Facebook Fatigue - Chris Tuff, 22Squared
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Facebook Fatigue - Chris Tuff, 22Squared

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Facebook Fatigue - Chris Tuff, 22Squared Facebook Fatigue - Chris Tuff, 22Squared Presentation Transcript

  • THERE WAS ONE...squared ©2013 1
  • squared ©2013 2
  • PROBLEM: ADDsquared ©2013 3
  • 1. TEENS WILL RETURN 2. FACEBOOK WILL EVOLVE 3. FACEBOOK IS ALIVE OUTSIDE ITS OWN WALLSsquared ©2013 4
  • FACEBOOK IS DESIGNED TO SPREAD MORE MESSAGES 15 MIN ENTER PAID 100K IMP 1st share 2nd share 1 HOUR ENTER PAID 3M IMP 1st share 2nd share 2 DAYS ENTER PAID 50K IMP 1st share 2nd share 9 DAYS 10K IMP ENTER PAID 1st share 2nd sharesquared ©2013 5
  • 100 MILLION USERSsquared ©2013 6
  • squared ©2013 7
  • ONE BILLION OPEN GRAPH ACTIONS SHARED DAILY VIA APPS* *Facebook, SXSW Interactive 2013squared ©2013 8
  • AND THE MARKETERS?squared ©2013 9
  • THE PROBLEMsquared ©2013 10
  • squared ©2013 11
  • WE’VE INVESTED MILLIONS ACQUIRING FANS...squared ©2013 12
  • FROM 2011- 2012, BRAND ENGAGEMENT INCREASED 896%* *Adobe Digital Index, Q3 2012squared ©2013 13
  • WE REACH CONSUMERS MORE EFFICIENTLYsquared ©2013 14
  • WAY BELOW THE AVERAGE COST* *Aggregate Knowledge, cost per cookie reached by publisher, based on representative sample of campaigns, Nov. 2012squared ©2013 15
  • “SOCIAL MEDIA SPENDING IS PROJECTED TO INCREASE FROM 8.4% OF BUDGETS NOW TO 21.6% IN THE NEXT FIVE YEARS.” *The CMO Survey, 2013squared ©2013 16
  • AT THE SAME TIME, SOCIAL WILL BECOME MORE THAN JUST SOCIAL...squared ©2013 17
  • ENGAGEMENT ROIsquared ©2013 18
  • AWARENESS 2011 2013 SOCIAL IMPRESSIONS FACEBOOK EXCHANGE LIKE TAB DATALOGIX RETARGETING ENGAGEMENT CONVERSION 2012 CONTENT MARKETING CUSTOM AUDIENCES FACEBOOK OFFERS AMBASSADOR PROGRAM ADVOCACY/LOYALTYsquared ©2013 19
  • AND WE CAN PROVE ROIsquared ©2013 20
  • 70% OF CAMPAIGNS HAD A RETURN OF OVER 3X* *Third party methodologies such as panels and MMMsquared ©2013 21