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Facebook Fatigue - Chris Tuff, 22Squared
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Facebook Fatigue - Chris Tuff, 22Squared

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  • 1. THERE WAS ONE...squared ©2013 1
  • 2. squared ©2013 2
  • 3. PROBLEM: ADDsquared ©2013 3
  • 4. 1. TEENS WILL RETURN 2. FACEBOOK WILL EVOLVE 3. FACEBOOK IS ALIVE OUTSIDE ITS OWN WALLSsquared ©2013 4
  • 5. FACEBOOK IS DESIGNED TO SPREAD MORE MESSAGES 15 MIN ENTER PAID 100K IMP 1st share 2nd share 1 HOUR ENTER PAID 3M IMP 1st share 2nd share 2 DAYS ENTER PAID 50K IMP 1st share 2nd share 9 DAYS 10K IMP ENTER PAID 1st share 2nd sharesquared ©2013 5
  • 6. 100 MILLION USERSsquared ©2013 6
  • 7. squared ©2013 7
  • 8. ONE BILLION OPEN GRAPH ACTIONS SHARED DAILY VIA APPS* *Facebook, SXSW Interactive 2013squared ©2013 8
  • 9. AND THE MARKETERS?squared ©2013 9
  • 10. THE PROBLEMsquared ©2013 10
  • 11. squared ©2013 11
  • 12. WE’VE INVESTED MILLIONS ACQUIRING FANS...squared ©2013 12
  • 13. FROM 2011- 2012, BRAND ENGAGEMENT INCREASED 896%* *Adobe Digital Index, Q3 2012squared ©2013 13
  • 14. WE REACH CONSUMERS MORE EFFICIENTLYsquared ©2013 14
  • 15. WAY BELOW THE AVERAGE COST* *Aggregate Knowledge, cost per cookie reached by publisher, based on representative sample of campaigns, Nov. 2012squared ©2013 15
  • 16. “SOCIAL MEDIA SPENDING IS PROJECTED TO INCREASE FROM 8.4% OF BUDGETS NOW TO 21.6% IN THE NEXT FIVE YEARS.” *The CMO Survey, 2013squared ©2013 16
  • 17. AT THE SAME TIME, SOCIAL WILL BECOME MORE THAN JUST SOCIAL...squared ©2013 17
  • 18. ENGAGEMENT ROIsquared ©2013 18
  • 19. AWARENESS 2011 2013 SOCIAL IMPRESSIONS FACEBOOK EXCHANGE LIKE TAB DATALOGIX RETARGETING ENGAGEMENT CONVERSION 2012 CONTENT MARKETING CUSTOM AUDIENCES FACEBOOK OFFERS AMBASSADOR PROGRAM ADVOCACY/LOYALTYsquared ©2013 19
  • 20. AND WE CAN PROVE ROIsquared ©2013 20
  • 21. 70% OF CAMPAIGNS HAD A RETURN OF OVER 3X* *Third party methodologies such as panels and MMMsquared ©2013 21

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