The  leading  social  media    ad  buying  and  analytics  platform  
Harness the Entire Suite of Facebook Ad Types From a Single Interface    ROI                                              ...
Facebook US Mobile Monthly Actives Up 57% Year over Year                                                                  ...
Facebook Owns 40% of Time Spent  on Top 10 Mobile Properties in US   On average mobile users spend 23 minutes per day on F...
Facebook Dominates ConsumerEngagement on Smartphones   Consumer engagement with smartphone content via apps accounts   for...
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Facebook Fatigue - Rob Leathern, Optimal

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Facebook Fatigue - Rob Leathern, Optimal

  1. 1. The  leading  social  media    ad  buying  and  analytics  platform  
  2. 2. Harness the Entire Suite of Facebook Ad Types From a Single Interface ROI AttentionMarketplace Ads Mobile Newsfeed Premium Ads via API Newsfeed Reach users on the move, and Get the attention of users on Desktop track mobile to desktop homepage and Sponsored stories conversions other premium units MobileCustom AudiencesCreate targeting segments from yourown customer database (emails andphone numbers)Facebook Exchange (FBX)Remarket and behaviorally target buys monthly Call  of  Duty  :   Phantom.    Join  active user base the  biggest   release  of  2013   Call  of  Duty   44  friends  play  this  
  3. 3. Facebook US Mobile Monthly Actives Up 57% Year over Year 680 604 543 488 Facebook Mobile Monthly Active 432 Users (MAU) 376 in Millions 325 288 245 Q410 Q111 Q211 Q311 Q411 Q112 Q212 Q312 Q412Source: Espinosa, Jonathan. Global Growth in Q4: 1.06B MAU, Mobile SurpassesWeb." InsideFacebook. Inside Network, 30 Jan. 2013.
  4. 4. Facebook Owns 40% of Time Spent on Top 10 Mobile Properties in US On average mobile users spend 23 minutes per day on Facebook 680M 11:28 Mobile monthly users Average Monthly Time Spent (in 57% Year-over-year hours) on Mobile growth in monthly active users 4:47 5:15 2:20 1:39 0:58 Microsoft Yahoo! Twitter Google Instagram FacebookSource: ComScore, The Mobile Digital Omnivore; December 2012 Source: Facebook Q4 2012 Earnings
  5. 5. Facebook Dominates ConsumerEngagement on Smartphones Consumer engagement with smartphone content via apps accounts for 4 out of every 5 mobile app minutes Instagram Facebook  23% 3%   Gmail YouTube All Other Apps 3%   63% Google Maps 3%   2%   Google Play 1%   Google Search 1%   1%   All Other Google Apps Source: ComScore, Mobile Future in Focus; February 2013.

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