Internet Retailer - Social Commerce

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  • 1. Stefany MooreSenior Editor, ResearchMay 9, 2013
  • 2. Internet RetailerSOCIALMEDIA 300
  • 3. • Ranked by Percentage ofsite traffic from socialnetworks• Includes Direct Sales $from Social Channels• Operating data: conversionrates, average ticket• Engagement metrics• Social commerceexecutive namesInternet RetailerSOCIAL MEDIA 300E-Retail’s Social Commerce Leaders
  • 4. • $1.6 billion in 2012 direct socialcommerce sales (Less than 1% of totalU.S. e-commerce sales)• For once, Amazon is NOT at the top ofthe rankings• No major retail chains at the top• The leaders are young, web-onlymerchants with less than $30 million• The leaders are also some of thefastest growing in online retailKey findings
  • 5. • Social is still very newand confusing forretailers• Social conversionrates depend themerchant– 37% says higher– 24% say lower– 10% say same– 29% Don’t Know?Other Key Findings
  • 6. • 1/3 of 2012 salesfrom Facebook• Social Login• Cash for sharing• Brand buildingstarsFab.com: A site “Built onFacebook”
  • 7. • $200,000 in Facebookads• $10 million in socialcommerce sales• 110% Engagement• Step-by-step process forbuilding a loyal networkof Fans that spendmoneyPetFlow.com: Viral leaders
  • 8. ConclusionIf you buildit, they willcome
  • 9. Stefany Moorestefany@verticalwebmedia.com@StefanyMooreIR(312) 572-6282