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Facebook Fatigue, Lee Rainie, Pew
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Facebook Fatigue, Lee Rainie, Pew

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  • Note: These demos are from the omnibus survey, not the post-election survey.
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    • 1. The State of FacebookPart of program: “Facebook Fatigue: Fact or Fiction” Lee Rainie, Director Pew Research Center’s Internet & American Life Project National Asset Management March 14, 2013 Email: Lrainie@pewinternet.org Twitter: @Lrainie
    • 2. Basics from December 2012 phone survey http://pewinternet.org/Reports/2013/Coming-and-going-on-facebook.aspx • 85% of American adults use internet • 67% of online Americans use Facebook (57% of all adults)
    • 3. Facebook UserDemographics
    • 4. Coming and Going on Facebook• Facebook fasting: 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.• Facebook dropouts: 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.• Future Facebook users: 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.
    • 5. Reasons for Facebook Breaks• 61% of Facebook users have voluntarily taken a multi-week break from the site in the past. Here’s why:
    • 6. More frequent use% of SNS users (more than just Facebook) who say they use the sites several times a day50%40%30%20% 41% 33% 35%10%0% Aug-11 Feb-12 Dec-12
    • 7. How important is Facebook to you?• 59% of Facebook users say the social networking site is about as important to them as it was a year ago. 53% say the amount of time they spend on Facebook is about the same as last year.• 28% of Facebook users say the site has been less important to them than it was a year ago. 34% of users say the amount of time they spend on Facebook has decreased over the past year.• 12% of Facebook users say the site has become more important to them than it was a year ago. 13% of users say the amount of time they spend on Facebook has increased over the past year.
    • 8. Plans for this year on Facebook 3% of Facebook users say they plan to spend more time on the site. 27% say they plan to spend less time on the site. 69% plan to spend the same amount of time on the site. Young people are the most likely to say their time spent on Facebook will decrease.
    • 9. Thank you! SourcesPew Research Center’s Internet & American Life Project Omnibus Survey, December 13-16, 2012.N=1,006 adults. Interviews conducted by landline and cell phone in English. The margin of error is +/- 3.6 percentage points for the complete set of weighted data. Corresponding report: “Coming and Going on Facebook” http://pewinternet.org/Reports/2013/Coming-and-going-on-facebook.aspx General reference page for Pew Internet’s work related to social media http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
    • 10. Where we live: Pew Internet• Twitter: https://twitter.com/pewinternet; @pewinternet• Facebook: https://www.facebook.com/pewinternet• Tumblr: http://pewinternet.tumblr.com/• Slideshare: http://www.slideshare.net/PewInternet• Google+: https://plus.google.com/115622082336717197010/ posts• YouTube: https://www.youtube.com/user/PewResearchCenter