trending Module Curated Social Content Privileged and Confidential, Not for Redistribution Wednesday, November 6, 13
  • 16. THANK YOU Jordan Kretchmer Founder and CEO Email: jordan@livefyre.com San Francisco, CA New York, NY London, UK @livefyre livefyre.com press.livefyre.com blog.livefyre.com Privileged & Confidential Wednesday, November 6, 13