Stefany MooreSenior Editor, ResearchMay 9, 2013
Internet RetailerSOCIALMEDIA 300
• Ranked by Percentage ofsite traffic from socialnetworks• Includes Direct Sales $from Social Channels• Operating data: co...
• $1.6 billion in 2012 direct socialcommerce sales (Less than 1% of totalU.S. e-commerce sales)• For once, Amazon is NOT a...
• Social is still very newand confusing forretailers• Social conversionrates depend themerchant– 37% says higher– 24% say ...
• 1/3 of 2012 salesfrom Facebook• Social Login• Cash for sharing• Brand buildingstarsFab.com: A site “Built onFacebook”
• $200,000 in Facebookads• $10 million in socialcommerce sales• 110% Engagement• Step-by-step process forbuilding a loyal ...
ConclusionIf you buildit, they willcome
Stefany Moorestefany@verticalwebmedia.com@StefanyMooreIR(312) 572-6282
Internet Retailer - Social Commerce
Internet Retailer - Social Commerce
Internet Retailer - Social Commerce
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Internet Retailer - Social Commerce

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Internet Retailer - Social Commerce

  1. 1. Stefany MooreSenior Editor, ResearchMay 9, 2013
  2. 2. Internet RetailerSOCIALMEDIA 300
  3. 3. • Ranked by Percentage ofsite traffic from socialnetworks• Includes Direct Sales $from Social Channels• Operating data: conversionrates, average ticket• Engagement metrics• Social commerceexecutive namesInternet RetailerSOCIAL MEDIA 300E-Retail’s Social Commerce Leaders
  4. 4. • $1.6 billion in 2012 direct socialcommerce sales (Less than 1% of totalU.S. e-commerce sales)• For once, Amazon is NOT at the top ofthe rankings• No major retail chains at the top• The leaders are young, web-onlymerchants with less than $30 million• The leaders are also some of thefastest growing in online retailKey findings
  5. 5. • Social is still very newand confusing forretailers• Social conversionrates depend themerchant– 37% says higher– 24% say lower– 10% say same– 29% Don’t Know?Other Key Findings
  6. 6. • 1/3 of 2012 salesfrom Facebook• Social Login• Cash for sharing• Brand buildingstarsFab.com: A site “Built onFacebook”
  7. 7. • $200,000 in Facebookads• $10 million in socialcommerce sales• 110% Engagement• Step-by-step process forbuilding a loyal networkof Fans that spendmoneyPetFlow.com: Viral leaders
  8. 8. ConclusionIf you buildit, they willcome
  9. 9. Stefany Moorestefany@verticalwebmedia.com@StefanyMooreIR(312) 572-6282
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